Vice PresidentTrendsetter Media & Marketing
Member Since October 2021
Allie Gruensfelder is the Vice President at Trendsetter Media & Marketing.
May 31, 2023
We’ve all heard the controversial phrase “all press is good press,” but no one actually wants bad press.
Media appearances are excellent ways to raise positive awareness about your brand, but you'll need to make a great impression first. Getting press for your business helps your public relations tremendously, whether it means being featured on a podcast, an Instagram Live or even a news segment. Giving a face to the business helps humanize the brand and also allows you to share more explicit insight into your company's values. Making a good impression is key, but the pressure of a live video or audio segment can be nerve-wracking. To help, 14 Rolling Stone Culture Council members share their tips for making sure you're prepared to represent your business well.
Grabbing your audience’s attention starts with an intentional strategy. Since the advent of platforms like Facebook, YouTube, Instagram and others like them, companies have been trying to find the secret behind some of the internet’s most viral content in order to reproduce it for themselves and garner some major attention. While at times what content sparks such engagement may seem totally random, deeper study indicates there may be similarities after all. To shed some light on the “recipe” behind most viral content, a panel of Rolling Stone Culture Council members share 10 characteristic elements of this type of content and what businesses need to focus on if they want to “go viral” themselves.
Trendsetter Media & Marketing
Trendsetter Media & Marketing is a boutique music & brand marketing company, located just outside NYC. Established in 2008, the company has been a leader in music video promotion; with top talent that include Major Lazer, Angels & Airwaves, Andy Grammer, AJR, Dua Lipa, plus many more. Over the years, Trendsetter has expanded its services to include traditional PR efforts, primarily in the music/technology space, as well as influencer marketing.