Skills
About
Founding Partner of Vector Holdings, where he leads enterprise transformation in an era of unprecedented change. Bill Hobbs serves as Chairman of Epiphany Collective. His vision centers on a fundamental shift in business value creation: by 2030, company valuations will be driven primarily by audience engagement rather than traditional product metrics. With a career spanning Fortune 500 turnarounds and Silicon Valley innovation, Hobbs brings unique insight to how enterprises create and capture value. At Vector, he architects solutions for leading global organizations to transform into audience-first platforms, pioneering new approaches to monetization and growth in the digital economy. Before Vector, Hobbs co-founded Epiphany Collective, developing proprietary frameworks that redefine brand strategy for Fortune 50 companies, global agencies, and elite sports organizations. His perspectives on business transformation have been featured in Rolling Stone, Forbes, Inc., and Entrepreneur. A recognized business leader, Hobbs was named among the Top 100 Customer Success Strategists and Sales Leaders. Through his work at Vector, he continues to shape how the world's most valuable enterprises approach growth and innovation in the Audience Age.
Bill Hobbs
Published content
expert panel
In a marketplace flooded with performative “purpose,” the real differentiator is a company’s ability to live its values consistently, not just talk about them. Many companies proudly share their "core values," but living those values isn't about polished slogans or flashy marketing campaigns. It requires turning your brand's ideals into concrete policies and decisions that actually reflect what you say you stand for. Repeated behaviors rooted in your values can shape culture, guide leadership and build trust both internally and externally. Below, members of Rolling Stone Culture Council share how they transform values into meaningful, measurable action and ensure that purpose becomes a practice rather than a buzzword.
expert panel
As creative businesses evolve, they must find ways to expand their impact without diluting the identity, values and cultural relevance that made people care in the first place. In culture-driven industries, authenticity isn’t just admired but expected by consumers. Artists, founders and brands often worry that scaling through investor capital, expanded product lines or new markets might compromise the very "edge" that built their audience. However, sustainable success depends on finding ways to evolve without abandoning the ethos that makes your work distinctive. From codifying your core values to hiring the right people, here's how Rolling Stone Culture Council members advise navigating expansion without losing your authenticity or cultural edge.
expert panel
Behind every “overnight” win are years of persistence, learning and resilience that don’t make the highlight reel. Massive business success is often glamorized or oversimplified, but those who’ve achieved it know it rarely follows a straight path. From the belief that success requires constant hustle to the myth that talent alone determines achievement, misconceptions about what it really takes to succeed abound in every industry. The truth is, sustainable success looks different for everyone — and it’s often built on balance, failure and authenticity. Here, Rolling Stone Culture Council members share the most common myths they’ve heard about success and explain why those assumptions don’t hold up in the real world.
expert panel
As technology continues to redefine how teams operate, leaders must embrace new mindsets, tools and approaches to keep people engaged and innovation on track. From emotional intelligence in hybrid teams to fluency in emerging tech, leadership today looks very different from what it did just a few years ago. Today's most effective leaders blend human insight with digital agility to guide their teams through the constant shifts in their industry. While the basic "people skills" needed to maintain trust and connection with your team haven't changed, there are some emerging abilities that can help you thrive as a leader in 2026. Below, Rolling Stone Culture Council members share the leadership skills they believe will matter most in the year ahead and how these capabilities will shape the next chapter of modern management.
expert panel
Here's how to build brand partnerships rooted in authenticity, trust and shared purpose — the kind that inspire audiences and stand the test of time. Today's audiences can spot inauthentic marketing a mile away. That's why the best and most successful brand partnerships are those that feel real — grounded in shared values and genuine connection. Building this kind of collaboration requires mutual trust, creativity and a shared commitment to growth that lasts well beyond a single campaign. To explore what makes these relationships last, Rolling Stone Culture Council members share how brands can create partnerships that grow stronger with time.
expert panel
Culture doesn’t shift through good intentions alone. These leaders share what real inclusivity looks like behind the scenes. While inclusion is important in any business, it’s especially vital in the culture space, where the work plays a role in shaping trends, sparking conversations and generating overall visibility. When inclusivity is treated as an afterthought, companies not only jeopardize their brand’s place in culture, but they also risk falling out of step with the people they rely on the most: their employees and customers. Employees feel disconnected when their voices aren't reflected in decisions, while audiences tune out if a brand's messaging misses the mark. The most effective companies make inclusion a daily practice by asking the right questions, bringing more voices to the table and backing it up with action. Below, the members of Rolling Stone Culture Council share how (and why) to embed inclusivity into the fabric of your business.
Company details
Vector
Company bio
Vector is a next-generation commercial transformation firm built to help companies grow by aligning strategy, storytelling, and systems. Operating at the intersection of enterprise, entertainment, and sports, Vector specializes in building scalable, audience-first ecosystems powered by AI, content, and strategic partnerships. What differentiates Vector is its ability to engineer strategic partnerships and deal ecosystems that unlock growth and create measurable market value. This hands-on approach positions Vector as a trusted partner to executive teams, helping brands and organizations accelerate innovation, expand audience engagement, and uncover new revenue streams. With clients across Fortune 500 companies, global sports leagues, and leading entertainment platforms, Vector bridges cultural relevance with commercial impact—redefining how organizations compete, communicate, and grow in a rapidly evolving world.