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Marissa Andrada

Culture Master, Kindness Catalyst & Chief Transformation OfficerMarissa Andrada

Nashville, TN

Skills

Culture Development
Curriculum Mapping
Go-to-Market Strategy

About

I transform organizations by guiding C-suite executives to define purpose and values and co-create their culture to unlock the capability of their people and grow the bottom-line of their business.

Published content

Leaders: 12 Tips for Handling Criticism While Staying Grounded in Your Vision

expert panel

Feedback can be hard to listen to, but it’s almost always valuable. Whether it's from fans, critics or team members, criticism is unavoidable as a business leader. Especially in the culture space where so many businesses are built around trending interests and tastes, receiving feedback on your business or yourself as a leader is understandably inevitable. However, learning to handle criticism with grace is a learned skill that's not always easy to do when you’re passionate about your project. Here, the business leaders of Rolling Stone Culture Council reflect on their experiences with criticism and offer up 12 tips you can use to better handle criticism as a leader while staying grounded in your vision.

10 Expert Strategies for Building Hype Around Your Next Event or Launch

expert panel

Is your audience excited about what your company is doing? When it comes to planning an event or product launch, there are a lot of moving parts. Logistics around planning the occasion itself, getting the word out and ensuring you have all the resources you need for it to go smoothly can be a complex puzzle to solve — but one of the most important aspects of planning is getting people excited. Building “hype” around your big event or announcement is key to generating customer interest and buy-in for what you’re offering. Without it, you may not achieve the end result you were after. Building excitement isn’t always easy, so to help, the members of Rolling Stone Culture Council offer 10 of their best tips — including insights into what’s worked well for them — for generating hype around a company event, product launch, piece of news and more below.

Couture Confidence: What Leaders Can Learn from the Fashion Industry

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Here are three key takeaways from the world of fashion that have shaped my leadership style — and can elevate yours, too.

Trying to Keep Up With Industry News and Trends? 11 Smart Places to Look

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Without a focused approach, it can be all too easy to get lost in a sea of useless information. With new platforms, a multitude of media options and endless content being produced each day, those hoping to keep up with the latest trends or news may have a difficult time finding a single source they can rely on. This is especially true of business leaders in the culture space, who must not only keep up with the trends but stay ahead of them to better target and influence their customers. While simply hopping on social media or your chosen news outlet is one way to stay in the know, the members of Rolling Stone Culture Council have a more focused approach. Here, they each offer up one specific resource they turn to to help them keep up with industry trends, news and updates and why it’s so useful to their business.

expert panel

Making a few small changes can have a big impact on employee happiness overall. With employee retention at the forefront of many leaders’ minds this year, finding ways to ensure their teams are happy, healthy and heard is likely on the top of their to-do lists for 2025. One of the most effective ways to improve employee retention is to create a better work environment for them to thrive in. Whether that means better lines of communication, increased flexibility or a more supportive atmosphere, there are a multitude of ways to create a space where employees want to work. As business leaders themselves, the members of Rolling Stone Culture Council have cultivated work environments all their own, and below, they discuss what’s worked well for them as well as ways any business leader can create a better environment for their employees in the new year.

11 Lessons Any Leader Should Learn From a Failed Business

expert panel

No business is ever a total failure if you’ve learned something from it. It’s a sad reality that many businesses will fail — in fact, around 18 percent of businesses tend to fail within their first year of operation. However, a failing business doesn’t have to be a total loss for an entrepreneur. There are often many valuable lessons to be learned from a failed business — whether it’s your own or another brand’s. The key is figuring out what those lessons are and how you can apply them to your next business venture. As leaders in the culture space, the members of Rolling Stone Culture Council have seen many businesses come and go. Below, they share the notable lessons they've learned from the failure of a business and how that has impacted how they lead now.

Company details

Marissa Andrada

Company bio

Marissa founded her namesake People & Culture consultancy, channeling her 25 years of corporate leadership experience at world-class brands, including Chipotle, Starbucks and Kate Spade, to support leaders as they scale their respective businesses through building capability and empowering their people. Hyperfocused on creating and transforming culture, Marissa brings a unique perspective to leadership, cultural authenticity and workplace wellness, and has served over 1M employees throughout her career.

Industry

Hospitality

Area of focus

leadership
well-being
empowerment

Company size

Myself only