Skills
About
Skilled in Leadership, Sales and Marketing Strategy, Implementation & People Management. Strong entrepreneurship professional, self proclaimed musical genius. Graduated from School of Hard Knocks. "The best time to plant a tree is 20 years ago, the second best time is now." “Data doesn’t make decisions, people do.”
Ben Spell
Published content
expert panel
Customer engagement is key to the success of any marketing campaign. Discover how to drum up excitement and participation in your next initiative. From social media giveaways to local in-store contests, businesses have found innovative ways to spark customer engagement around their marketing initiatives. Regardless of what specific approach is used, it's crucial for businesses to not only capture attention but also create a sense of excitement and involvement among customers. However, leaders may not always be sure of the best way to drive that engagement. To help entrepreneurs and business leaders looking to drum up engagement around a specific marketing initiative, 13 members of Rolling Stone Culture Council shared their expert insights. Read on to discover their best strategies for increasing customer engagement and why they're effective in driving success.
expert panel
This generation is looking to support businesses that value ethics and authenticity. Gen Z, the generation born between 1997 and 2012, has become a highly sought-after demographic for marketers due to their significant purchasing power and influence. However, effectively targeting this generation requires a different approach than previous generations, and there are some common mistakes that companies are making. Below, Rolling Stone Culture Council members share what companies should avoid when marketing to Gen Z and why these practices can come across as inauthentic. By understanding these mistakes, companies can create more effective marketing strategies that resonate with this influential demographic.
expert panel
Despite rising prices across all industries, consumers will still spend money on the brands they love if they have a good reason. In times of economic uncertainty, consumers are more cautious with their spending and may be less likely to make impulsive or nonessential purchases. This can be particularly challenging for businesses that rely on these types of consumer purchases to drive sales. However, there are strategies that companies can employ to encourage customers to continue buying from their brands, even when money is tight. By building trust, offering value and providing exceptional customer service, companies can create a loyal customer base that will stick with them through both good times and bad. Below, a panel of Rolling Stone Culture Council members explain how to do this for your own business.
Company details
GOOD RANCHERS
Company bio
Good Ranchers is an Online meat company that specializes in providing 100% American Beef, Chicken, Seafood, and Pork directly to customers' doors. Good Ranchers is quickly becoming one of the best subscriptions available to replace the grocery store meat aisle and the only online meat company that promises 100% American meat 100% of the time. We pride ourselves on feeding and supporting Americans. That's why we only source from American farms & ranches instead of importing cheaper products from overseas. It's also why, for each box of American meat we deliver, we donate 10 meals to Americans in need through local food banks in the United States. Food is fundamental to our survival, but also to our connection with one another. Good Ranchers exists to make the connection between Doing Good and Eating Good easy and meaningful with American Meat Delivered.