Member Since March 2021
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About
Andrew Rossow is a licensed attorney, adjunct law professor, journalist, and anti-bullying activist. He is the CEO and President of AR Media Consulting and the co-founder of The Guardian Project, alongside TV actor, Mark Pellegrino (13 Reasons Why, Supernatural, Lost, Dexter). Rossow found his way to success at 26-years-old after a legal thesis went viral on the legalities mobile AR gaming, like Pokemon Go, has on the average user. He has since written for notable outlets, including, but not limited to HuffPost, Forbes, Bloomberg Live, and The Today Show. He created the #CYBERBYTE Movement, a PSA movement where Hollywood and Silicon Valley join together to spread awareness within their own fan-based communities on how to practice better digital hygiene. He has appeared regularly on CHEDDAR TV, ABC, FOX, CBS, and NBC affiliate networks throughout the U.S. He teaches Cyberspace Law at his alma mater, The University of Dayton School of Law, exploring the latest trends involving law, media, cannabis, and blockchain. He regularly writes on cannabis and blockchain, and how technology can help create a healthy and efficient cannabis space. He also works with Jason Gann, creator and producer of the FX tv series, Wilfred. Rossow is also a sexual assault survivor, helping to educate and spread awareness on sexual assault, providing platforms for victims to safely and comfortably share their stories. He serves as an Advisor of the Pop Culture Hero Coalition.
Andrew Rossow
Published content
expert panel
When dealing with cause marketing, it’s important to promote honesty and legitimacy. As concerns over social, environmental and political issues rise, many companies are being founded with a particular cause in mind, with their founders looking to use their businesses and platforms to raise awareness and do some good. For other businesses, getting involved in particular causes or building product lines around certain issues came later as their brands evolved. But the challenge for all of these businesses lies in earning consumer trust. Now attuned to insincerity and false concern, customers can tell when a company isn’t being honest in their claims. To help prove to your customers that your efforts to help your cause are legitimate, consider these tips from the members of Rolling Stone Culture Council and learn what steps you can take to build your credibility and reputation as an honest, trustworthy business.
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The most valuable information at your disposal is what your customers think of you. No matter what type of business you run, your customers always have an opinion. From being completely happy with your service to thinking your product needs a total overhaul (and every opinion in between), your customers’ opinions can be as diverse as they are. It’s the companies that know how to harness this feedback to inform their decisions that are able to please their customers the most. The first step, however, is to collect that customer feedback. Below, 11 members of Rolling Stone Culture Council suggest a few ways of doing that and what you should be doing with the feedback once you have it.
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In addition to legal reform, social media companies are in a position to significantly reduce targeted harassment.
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The demand for content has never been higher, but to stand out, you need to provide real value to your audience. The adage "content is king" exists for a reason, and nearly every modern business has taken it to heart. It's easier than ever to publish your thoughts and perspectives on multiple online channels. However, with the sheer volume of content, it's hard to break through the noise and get your voice heard. So how do you accomplish this feat as a business? Follow the advice of these Rolling Stone Culture Council members who shared their tips for creating content that stands out from the crowd.
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Coming up with an idea can be challenging, but following the right steps can get you there faster. For many people, the hardest part of starting a business is coming up with a concept. No matter how many ideas you might have on the back burner, choosing the right one to execute can feel intimidating. This is especially true in the culture space, where the stakes are high and audiences are always looking for "the next big thing." Below, 15 Rolling Stone Culture Council members shared some important tips to help you come up with a business idea you think will have a big cultural impact. Read on to get their recommendations and learn how to implement them for yourself.
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Stories, Reels and TikToks can be great ways to connect with your audience and highlight your brand. In today’s highly digital world, individuals are constantly bombarded with distractions like texts, social media notifications and more. As a result, when consuming content online, most people prefer short-form videos on platforms like Instagram and TikTok that deliver quick, visually engaging messaging. If you've never explored short video content as a marketing strategy, there are a few important things to remember when developing your posts. Below, a panel of Rolling Stone Culture Council members shared tips for leaders looking to use short videos to make their businesses stand out. Here’s why these tactics are so useful and how you can leverage them for your brand.
Company details
The Guardian Project
Company bio
The Guardian Project is a multi-tiered attack on the epidemic problem of online bullying and viral defamation that takes place through libel and slander, created by TV star, Mark Pellegrino (13 Reasons Why, Supernatural, Dexter, Lost) and internet attorney and Hollywood media consultant, Andrew Rossow, with the help of writer, director, and producer, Brian A. Metcalf ('Adverse' film).