Skills
About
Ben Kruger is the Chief Marketing Officer at Event Tickets Center, where he oversees all marketing efforts, including paid search, social media, affiliate marketing, and email campaigns. He builds and scales paid media campaigns for growth and retention, leveraging machine learning models and predictive analytics for marketing activations and analysis. Ben has spoken at industry events such as the Coalition for Ticket Fairness Annual Conference. He was previously a Senior eCommerce Growth Consultant at Google.
Ben Kruger
Published content
expert panel
Strong brands know that perception and trust reveal more than any quarterly report. Sales may rise and fall, but a brand’s true health lies in how it’s perceived, remembered and trusted. The strongest brands look beyond surface-level metrics to uncover the real signals of loyalty, credibility and cultural resonance. Measuring that pulse requires both instinct and analysis — understanding not just the numbers, but the stories behind them. Below, Rolling Stone Culture Council members share the key metrics and strategies they use to gauge brand vitality. Their insights reveal how to interpret meaningful data, strengthen consumer trust and build a brand that thrives in the eyes of its audience.
expert panel
Strengthening connections during the holidays can help your business enter the new year with momentum and confidence. Every new year begins with fresh possibilities, but the businesses that thrive are the ones that prepare before January arrives. The holiday season gives businesses a natural moment to reflect, reconnect and show gratitude to those who make progress possible. By approaching these weeks with intention, you can honor the past year while laying the foundation for stronger partnerships and a successful year ahead. To spark ideas for the holiday season ahead, Rolling Stone Culture Council members share five ways companies can deepen stakeholder relationships and set a positive tone for the new year.
Company details
Event Tickets Center
Company bio
Event Tickets Center (ETC) is one of the largest and most trusted secondary ticket marketplaces, offering tickets for a variety of live events, including sports, concerts, and theater. Established in 2005 as a platform by fans for fans, ETC has connected millions of fans with their must-see moments while prioritizing satisfaction and convenience for unforgettable live experiences. ETC holds offices in the U.S. and employs industry-leading technology to enhance fan engagement and customer touchpoints, including its ETC App for seamless ticket purchasing.