Beth Waterfall

Member Since 2021

Beth Waterfall

Executive Director

ELEVATE Northeast Events and Education, Inc.


Beth Waterfall is a cannabis business development and communications strategist with a successful track record of helping brands and businesses grow via profitable product development, effective corporate communications, creative-yet-compliant marketing, and meaningful community engagement. She is also founder and executive director of ELEVATE Northeast Events and Education, Inc., a first-of-its-kind 501(c)3 nonprofit organization that creates education programs to help end stigma against the people who use and work with cannabis, and to foster an inclusive and compliant industry. Beth is known for effectively breaking down doors between the nascent cannabis industry and the established business community, and for brokering some of the most impactful relationships in New England cannabis. As legalization expands in new states, Beth keeps her finger on the pulse of emerging regulations and social justice efforts, and leverages her relationships and experience to benefit her clients and the greater cannabis community.


  • B2B Marketing
  • Event Management
  • Public Relations


August 1st, 2022

12 Business Leaders Offer Their Advice on How to Respond to a Controversial Current Event

It’s not just a matter of if you should or shouldn’t react — it’s how.

June 17th, 2022

Nine Mistakes New Entrepreneurs Often Make When Building Their First Website

It’s never too late to make changes for the better.

November 12th, 2021

10 Barriers Keeping Businesses From Becoming More Eco-Friendly (and How to Overcome Them)

In order to appease their customers, company leaders will need to shift their mindsets.


ELEVATE Northeast Events and Education, Inc.

ELEVATE Northeast Events and Education, Inc. is a 501c3 nonprofit organization created by a team of cannabis advocates, business leaders, and educators to support the Northeast US's growing cannabis industry and the corresponding need for workforce and community education, advocacy and networking. ELEVATE Northeast provides a variety of exceptional events and experiences that connect attendees and elevate the perception of what cannabis professionals are and can do. And because cannabis businesses cannot succeed without inclusion of multiple perspectives, an educated community, and informed customer base, ELEVATE Northeast's mission is to empower underrepresented populations to work and lead in the cannabis industry, and to empower our communities to be educated customers and responsible consumers. We fulfill our mission by engaging business and individual members to support and maintain a compliant and inclusive industry through corporate social responsibility and restorative justice practices. ELEVATE Northeast membership is more than just a business deal that’s “good for marketing”-it’s a promise to your community, customers, employees, and regulators that you care about elevating others as your business grows.


  • Education
  • cannabis
  • advocacy