Skills
About
Bill Hobbs serves as Chairman of Epiphany Collective and a Founding Partner of Vector Holdings, where he leads enterprise transformation in an era of unprecedented change. His vision centers on a fundamental shift in business value creation: by 2030, company valuations will be driven primarily by audience engagement rather than traditional product metrics. With a career spanning Fortune 500 turnarounds and Silicon Valley innovation, Hobbs brings unique insight to how enterprises create and capture value. At Vector, he architects solutions for leading global organizations to transform into audience-first platforms, pioneering new approaches to monetization and growth in the digital economy. Before Vector, Hobbs co-founded Epiphany Collective, developing proprietary frameworks that redefine brand strategy for Fortune 50 companies, global agencies, and elite sports organizations. His perspectives on business transformation have been featured in Rolling Stone, Forbes, Inc., and Entrepreneur. A recognized business leader, Hobbs was named among the Top 100 Customer Success Strategists and Sales Leaders. Through his work at Vector, he continues to shape how the world's most valuable enterprises approach growth and innovation in the Audience Age.
Bill Hobbs
Published content
expert panel
Inspiration may not always come from the most obvious of places. Creative inspiration can sometimes be a difficult resource to come by. It’s often difficult to think of ways to innovate, navigate challenges or simply make needed decisions when your creative well has run dry. And those in naturally creative industries such as art, music, film and more can also struggle with the constant need for new ideas. At times like these, savvy business leaders will often have places they can turn to to spark ideas and out-of-the-box thinking — but these places may not always seem the most obvious places to start. Here, nine members of Rolling Stone Culture Council share the unique places they find inspiration and how that helps them lead — and create — in a positive way.
expert panel
To unleash their creativity, you have to give them the right environment to do so. Culture, trends, music, art — all exist because of the creative efforts of those passionate about pursuing them. When harnessing this creativity for business, you may need to approach management in a different way. Whether it’s giving them the space they need to exercise that creativity or balancing that with the right rules and restrictions, leading creative talent should be given special thought if you want them to achieve their best work. Whether it's marketers, musical artists or any role in between, the business leaders of Rolling Stone Culture Council know not only what it means to be creatives but what it means to manage them as well. Consider their best advice below to lead creative talent well and unlock all the talent these employees have to offer.
Company details
Epiphany Collective
Company bio
Epiphany Collective is a leading brand strategy and audience intelligence firm that helps the world’s most influential companies navigate the Audience Age. In this new era, brand value is determined by the strength of audience engagement rather than just product sales. We collaborate with Fortune 50 enterprises, global advertising holding companies, and technology giants, providing proprietary insights and strategic frameworks that drive business growth, audience monetization, and platform transformation. Our clients include renowned names such as WPP, IPG, Dentsu, Media.Monks, Coca-Cola, Nestlé, Sky Media, HP, Google, Amazon, and Meta. At the heart of our approach is bespoke modeling and Epiphany Culture Maps™, a groundbreaking methodology that enables brands to decode audience behaviors, optimize engagement strategies, and unlock new revenue opportunities. Our expertise encompasses brand positioning, go-to-market strategy, digital transformation, and media ecosystem development, ensuring our partners remain at the forefront of cultural and technological shifts. With deep roots in media, entertainment, technology, and global commerce, Epiphany Collective is the trusted partner for companies that aspire to lead—not just follow—the future of audience-driven business.