Skills
About
Anthony Coppers is a visionary in the worlds of experiential marketing meets digital. As Founder and Head of Innovation at GRADIENT, an award-winning creative and consulting agency, he’s helped global brands like l’Oreal Groupe, Prada, Audemars Piguet, and Golden Goose elevate their messaging with cutting-edge technology and immersive experiences. Originally from Belgium, Coppers brings a blend of European flair and American pragmatism as he innovates the industry skyline.
Anthony Coppers
Published content
expert panel
Losing your passion doesn’t mean it has to be gone forever. It’s not uncommon to make your career your passion, to want to work on something you feel inspired by and that gets you excited to go to work each day. However, even if you’re in your “dream job,” it’s possible to sometimes feel like you’ve lost that passion. Whether it’s a series of failures that have you questioning your abilities or a combination of long hours and too many tasks piling up making you desperate for rest, there are a number of factors that can leave you wondering if you’ve lost your passion forever. As business leaders and entrepreneurs, the members of Rolling Stone Culture Council have also felt the fatigue and self-doubt of lost passion. Here, they share their best advice for how to regain the passion for your career and discuss how losing their own passion has helped to shape their careers today.
expert panel
If you’re planning a return-to-office mandate, it may not be easy to get everyone on board. Companies are continuing to mandate a return to the office — including, controversially, Zoom itself — and many employees are not happy about this push. For many employees, the work-from-home policy they enjoyed during the pandemic gave them the much-needed ability to balance their work and personal lives, and many found they were more productive at home than in the office. These benefits they hoped would continue into the future, so companies calling employees back to the office are naturally receiving some pushback. To help get employees on board, company leaders will need to reconsider old policies and procedures and update their offices to suit the needs of employees today. Here, the leaders of Rolling Stone Culture Council outline these steps and discuss the importance of turning unhappy employees into happy ones.
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People have to live a story for it to matter to them. Your target audience needs more than to hear your narrative; they need to lose themselves in it.
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In marketing, value isn’t where you think it is.
Company details
GRADIENT
Company bio
GRADIENT is a full-service experiential marketing agency dedicated to evolving human connection and generating results by designing unparalleled brand experiences that enhance human connection through technology. With its "human first, technology second" approach, GRADIENT is able to create visceral connections with lasting impact, driving clients to exceed their goals.