Founder + Creative Director, Bright Ideas Only Bright Ideas Only
Member Since April 2021
With more than 15 years experience, Abby has become a design chameleon, creating for some of the biggest (and most diverse) brands, artists, and entertainment platforms in the world. Her design and creative direction has been seen in retail locations such as Target and Cracker Barrel; on tour with Shawn Mendes, Oprah Winfrey, and Paul McCartney, among others; at Citi Field and Fenway; and in the hands of festival ticket holders & VIPs all over the world.
There are a myriad of fresh ways to get the word out to potential customers. Coming up with a business idea, building a product or service line and designing a website are all vitally important steps to getting a business off the ground — but they’re only the first steps. In order to truly have success with any business, you’ll need to drum up some positive publicity to help get your business noticed and get new customers through the door. Luckily, there are plenty of ways you can go about earning positive publicity, and if one way isn’t providing the results you desire, you can simply move on to the next. Below, the members of Rolling Stone Culture Council offer their top creative ways to drum up positive publicity to help get you started.
To build a community of fans, you’ll need to hand them the reins. User-generated content (UGC) by definition is that content which is created by fans of a particular brand or product. And when a brand features content created by the fans for the fans, it can encourage other users to generate content too, eventually leading to an engaged community of loyal customers. To properly ignite this chain of events, however, companies will have to put in some initial legwork. Below, a panel of Rolling Stone Culture Council members share ways in which their businesses build community around user-generated content and how any business can follow suit.
Bright Ideas Only
Bright Ideas Only was created to get back to the basics. Taking clients, fans and communities back to the big (and little!) things that matter most: creating connections, igniting passion and sparking a-ha moments. Our clients come back time and time again for three reasons: genuine collaboration in an era of generic connection, the WHY behind our ideas and the (some say neurotic) attention to detail in our work. We’ve also been told we’re pretty fun but we’re not adding that as an official reason to the list (for now). CLIENTS WE CAN’T BELIEVE WE WON: Oprah Dolly Parton Star Wars Park Opening Phil Collins HOW WE’VE IMPRESSED OUR PARENTS: Guns ‘N Roses Paul McCartney Jimmy Buffett Bob Dylan EVENTS WE’VE BEEN WOWED BY: ACE Universe Boston Calling WW (formerly Weight Watchers) Stagecoach Music Festival