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Andres Palencia

CEOLatino Alternative TV

Los Angeles Area

Member Since December 2020


Content Strategy
Content Creation
Digital Marketing


Andres Palencia is CEO of LATV, a media company and national TV network empowering the Latino voices redefining culture through bilingual content created by Latinos for everyone. LATV remains the only Certified Minority-Owned TV network targeting Latinos in the nation and is home to inclusive original programming celebrating Latino culture, Latina empowerment, and Latinx LGBTQ+ pride. Andres Palencia is passionately dedicated to achieving a more equitable society by providing opportunities to diverse creators, amplifying genuine original content, and advocating for minority representation in corporate leadership.

Published content

12 Actionable Ways to Improve Your Business Storytelling Skills

expert panel

When applied to business, storytelling can serve as an incredible tool for marketing, pitching, developing thought leadership and more. Storytelling is an incredibly important art form for business leaders to master. After all, a compelling story is often what convinces many consumers to purchase a business's products or services. By crafting and presenting a relatable story, businesses are able to connect in a more personal way with consumers, employees and investors, thereby increasing sales and investment opportunities, improving their thought leadership status and creating brand loyalty. Below, 12 Rolling Stone Culture Council members discuss how to hone your business storytelling skills and why these methods are so effective.

11 Cultural Developments These Entrepreneurs Are Excited to See Realized in 2022

expert panel

The new year has the potential to spark major innovation across various industries. Regardless of a business’s particular niche or industry, there are always exciting developments, innovations or trends on the horizon. As the new year brings a fresh new start, it also brings with it the anticipation many entrepreneurs feel as they look forward to the ideas they hope will become reality in the coming months ahead. The business leaders of Rolling Stone Culture Council are no exception to the excitement, and below they each share one development or innovation they’re hoping to see come to fruition in their respective industries in 2022.

3 Lessons from Bad Bunny for Business Leaders in the Culture Space


It’s rare that one person can influence culture in the way Bad Bunny has over the past few years.

Aiming for Explosive Business Growth? 11 Points You Should Be Concerned About

expert panel

Sometimes scaling quickly isn't the best path forward. While it's every company's hope to grow, what many companies may not realize is that quick, explosive growth might not actually be the best way to scale. Though some companies may not have a choice if they experience sudden “overnight” success, those actively looking to skyrocket in popularity and sales need to consider a few important points first. Below, 11 business leaders from Rolling Stone Culture Council list some of the points an entrepreneur should be concerned about if they’re looking to grow their company quickly, and offer their best tips for scaling successfully in the long term.

13 Ways to Inspire Your Team to Do Their Best Work (Even in a Remote Environment)

expert panel

New ways of working require more thoughtful leadership. As more and more businesses make what was once a temporary virtual working environment a permanent solution, some leaders are struggling to inspire their teams to perform. Zoom fatigue and a lack of in-person connection present difficult hurdles, and motivation can seem like it’s at an all-time low. For insight on how to inspire a team to do their best work, 13 experts from Rolling Stone Culture Council each shared one motivational strategy that any company leader can use to get their employees feeling and working their best.

Working With an Influencer? Get Alignment With These Eight Strategies

expert panel

Brand alignment is key in working with influencers. When marketing your business or product, it’s often beneficial to work with an influencer in the industry. However, approaching a celebrity or influencer about endorsing your product or service can be intimidating, and you’ll want to have a solid pitch prepared. To make your offer as persuasive as possible, the members of Rolling Stone Culture Council suggest using these eight effective strategies to approach your selected influencer and convince them to come on board.

Company details

Latino Alternative TV

Company bio

LATV is a pioneering bilingual media company elevating the Latino voices redefining culture. LATV Studios is an incubator for rising talent, a platform for genuine expression, and a welcome guest in millions of homes from coast to coast. We are a minority-owned and operated entity committed to providing authentic content that is created by Latinos for everyone. LATV content moves seamlessly between broadcast, digital, social, and mobile platforms across the country.



Area of focus

Media and Entertainment
Digital Marketing
Digital Entertainment

Company size

51 - 200