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Angela Pih

FounderBrandTrust

Los Angeles, CA

Member Since December 2021

Skills

Executive Leadership
Brand Transformation
Growth Strategy and Acceleration

About

Growth accelerator. Brand whisperer. Creative marketer specializing in fast-paced companies, leading accelerated sales by creating marketing solutions that address business challenges and build powerful global brands. An omni-channel marketing leader across retail, B2B and D2C, spearheading strategic and creative initiatives that generate business results. Successfully partnered and guided many industry leading Fortune 100 companies. Strong collaborator with internal teams and external partners in the development of innovative sales-driving marketing programs. Agile and adept with change. 3x Clio Award winner. Named by The Drum as a Top Female Talent of Color in 2018. Expertise: Executive Leadership, Brand Transformation, Growth Strategy and Acceleration, Development and Retention of High-Performing Teams, Creative Content, Omni-Channel Marketing, Customer Experience, Communication, Operational efficiency, Lifecycle Marketing.

Published content

Seven Signs You and Your Business Partner May Not Be Compatible After All

expert panel

If your business is failing, a poor partner relationship could be to blame. Regardless of whether you’re best friends, family members, industry colleagues or anything else, two people always enter into a business partnership hoping to leverage each other’s strengths and build a successful business together. However, real life may not always play out so smoothly.  If your business isn’t doing as well as you’d hoped — or is even failing — but you can’t seem to find the root cause, you may consider looking at the state of your business partnership. From disagreeing on core values to avoiding each other entirely, issues within your relationship with your business partner can have a direct effect on the way your business runs and, ultimately, whether or not it succeeds. If you find yourself questioning whether or not you and your business partner are as compatible as you thought, look for these seven signs as outlined by the business leaders of Rolling Stone Culture Council, and then determine whether you can heal your relationship or whether it would be beneficial to part ways.

Nine Ways to Ensure Your Brand Is Resonating With Your Customers

expert panel

To appeal to your customers, you have to speak their language. Nothing is more powerful in communicating your brand’s purpose, mission and vision than your brand’s voice. What you say and how you say it is paramount to how people view your brand and choose whether or not they would like to become a customer. This means if your brand’s voice and messaging aren’t resonating with your audience, you may not be bringing in the amount of sales you need to sustainably grow your business. To ensure you’re not missing the mark, consider the following advice from the business leaders of Rolling Stone Culture Council. Here, they offer their top tips for sharpening your brand’s voice and communicating with customers in a way that they will identify with and appreciate.

11 Tips for Keeping the Momentum Going After Making a Business Connection

expert panel

Networking can be tough, but building relationships doesn't have to be. Networking is a major way to forge new connections and find potential business opportunities when you're an entrepreneur. But once you’ve made an initial connection, keeping the momentum going with that contact afterward — whether with other professionals or brands — can be tricky as you both return to your hectic daily lives. According to the members of Rolling Stone Culture Council, however, maintaining good business relationships doesn’t have to be challenging or take up a lot of time — it’s all about doing it the right way. Below, they list a few of their top tips for keeping the networking momentum going and why they work so well.

Company details

BrandTrust

Company bio

Lucid Green is a technology platform that utilizes a unique code to tie the entire cannabis ecosystem together, from production to consumption. The power of the Lucid Green platform are fungible universal product codes (F-UPC) called LucidIDs. These LucidIDs appear on cannabis packaging and cases and are unique to each item. For brands, distributors, and retailers, LucidIDs provide complete supply chain operational support and inventory management. Consumers get access to all the relevant information they need to have a safe, consistent and enjoyable experience by scanning the LucidID on the cannabis product with their phone. This includes authenticating the product, accessing COA (certificate of analysis) information, dosage and effect information and claiming rewards points. See lucidgreen.io for more information.

Industry

Cannabis

Area of focus

Brand Marketing
Business Strategy
New Market Entry

Company size

11 - 50