Antwanette McLaughlin

Member Since 2022

Antwanette McLaughlin

Founder | Creative Director

The Spice Group, LLC.


In just a few short years, creative visionary Antwanette McLaughlin has built a reputation for her company, The Spice Group, as the go-to agency for avant-garde creative solutions, having provided video, event and campaign production services to clients including Future, Nicki Minaj, T.I., Jeezy, PUMA, Property Brothers, Red Bull, Delta Airlines, AT&T and more. The company, which Antwanette founded when she was unable to find a corporate position that fit her, embodies its founder’s maverick attitude and dedication to creating one-of-a-kind experiences that make just as much of an impression on the clients as it does on their consumers. Spring 2018, Antwanette made the decision to add a new division focusing on large-scale experiential event production. Within that year of starting the new addition, Antwanette and The Spice Group have produced two of the biggest urban experiential art pop-ups in Atlanta: 21 Savage’s Motel 21 activation, which reimagined each song from the rapper’s album I Am > I Was as an interactive motel room; and the Trap Music Museum which has evolved from a pop-up experience celebrating trap music to a permanent fixture and Atlanta’s newest tourist attraction. Personal Note: I love what I do and I'm beyond blessed to use my natural born talents to make a living, inspire those that don't believe its possible, create jobs for hundreds and lastly take my clients vision and turn it into reality. #producermagic I'm always looking for opportunities to build, grow my talents, and learn from others so please reach out to me and let's connect! iListen. Understand. Create. Execute.


  • Entertainment
  • Film
  • Video Production


December 1st, 2022

Nine Holiday Promotions and Initiatives That Can Help Your Business Stand Out

There's a lot of commercial "noise" during the busy holiday season, but these strategies can help your business stand out.

November 23rd, 2022

11 Lessons You Can Learn From Slow Business Growth

When business growth slows or remains stagnant, there's often an important lesson to be learned.

November 16th, 2022

Need to Educate Your Customers? 12 Approaches That Work

Customer education must be approached with the right tone and content to be effective.

November 9th, 2022

13 Effective Strategies for Managing the Stress of the Fast-Paced Culture Industry

In an industry that moves at breakneck speeds, it helps to have some coping strategies when you're feeling stressed out.


The Spice Group, LLC.


  • Media and Entertainment
  • Events
  • Film Production