Allan Fair

Member Since 2021

Allan Fair

Co-Founder/Chief Culture Officer


New York City Area

I am part of a global movement that exists to facilitate the shift in consciousness necessary to create a healthier human system. I believe that we are trying to solve the ecological, societal, and personal challenges of the 21st Century with 20th Century solutions. As a consequence we are getting results that NOBODY wants. Although nobody wishes for the issues of climate change, we are unable to collectively so much as define the problem. Although we all wish for our work to have meaning, many are stuck in careers, jobs or labor that do not fulfill us or align with our purpose. Although we all wish for wellness for ourselves and our communities, our anxiety and mental health is in crisis. I support this movement and live my purpose through three core passions: As the Chief Culture Officer of Meaning I help organizations be more human, challenge stale systems and create meaning for their people and the communities they serve. I work to create new value systems that liberate companies beyond the sole purpose of profit. As the Executive Creative Director of INVNT, I create, write, pitch, and win business…rarely alone, usually as the creative leader of dynamic project teams. Live brand storytelling is my discipline which is a clever way of saying much of my work and projects culminate in a live event. As the creator and co-host of Alz In The Fam, I create a community with my siblings around mental health with an emphasis on Alzheimer’s disease and dementia. Our mother was diagnosed with Alzheimer’s in 2013, and through our podcast and fundraising efforts, we fight for a cure and honor her love. I’m also a dude, dad, DC sports fan, a poet, a crap gardener, and rubbish meditator. I’m a student of life with a lot to learn and a desire to be better. Break bread with me in NYC, hustle with me anywhere the hustle may be, make meaning with me wherever the universe beckons us to meet. “Out beyond ideas of wrongdoing and rightdoing there is a field. I will meet you there.” —Rumi


  • Creative Direction
  • Copywriting
  • Advertising


September 23rd, 2021

3 Ways to Ensure Your Brand Is Creating More Meaning in the World

The workforce of the future wants to work for an organization that stands for something in the world, and the future is now.

August 11th, 2021

11 Ways to Collect Customer Feedback (and What to Do With It)

The most valuable information at your disposal is what your customers think of you.

July 14th, 2021

12 Ways Entertainment Venues Can Innovate as Customers Return Post-Pandemic

As people slowly gather together again, customers will expect new experiences from venues.

July 7th, 2021

Seven Ways to Encourage a More Agile Work Culture (and Why You Should)

The only certainty about the future of work is change.



We are a global community driving leadership and culture transformation dedicated to solving the BIG, urgent challenges of our time across individual, organizational, and societal levels. Our approach is deeply human, rooted in research, scalable, and systemic. We’re experts in creating thriving cultures by changing the way people think about, interact, and connect with one another. In response to a disruptive era marked by social, racial, personal, and economic challenges, we’ve developed innovative methods and tools (both live and virtual) to help you create an aspirational environment.


  • Culture Shaping
  • Consulting
  • Wellbeing