Skills
About
Ben Kruger is the Chief Marketing Officer at Event Tickets Center, where he oversees all marketing efforts, including paid search, social media, affiliate marketing, and email campaigns. He builds and scales paid media campaigns for growth and retention, leveraging machine learning models and predictive analytics for marketing activations and analysis. Ben has spoken at industry events such as the Coalition for Ticket Fairness Annual Conference. He was previously a Senior eCommerce Growth Consultant at Google.
Ben Kruger
Published content

expert panel
Developing future leaders successfully means creating environments where people are trusted, challenged and supported to grow into their potential. Companies that thrive and grow for decades know that leadership development requires intentional effort long before someone steps into a title. Planning ahead for the next generation of leadership through mentorship, skill-building and internal support is critical, not only for individual careers but also for the long-term health of a business. To help, Rolling Stone Culture Council members share how they approach nurturing future leaders within their organizations. Here's why they believe these approaches work and the impact they've had on both their teams and the companies they’re building.

expert panel
After a year of rapid AI expansion, businesses should shift their focus toward deeper human connection, creative innovation and sustainable growth. This year has been a year defined by rapid AI adoption, and many leaders are now asking themselves what comes next. While automation and intelligence tools will continue to advance, the coming year offers an opportunity to recalibrate priorities and strengthen the more "human" elements of leadership. Whether it’s the rise of authenticity, a renewed focus on culture or a push toward more thoughtful and responsible tech usage, the conversation is shifting from what AI can do to what leaders must do to achieve sustainable success next year. To that end, the members of Rolling Stone Culture Council share what they believe 2026 should be about and how they’re preparing their companies, teams and mindsets for the next chapter.

expert panel
To grow a business today, you need strategies that earn attention, trust and loyalty in equal measure. Every business reaches a point where their products alone aren't enough to bring in new customers. From forming authentic partnerships to using AI for smarter outreach, sustained growth is about combining creativity with precision. The most successful entrepreneurs know how to turn data, relationships and reputation into engines for expansion. To that end, Rolling Stone Culture Council members share the proven tactics they’ve used to reach new audiences and build customer loyalty that lasts.

expert panel
Strong brands know that perception and trust reveal more than any quarterly report. Sales may rise and fall, but a brand’s true health lies in how it’s perceived, remembered and trusted. The strongest brands look beyond surface-level metrics to uncover the real signals of loyalty, credibility and cultural resonance. Measuring that pulse requires both instinct and analysis — understanding not just the numbers, but the stories behind them. Below, Rolling Stone Culture Council members share the key metrics and strategies they use to gauge brand vitality. Their insights reveal how to interpret meaningful data, strengthen consumer trust and build a brand that thrives in the eyes of its audience.

expert panel
Strengthening connections during the holidays can help your business enter the new year with momentum and confidence. Every new year begins with fresh possibilities, but the businesses that thrive are the ones that prepare before January arrives. The holiday season gives businesses a natural moment to reflect, reconnect and show gratitude to those who make progress possible. By approaching these weeks with intention, you can honor the past year while laying the foundation for stronger partnerships and a successful year ahead. To spark ideas for the holiday season ahead, Rolling Stone Culture Council members share five ways companies can deepen stakeholder relationships and set a positive tone for the new year.
Company details
Event Tickets Center
Company bio
Event Tickets Center (ETC) is one of the largest and most trusted secondary ticket marketplaces, offering tickets for a variety of live events, including sports, concerts, and theater. Established in 2005 as a platform by fans for fans, ETC has connected millions of fans with their must-see moments while prioritizing satisfaction and convenience for unforgettable live experiences. ETC holds offices in the U.S. and employs industry-leading technology to enhance fan engagement and customer touchpoints, including its ETC App for seamless ticket purchasing.