Member Since 2020
Michael Klein
Trees Corporation
New York City Area
Michael Klein is CEO of Trees Corporation, a publicly-traded next-now cannabis company at the intersection of content, community, and commerce. Trees recently completed the acquisition of Miraculo Inc. of which Klein served as CEO. The company addresses the needs of underserved audiences in the cannabis and CBD market by integrating technology, data, and retail to unlock and attract emerging consumer segments. Trees operate several verticals: Trees Cannabis, a rapidly expanding retail chain of stores, currently with locations in Ontario and B.C., Canada cannabisMD.com, the leading non-advocacy destination for curious consumers exploring wellness, healing, and healthy living through CBD and cannabis askCMD.com, a proprietary recommendation engine that utilizes demographic, behavioral, historical, and preferential user inputs to guide curious shoppers to the CBD product that will fit their needs Klein possesses deep knowledge and experience in identifying and scaling new audiences using the most nascent technology and storytelling methods across a multitude of platforms. Before joining Miraculo, Klein served as Executive VP of Original Content for MTV, where he oversaw strategy and development for the iconic youth and music brand’s programming across all platforms. Klein was previously Executive VP of Programming and Content Strategy for Condé Nast Entertainment, where he was integral to launching the division charged with developing film, TV, and digital video projects to leverage the company’s iconic print brands. Klein oversaw the company’s large portfolio of digital channels, including Vogue, Vanity Fair, Wired, GQ, and The New Yorker. In addition, Klein led original programming for TLC, Travel Channel, and SundanceTV. An award-winning creator across television and digital media, Klein has been recognized by the Academy of Television Arts and Sciences with a Television Academy Honor as well as several Emmy® nominations. His work has garnered a Television Critics Association Award; Clio Image; World Medals from the New York Festivals; and other industry awards. Mr. Klein lives in New York.
SKILLS
- Digital Media
- Content Strategy
- Start-Up CEO
RECENT CONTENT
August 16th, 2022
11 Strategies to Encourage More Creativity Among Your Employees
If innovation is your goal, you need creativity to flow freely throughout your organization.
August 9th, 2022
Seven Business Leaders Predict the Future of the Creator Economy
Content creators have high earning potential in today's market, but they'll need to keep up with new trends as the industry evolves.
August 4th, 2022
Eight Customer Satisfaction Lessons Every Business Leader Should Follow
Increasing customer happiness means you’ll gain increased loyalty and sales as a result.
June 29th, 2022
Nine Top Tips for Writing High-Quality Social Media Posts
These tips can help you level up your social media game, regardless of industry.
May 27th, 2022
Seven Ways Technology Is Impacting The Culture Space (and How Leaders Are Responding)
Tech's impact now will likely change how businesses move forward in the future.
May 25th, 2022
Seven Ideal Locations to Build Your Culture-Based Business
Starting off in these locations can give businesses a better chance at success.
May 18th, 2022
New to TikTok Marketing? Eight Tips to Get Started
With the right strategy, your business can reach a whole new audience.
May 3rd, 2022
Eight Ways Brands Are Using TikTok to Market Themselves (and Why It's Effective)
The popular social media platform offers a unique opportunity for marketers.
April 21st, 2022
Overwhelmed at Work? How These Entrepreneurs Recommend Coping in a Healthy Way
The key is to address the overwhelm early and to find manageable solutions.
March 23rd, 2022
Seven Tips for Proving the Credibility of Your New Business
It'll take more than a little convincing to show your customers your business is the "real deal."
March 16th, 2022
Business Owners: 14 Tips to Forge New Connections in Your Space
Building a powerful network can help your business in more ways than one.
February 8th, 2022
12 Go-To Sources of Inspiration When You Need a Creative Boost
When you feel like your creativity has dried up, these resources may get your thoughts flowing again.
February 2nd, 2022
Controversial Business? 10 Strategies for Dealing with Naysayers Online
Your response will say a lot about your company.
