Member Since 2020
New York City Area
Michael Klein is CEO of Trees Corporation, a publicly-traded next-now cannabis company at the intersection of content, community, and commerce. Trees recently completed the acquisition of Miraculo Inc. of which Klein served as CEO. The company addresses the needs of underserved audiences in the cannabis and CBD market by integrating technology, data, and retail to unlock and attract emerging consumer segments. Trees operate several verticals: Trees Cannabis, a rapidly expanding retail chain of stores, currently with locations in Ontario and B.C., Canada cannabisMD.com, the leading non-advocacy destination for curious consumers exploring wellness, healing, and healthy living through CBD and cannabis askCMD.com, a proprietary recommendation engine that utilizes demographic, behavioral, historical, and preferential user inputs to guide curious shoppers to the CBD product that will fit their needs Klein possesses deep knowledge and experience in identifying and scaling new audiences using the most nascent technology and storytelling methods across a multitude of platforms. Before joining Miraculo, Klein served as Executive VP of Original Content for MTV, where he oversaw strategy and development for the iconic youth and music brand’s programming across all platforms. Klein was previously Executive VP of Programming and Content Strategy for Condé Nast Entertainment, where he was integral to launching the division charged with developing film, TV, and digital video projects to leverage the company’s iconic print brands. Klein oversaw the company’s large portfolio of digital channels, including Vogue, Vanity Fair, Wired, GQ, and The New Yorker. In addition, Klein led original programming for TLC, Travel Channel, and SundanceTV. An award-winning creator across television and digital media, Klein has been recognized by the Academy of Television Arts and Sciences with a Television Academy Honor as well as several Emmy® nominations. His work has garnered a Television Critics Association Award; Clio Image; World Medals from the New York Festivals; and other industry awards. Mr. Klein lives in New York.
If innovation is your goal, you need creativity to flow freely throughout your organization.
Content creators have high earning potential in today's market, but they'll need to keep up with new trends as the industry evolves.
Increasing customer happiness means you’ll gain increased loyalty and sales as a result.
These tips can help you level up your social media game, regardless of industry.
Tech's impact now will likely change how businesses move forward in the future.
Starting off in these locations can give businesses a better chance at success.
With the right strategy, your business can reach a whole new audience.
The popular social media platform offers a unique opportunity for marketers.
The key is to address the overwhelm early and to find manageable solutions.
It'll take more than a little convincing to show your customers your business is the "real deal."
Building a powerful network can help your business in more ways than one.
When you feel like your creativity has dried up, these resources may get your thoughts flowing again.
Your response will say a lot about your company.
Your employees can have valuable insights, so it’s important they have an opportunity to share them.
The new year has the potential to spark major innovation across various industries.
Sometimes scaling quickly isn't the best path forward.
You can’t grow your business without facing a few obstacles along the way.
When your task list becomes overwhelming, try one of these methods for prioritization.
When dealing with cause marketing, it’s important to promote honesty and legitimacy.
By using tech intentionally, you can improve your business and the niche in which it operates.
These brands are great examples of how to tell your story right.
Creating a mutually beneficial partnership means laying the groundwork for success upfront.
The demand for content has never been higher, but to stand out, you need to provide real value to your audience.
Coming up with an idea can be challenging, but following the right steps can get you there faster.
If your messaging feels inauthentic, consumers will walk away in favor of a brand that's more genuine.
Stories, Reels and TikToks can be great ways to connect with your audience and highlight your brand.
As consumer trust in corporations wanes, it's up to culture businesses to lead the way in authenticity and transparency.
Leaders in the culture space have a unique opportunity to shine a light on the underrepresented groups they serve.
Your team may be stressed, but empowering them to experiment can keep them moving forward.
Consumer needs and values shifted quickly and dramatically in response to the pandemic.
In the culture space, taking risks is necessary if you want to reach new heights.
Trees is a cannabis company at the intersection of community, content, and commerce. Publicly traded, Trees offers a differentiated retail experience, combined with digital platforms that aim to educate and amplify, unlocking emerging consumer segments and need states that allows Trees to uniquely own the 360 cannabis consumer. The company has 11 Trees branded storefronts in Canada, including seven (7) stores owned and operated in Ontario and four (4) stores operated in British Columbia ("B.C."), subject to the closing of the acquisition of the shares or assets of 101 pursuant to the terms of the second amended and restated asset purchase agreement (the "101 Purchase Agreement") entered into between Trees and 101. The closing of the transactions contemplated by the 101 Purchase Agreement is subject to certain conditions precedent, including the receipt of certain licensing approvals and related regulatory consents.