Do I Qualify?

Allie Gruensfelder

Vice PresidentTrendsetter Media & Marketing

New York, NY

Member Since October 2021


Allie Gruensfelder is the Vice President at Trendsetter Media & Marketing.

Published content

Don’t Let A Bad Interview Become A Good Headline: How To Best Prepare For A Media Appearance


We’ve all heard the controversial phrase “all press is good press,” but no one actually wants bad press.

Media Appearance Coming Up? 14 Expert Tips for Making a Great Impression

expert panel

Media appearances are excellent ways to raise positive awareness about your brand, but you'll need to make a great impression first. Getting press for your business helps your public relations tremendously, whether it means being featured on a podcast, an Instagram Live or even a news segment. Giving a face to the business helps humanize the brand and also allows you to share more explicit insight into your company's values. Making a good impression is key, but the pressure of a live video or audio segment can be nerve-wracking. To help, 14 Rolling Stone Culture Council members share their tips for making sure you're prepared to represent your business well.

10 Elements of 'Viral' Content (and How to Create It Yourself)

expert panel

Grabbing your audience’s attention starts with an intentional strategy. Since the advent of platforms like Facebook, YouTube, Instagram and others like them, companies have been trying to find the secret behind some of the internet’s most viral content in order to reproduce it for themselves and garner some major attention. While at times what content sparks such engagement may seem totally random, deeper study indicates there may be similarities after all. To shed some light on the “recipe” behind most viral content, a panel of Rolling Stone Culture Council members share 10 characteristic elements of this type of content and what businesses need to focus on if they want to “go viral” themselves.

Why The Best Publicists Think Like an Editor


The best way to cut through the noise in today's business environment? Think like an editor.

Company details

Trendsetter Media & Marketing

Company bio

Trendsetter Media & Marketing is a boutique music & brand marketing company, located just outside NYC. Established in 2008, the company has been a leader in music video promotion; with top talent that include Major Lazer, Angels & Airwaves, Andy Grammer, AJR, Dua Lipa, plus many more. Over the years, Trendsetter has expanded its services to include traditional PR efforts, primarily in the music/technology space, as well as influencer marketing.



Area of focus

Digital Marketing
Public Relations

Company size

2 - 10