Angelique Kuiper

expert panel

Choosing the right partner could mean skyrocketing sales for your brand. With around 72% of Gen Z and Millennials following influencers on social media, it’s difficult to deny the powerful reach influencer marketing can have on such a large portion of the consumer population. Influencers not only boast an established audience of viewers, but they also possess a unique, loyal and trusting relationship with their audience members — something a brand may have difficulty achieving on its own. Naturally, more and more brands are looking to partner with influencers to help sell and promote their products; however, doing so shouldn’t be an impulse decision. Before partnering with an influencer, you’ll want to consider the following seven factors as outlined by the business leaders of Rolling Stone Culture Council. By following their recommendations and building out a well-planned strategy for your influencer marketing campaign, you could generate not only more sales but an audience of loyal customers as well.

expert panel

Leverage the power of social commerce by directly promoting and selling your products through your social media profiles. Social commerce has emerged as a groundbreaking phenomenon that promises to shape the future of online shopping. With an increasing number of consumers making purchases directly from their favorite social media platforms, businesses have a unique opportunity to tap into this growing trend. However, venturing into the realm of social commerce requires careful consideration and strategic planning. Here, the business leaders of Rolling Stone Culture Council explore valuable advice for brands seeking to harness the power of social commerce and effectively promote their products on popular social media sites.