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Sunny Bonnell's avatarPerson

Sunny Bonnell

CEO & Co-FounderMotto

New York City Area

Member Since November 2020

Skills

Branding & Identity
Brand Development Strategy
Corporate Identity

About

I'm an author, keynote speaker, and Founder & CEO of Motto, one of the top branding agencies for rule-breakers and game-changers. Alongside my co-conspirator Ashleigh Hansberger, we’re inspiring a new kind of leadership thinking which we share in our bestselling business book Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different. Together we have decades of experience working with rebellious CEO’s, audacious thinkers, obsessed visionaries, hot-blooded brand managers, and an array of tough leaders and teams from the top of brands such as Google, Microsoft, Hershey’s, Twentieth Century Fox, the NFL, Blue Sky Studios, USA Today®. At the helm of Motto, we empower leaders how to dismantle business-as-usual using principles from our book Rare Breed to deviate from the norm and challenge the status quo. In Rare Breed, we help entrepreneurs develop a Rare Breed Mindset, a thought framework based on seven unconventional traits we've identified as the source of radical differentiation and power in business and life. It is this philosophy that has garnered the attention of global brands and worldwide recognition. Witnessing an alarming lack of acceptance for unique people and “crazy” ideas that don’t fit the mold, we responded with our book, which has become the go-to business manifesto for tearing up the rule book and succeeding on your own terms. Rare Breed is called: — “Top 5 Career Books” - NY Post — “Best Business Book of the Year” - Geoffrey Colon, Microsoft® — “A Brazen Rant” - Seth Godin — "One of this Generation's Best Reads" - Amear Whittington — "Ahead of its Time. Couldn't Put it Down." - Wendy Ryan We've been named Inc. 30 Under 30, GDUSA Top 25 People to Watch, and interviewed by Entrepreneur, Forbes, Yahoo!, Wall Street Journal, The Breakfast Club and hundreds more. We’ve also spoken at Fossil, Small Giants, Inc. GROWCO, The DEC, Radio and Audio Summit to name a few. When not leading our team of Rare Breeds at Motto, we give keynotes and share our audacious story of dropping out of college with $250 to start a business as well as provocative advice on how to turn doubt into determination, failure into fuel, and angst into ambition. BUY RARE BREED: https://amzn.to/2Lb6FHV HIRE MOTTO: wearemotto.com WORK WITH ME TO: ► Innovate and shake things up ► Ignite your team ► Find the “big idea” worth rallying around ► Defy conventional thinking I live in NYC and can be spotted wearing my signature fedora.

Company details

Motto

Company bio

Sunny Bonnell is the award-winning CEO and co-founder of Motto, one of the top leadership and branding consultancies in the country, and author of the groundbreaking business/career book RARE BREED: A Guide to Success for the Defiant, Dangerous, and Different. Named one of GDUSA’s Top 25 People to Watch. Alongside her co-conspirator Ashleigh Hansberger, Sunny has worked with the world’s most visionary leaders and ambitious companies to break the status quo including Google, Microsoft, Hershey’s, USA Today, and Twentieth Century Fox. For over fifteen years at Motto, the pair has been teaching leaders how to dismantle business-as-usual using Rare Breed thinking to deviate from the norm and challenge the status quo. In their book, they help leaders and professionals develop a Rare Breed Mindset, a thought framework based on seven unconventional traits they’ve identified as the source of radical differentiation and power in business and life. It is this philosophy that has garnered the attention of global brands and worldwide recognition. Witnessing an alarming lack of acceptance for unique people and “crazy” ideas that don’t fit the mold, Rare Breed has become the go-to business manifesto for tearing up the rule book and succeeding on your own terms. In turn, the Rare Breed Mindset builds stronger, more inspiring, and more innovative companies and teams. Rare Breed is called: — “Top 5 Career Books” - NY Post — “Best Business Book of the Year” - Geoffrey Colon, Microsoft® — “A Brazen Rant” - Seth Godin — "One of this Generation's Best Reads" - Amear Whittington Learn more at https://wearemotto.com

Industry

Media

Area of focus

Brand Strategy
Package Design
Brand Messaging

Company size

11 - 50

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