Skills
About
Anthony Moniello Moniello leads the Next Century Brand Group, a new division primarily focused on the marketing and sales of Next Century owned brands and key partnerships. In parallel, Moniello overseas the management and expansion of distributor relationships with an emphasis on creating bespoke RTM strategies that fit each brand. Prior to joining NCS Anthony worked with Diageo for nine years in several leadership roles across sales, marketing, and consumer planning. His successful track record deploying brand activation and field marketing activities for innovation brands like Creek Water and industry stalwarts like Tanqueray Gin, Johnnie Walker, Captain Morgan Rum, and Don Julio Tequila will help him create and implement a growth model for NCS owned brands into the future. Anthony currently lives in Fairfield, CT with his wife Ashley and their two sons, Dominic and Christopher Anthony.
Anthony Moniello
Published content

expert panel
The reality behind personal branding is often less glamorous than the polished image presented online. In today’s hyperconnected world, many business leaders already know that cultivating a strong personal brand can expand their reach and authority. Yet behind the curated posts, speaking engagements and thought leadership are difficult realities about visibility, authenticity and the long-term effort required to maintain a public presence. Building a recognizable brand often demands vulnerability, consistency and strategic clarity — qualities that can challenge even the most experienced executives. Below, Rolling Stone Culture Council members share some uncomfortable truths about personal branding that leaders may hesitate to acknowledge, and why facing these realities can ultimately lead to stronger, more authentic influence.

expert panel
Leaders who tangibly demonstrate their trust in employees can build a stronger, more collaborative team dynamic. Many leaders tell their team members often — perhaps even daily — that they trust them to do their jobs. However, when those same leaders micromanage, shut down new ideas or undermine people's decisions, it signals that their so-called "trust" isn't very strong. Even if you are truly confident in your employees' abilities and judgment, there's a difference between saying the words, "I trust you," and actually proving it. Here, Rolling Stone Culture Council members explore some concrete actions you can take to let your employees know, without a doubt, that you believe in them.

expert panel
Experts share what resilience really looks like in the culture space. The culture space evolves quickly, and resilience is often the key to thriving rather than falling behind. For leaders, that means staying grounded in purpose while staying flexible enough to adapt when challenges hit. True resilience is all about finding ways to keep your vision sharp, your team motivated and your company moving forward in the face of challenging situations. Below, Rolling Stone Culture Council members share how they and their companies stay resilient in a constantly changing industry.

expert panel
Big risks can lead to big rewards — if you’re willing to take the leap. In any career, there comes a moment when you have to decide whether to play it safe or take a chance. For some, that risk might mean leaving a stable job, starting from scratch or trusting an unconventional idea. These bold moves don’t always follow a straight path, but they often lead to growth, opportunity and lasting impact. To explore what it really means to put it all on the line, Rolling Stone Culture Council members share the biggest risks they’ve ever taken in their careers — and the valuable lessons those experiences taught them.

article
There is no magical roadmap to success for celebrity brands and there is certainly no “one size fits all” model.

expert panel
Feedback can be hard to listen to, but it’s almost always valuable. Whether it's from fans, critics or team members, criticism is unavoidable as a business leader. Especially in the culture space where so many businesses are built around trending interests and tastes, receiving feedback on your business or yourself as a leader is understandably inevitable. However, learning to handle criticism with grace is a learned skill that's not always easy to do when you’re passionate about your project. Here, the business leaders of Rolling Stone Culture Council reflect on their experiences with criticism and offer up 12 tips you can use to better handle criticism as a leader while staying grounded in your vision.
Company details
Next Century Spirits
Company bio
Next Century Spirits is an advanced technology company specializing in the creation and processing of distilled spirits. We aim to blend tradition and technology in order to supply the global spirits market with the best products possible. With adaptable, state-of-the-art systems, we produce spirits that are used in everything from craft brands to large, bulk blends. Don't believe us? Come taste the difference.