December 20th, 2021
Leaders: 15 Steps You Can Take to Make Feedback Part of Your Company Culture
Your employees can have valuable insights, so it’s important they have an opportunity to share them.
December 16th, 2021
11 Cultural Developments These Entrepreneurs Are Excited to See Realized in 2022
The new year has the potential to spark major innovation across various industries.
December 8th, 2021
Aiming for Explosive Business Growth? 11 Points You Should Be Concerned About
Sometimes scaling quickly isn't the best path forward.
November 22nd, 2021
Eight Lessons These Entrepreneurs Learned From Their Toughest Business Situations
You can’t grow your business without facing a few obstacles along the way.
November 5th, 2021
Competing Priorities? 12 Tips to Determine What Needs Attention First
When your task list becomes overwhelming, try one of these methods for prioritization.
October 13th, 2021
Company With a Cause? Nine Ways to Ensure Your Customers Trust You
When dealing with cause marketing, it’s important to promote honesty and legitimacy.
September 10th, 2021
Nine Ways These Entrepreneurs Are Leveraging Tech to Succeed in Their Niche
By using tech intentionally, you can improve your business and the niche in which it operates.
August 13th, 2021
Trying to Better Your Branding? 12 Companies That Really Nailed It
These brands are great examples of how to tell your story right.
July 21st, 2021
13 Key Ways to Ensure a Successful Collab Between Businesses
Creating a mutually beneficial partnership means laying the groundwork for success upfront.
June 25th, 2021
13 Smart Strategies for Creating Content That Rises Above the Noise
The demand for content has never been higher, but to stand out, you need to provide real value to your audience.
June 8th, 2021
15 Culture Leaders Share Their Tips for Developing a Great Business Concept
Coming up with an idea can be challenging, but following the right steps can get you there faster.
May 24th, 2021
15 Telltale Signs of Inauthentic Marketing That Could Be Hurting Your Brand
If your messaging feels inauthentic, consumers will walk away in favor of a brand that's more genuine.
May 19th, 2021
Help Your Business Stand Out With These 10 Short-Form Video Content Strategies
Stories, Reels and TikToks can be great ways to connect with your audience and highlight your brand.
May 4th, 2021
Seven Ways Business Leaders Can Boost Transparency With Their Customers
As consumer trust in corporations wanes, it's up to culture businesses to lead the way in authenticity and transparency.
April 23rd, 2021
10 Actions Business Leaders Can Take to Lift Up Underrepresented Consumer Groups
Leaders in the culture space have a unique opportunity to shine a light on the underrepresented groups they serve.
April 20th, 2021
15 Simple Ways to Help Your Employees Innovate (Even in Tough Times)
Your team may be stressed, but empowering them to experiment can keep them moving forward.
March 23rd, 2021
Media Disruption Brings Newer Opportunities to Connect with Consumers in 2021
Consumer needs and values shifted quickly and dramatically in response to the pandemic.
March 1st, 2021
10 Tips to Take More Calculated Risks as a Business Leader
In the culture space, taking risks is necessary if you want to reach new heights.
COMPANY INFO
Trees Corporation
Trees is a cannabis company at the intersection of community, content, and commerce. Publicly traded, Trees offers a differentiated retail experience, combined with digital platforms that aim to educate and amplify, unlocking emerging consumer segments and need states that allows Trees to uniquely own the 360 cannabis consumer. The company has 11 Trees branded storefronts in Canada, including seven (7) stores owned and operated in Ontario and four (4) stores operated in British Columbia ("B.C."), subject to the closing of the acquisition of the shares or assets of 101 pursuant to the terms of the second amended and restated asset purchase agreement (the "101 Purchase Agreement") entered into between Trees and 101. The closing of the transactions contemplated by the 101 Purchase Agreement is subject to certain conditions precedent, including the receipt of certain licensing approvals and related regulatory consents.
AREA OF FOCUS
- Digital Media
- Cannabis
- Consumer Goods
INDUSTRY
Cannabis