Michael Klein

Member Since 2020

Michael Klein

CEO

Trees Corporation

New York City Area

Michael Klein is CEO of Trees Corporation, a publicly-traded next-now cannabis company at the intersection of content, community, and commerce. Trees recently completed the acquisition of Miraculo Inc. of which Klein served as CEO. The company addresses the needs of underserved audiences in the cannabis and CBD market by integrating technology, data, and retail to unlock and attract emerging consumer segments. Trees operate several verticals: Trees Cannabis, a rapidly expanding retail chain of stores, currently with locations in Ontario and B.C., Canada cannabisMD.com, the leading non-advocacy destination for curious consumers exploring wellness, healing, and healthy living through CBD and cannabis askCMD.com, a proprietary recommendation engine that utilizes demographic, behavioral, historical, and preferential user inputs to guide curious shoppers to the CBD product that will fit their needs Klein possesses deep knowledge and experience in identifying and scaling new audiences using the most nascent technology and storytelling methods across a multitude of platforms. Before joining Miraculo, Klein served as Executive VP of Original Content for MTV, where he oversaw strategy and development for the iconic youth and music brand’s programming across all platforms. Klein was previously Executive VP of Programming and Content Strategy for Condé Nast Entertainment, where he was integral to launching the division charged with developing film, TV, and digital video projects to leverage the company’s iconic print brands. Klein oversaw the company’s large portfolio of digital channels, including Vogue, Vanity Fair, Wired, GQ, and The New Yorker. In addition, Klein led original programming for TLC, Travel Channel, and SundanceTV. An award-winning creator across television and digital media, Klein has been recognized by the Academy of Television Arts and Sciences with a Television Academy Honor as well as several Emmy® nominations. His work has garnered a Television Critics Association Award; Clio Image; World Medals from the New York Festivals; and other industry awards. Mr. Klein lives in New York.


SKILLS

  • Digital Media
  • Content Strategy
  • Start-Up CEO

RECENT CONTENT

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June 29th, 2022

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COMPANY INFO

Trees Corporation

Trees is a cannabis company at the intersection of community, content, and commerce. Publicly traded, Trees offers a differentiated retail experience, combined with digital platforms that aim to educate and amplify, unlocking emerging consumer segments and need states that allows Trees to uniquely own the 360 cannabis consumer. The company has 11 Trees branded storefronts in Canada, including seven (7) stores owned and operated in Ontario and four (4) stores operated in British Columbia ("B.C."), subject to the closing of the acquisition of the shares or assets of 101 pursuant to the terms of the second amended and restated asset purchase agreement (the "101 Purchase Agreement") entered into between Trees and 101. The closing of the transactions contemplated by the 101 Purchase Agreement is subject to certain conditions precedent, including the receipt of certain licensing approvals and related regulatory consents.


AREA OF FOCUS

  • Digital Media
  • Cannabis
  • Consumer Goods

INDUSTRY

Cannabis