Skills
About
Andrew Thomas is a marketing executive who thrives at the crossroads of creativity and commerce. With more than fifteen years in the food and beverage world, he’s built and revitalized brands that redefine categories. As Head of Marketing at Archer Meat Snacks, Thomas leads with a sharp instinct for consumer behavior and a talent for turning insight into culture-shaping strategy. His work has reframed how better-for-you meat snacks show up on shelves—from foundational research to a full-scale brand identity overhaul that’s propelling Archer’s national rise. Before Archer, Thomas helped shape the trajectory of standout brands including Wilde Chips, Chicken of the Sea, and Soylent, driving modernization, innovation, and growth across their portfolios. His years at PepsiCo—guiding KeVita, Naked Juice, and IZZE Sparkling Juice—cemented his reputation for blending analytics with storytelling and translating data into emotional connection. Thomas’s through-line is clear: he builds brands that matter. Equal parts strategist and creative provocateur, he challenges teams to think differently, act decisively, and create marketing that moves people and culture forward.
Andrew Thomas
Published content
article
Intuition isn’t the opposite of data; it’s the mastery of it.
Company details
Archer Meat Snacks
Company bio
At Archer, we make no-brainer, no-compromise, deliciously satisfying meat snacks for anyone and any moment. Our jerky, sticks and sausages are made from real ingredients – like 100% grass-fed beef and all-natural turkey seasoned with real herbs and spices. Founded in 1977 as a roadside jerky stand and acquired by Eugene and Susan Kang in 2011, Archer has grown to be a major player in the meat snack industry, with more than 30 SKUs. From grocery stores to airports, you can find Archer in 30,000+ locations nationwide. We’ve reimagined premium meat snacks from road trip treats to daily protein snacks that are stocked in pantries across the country.