Skills
About
CEO and Co-founder of The Nirvana Group, and working to navigate one of our country's most exciting industries, cannabis. In less than three years, my family and I grew one small tobacco shop into one of the largest vertically integrated cannabis companies in our home state of Oklahoma, complete with multiple medical dispensaries, the state’s only Cash and Carry wholesaler for cannabis, cultivation, extraction, and processing facilities, house consumer brands and more. The son of two small business owners, entrepreneurship is in my blood. Proud University of Houston student.
Arshad Lasi
Published content
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Influencer marketing is not a one-size-fits-all approach, so it's important to craft your strategy with attention to detail, knowledge of the field, and reasonable expectations.
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Understand the different types of product placements, identify your brand’s target audience and determine if this initiative should be pursued by an in-house team member or an outside agency.
expert panel
When business growth slows or remains stagnant, there's often an important lesson to be learned. Most leaders strive for business growth and equate growth with success. While it's true that business growth means an increase in profits and customers, that growth can be hard to achieve, especially at first. If your business isn't growing as fast as you'd hoped, there may be a deeper reason for it — and uncovering that reason might lead to a valuable lesson. To that end, a panel of Rolling Stone Culture Council members share 11 things you can learn from slower business growth and why these are such important lessons to absorb.
expert panel
Media appearances are excellent ways to raise positive awareness about your brand, but you'll need to make a great impression first. Getting press for your business helps your public relations tremendously, whether it means being featured on a podcast, an Instagram Live or even a news segment. Giving a face to the business helps humanize the brand and also allows you to share more explicit insight into your company's values. Making a good impression is key, but the pressure of a live video or audio segment can be nerve-wracking. To help, 14 Rolling Stone Culture Council members share their tips for making sure you're prepared to represent your business well.
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Some may say that cannabis is a product that sells itself, but in America’s current green rush, things aren’t quite that simple.
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Jun 7, 2022
How is this concept different from how we’ve previously approached cannabis?
Company details
The Nirvana Group
Company bio
Founded, owned, and operated by the Lasi family, The Nirvana Group has blossomed into one of the largest and most rapidly growing vertically integrated cannabis companies in Oklahoma. Their operations include a 30-acre cultivation and extraction facility, Eden Cannabis Farms Inc.; Providence Ventures Inc., a 3,000 square foot processing facility featuring extraction and distillation capabilities, as well as a commercial kitchen to produce beverages and edibles; Nirvana Distribution, a 10,000 sq ft warehouse that is one the largest Smoke Shop, Glass, Paper, Vaporizer, and Packaging distributors in Oklahoma, servicing more than 500 dispensaries for their ancillary products; and Argent Cannabis Distribution, the only cannabis cash & carry concept in Oklahoma and the wholesale distribution company for Nirvana Group’s diverse portfolio of cannabis brands, which range from vapes to pre-rolls to edibles and beverages to concentrates on more. Argent Cannabis Distribution is headquartered in a 10,000 square foot facility in Tulsa and recently opened a second location in Oklahoma City; they work with more than 30 brands and are home to nearly 1,000 SKUs. Nirvana Group also owns an ever-expanding list of dispensaries.