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Michael Klein

CEOcannabisMD

New York, NY

Member Since December 2020

Skills

Digital Media
Content Strategy
Start-Up CEO

About

Michael Klein has a background in consumer entertainment, digital media, and commerce. He possesses deep knowledge and experience in identifying and scaling new audiences using the most nascent technology and storytelling methods across a multitude of platforms. He has been part of some of the world's most iconic media brands, including MTV, Condé Nast, Sundance, and Warner Bros. Discovery. He is currently writing his first book. Klein is also the CEO of cannabisMD, the global authority on medical cannabis and CBD. The company integrates content, technology, data, and e-commerce to educate and engage underserved consumers in the medical cannabis and CBD market. Previously, Klein was CEO of Miraculo, Inc. a venture-backed company that launched several verticals in the medical cannabis and CBD market. Trees Corporation acquired the company.

Published content

Building a Website? Nine Considerations Business Owners Should Make

expert panel

Prioritizing your website is prioritizing the happiness of your customers. A website is, more or less, the “face” of any business. It’s where your customers can learn more about your brand and products, where they can peruse your offerings and, if you’re an online-only brand, it’s the only opportunity they have to make a purchase. Because of this, business leaders who don’t put a high priority on both the beauty and functionality of their websites are at a distinct disadvantage among their competition, and potential customers may not stick around long with a poor user experience. To ensure your business website meets and exceeds customer expectations, you’ll need to consider the following nine factors, as suggested by the business leaders of Rolling Stone Culture Council. Here, they go in depth on the reasoning behind these considerations and why prioritizing them will have a positive impact on your visitors.

Entrepreneurs: 12 Tips for Juggling Multiple Businesses at Once

expert panel

You can tackle more than you think — as long as you plan properly. After finding success in one business, entrepreneurs will often dip their toes in one or more other businesses, either as the founder, a board member or in another leadership capacity. While this can be very rewarding to do, it can also be the cause of a lot of stress if not managed properly. Overlapping schedules, a bursting to-do list and not nearly enough time for everything that needs to get done can quickly turn a rewarding endeavor into an overwhelming one. So how do serial entrepreneurs do it? According to the business leaders of Rolling Stone Culture Council, the secret lies in the following 12 tips. Here, they expand on each one, offering up their best advice for any aspiring entrepreneur on how to juggle multiple businesses and responsibilities at the same time.

11 Ways to Master Content Marketing (According to These Business Experts)

expert panel

Content is king — so why not use it to attract more customers? In today’s online, social-media-driven age, nothing attracts potential customers to a business quite like content marketing. Whether it’s a humorous video, an educational blog post or just consistent, engaging social media posts, content that grabs customers’ attention and keeps them coming back for more is the secret weapon of any successful business. But if you want to amass a large following, you have to get the content marketing right. It’s about creating it well — not just creating it at all. To ensure you’re on the right track, consider the advice of Rolling Stone Culture Council business leaders. Here, they offer their best tips on content marketing and how to make sure you see the benefits of your efforts.

Should Your Business Hop on the Latest Trend? Nine Ways to Decide

expert panel

When making this decision, put your customers first and foremost. Trends come and pass, with customers eventually losing interest or forgetting why a particular thing was popular in the first place. Your business, however, should have true staying power. Regardless of the time or place, customers should want to continue buying your products or services because of the distinct value they provide — not because you participated in a trend. But trends can also have their place, providing business leaders with the opportunity to reach new audiences and freshen up their marketing. That said, how is a business leader to know when it’s appropriate to hop on a trend and when it’s not? To shed some light, top business leaders from Rolling Stone Culture Council offer their perspective on the issue, each discussing one tip they’d offer fellow business leaders for how to determine whether a trend will benefit your business or detract from it.

Nine Best Practices for Turning Unhappy Customers Into Happy Ones

expert panel

Resolve customer problems any time of year with these expert-recommended tips. The holidays can be a busy, stressful time for companies and customers alike. An influx of orders, too few staff and emotions running high can mean an increase in mistakes and dissatisfied customers. But these situations aren’t unique to the holiday season, and now that the new year is in full swing, businesses can step back and reflect on customer service lessons they can take with them throughout the rest of the year.  Below, the business leaders of Rolling Stone Culture Council discuss some of their top customer service lessons and the practices businesses can keep in mind when trying to find the best way to deal with an unhappy customer, no matter the season.

Nine Goals to Set for Your Business in the New Year

expert panel

Prime you and your business for a successful 2024 by taking these critical steps. The start of a new year can be the perfect time for business leaders to start fresh. Whether it’s reevaluating their processes, trying something new or finding ways to reengage their staff, employers can use this time to learn from any mistakes or successes of the previous year and set themselves up for a better year ahead. But to do so, they may want to consider the following advice from the members of Rolling Stone Culture Council first. Here, they each discuss one business goal they have for the new year and explain why other businesses might want to work toward the same goal if they want their business to succeed in 2024.

Company details

cannabisMD

Company bio

cannabisMD is the leading non-advocacy destination for consumers exploring wellness, healing, and healthy living through CBD and medical cannabis. A team of doctors, experts, and journalists provides authoritative advice, medical and lifestyle news, and compelling personal stories. askCMD.com is a marketplace designed to help consumers navigate the clutter and confusion of the CBD market and surface the right products for their needs. Soon, the cannabisMD Telehealth and Practitioner Directory will connect consumers with a network of vetted experts in their area. cannabisMD is here to advance consumer understanding of medical cannabis and CBD and debunk false stories and claims. It is the platform for thought leaders in the cannabis space and elevates the work of medical experts and responsible entrepreneurs at the forefront of the cultural conversation. The goal is to empower individuals to make intelligent, educated choices about integrating CBD and medical cannabis into their lifestyles.

Industry

Media

Area of focus

Digital Media
Cannabis
Media and Entertainment

Company size

2 - 10