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Bob Bonniol

Chief Creative OfficerMODE

Seattle, WA

Member Since March 2022


Business Consulting
Creative Direction
Customer Experience


I have served as Chief Creative Officer at MODE Studios for 25 years, working with clients like Walt Disney, General Motors, NBCUniversal, Activision, Marvel Studios, Live Nation, AEG, JMW, GPJ, and countless producers, recording artists, and brands to create moments that CONNECT audiences, create community, and elevate joy. In 2021 I founded MetaMODE as the first hybrid experience agency in the metaverse - Sharing my extensive experience on web3, blockchain, NFTs, game engines, and immersive experiences to drive strategy and execution of metaversal engagement. I have Chaired the MFA in Video for Performance at California Institute for the Arts; have lectured or been in Residency at Yale University School of Theater, North Carolina School for the Arts, the Banff Centre, and have led numerous master classes and retreat/workshops in experiential creative and brand strategy. Book me to speak at your event or conduct a workshop on: Web3, NFTs, the Metaverse, the business of creative, creativity in leadership, brand activations, XR/AR/VR, brand strategy, live spectacle, and content creation. I apply the lessons and experience of my creative practice to advising and collaborating with leaders from other industries. I am currently a coach in Seth Godin's altMBA program, and I can provide you coaching or consulting on decision making, mindset, challenge discovery, and creative or strategic visioning. I believe that magic is real.

Published content

Feeling Stressed? 17 Ways Business Leaders Can Effectively Manage Their Mental Health

expert panel

Leadership can be stressful, but these simple practices can help business leaders better manage their mental health.  Leading a company can be an exhilarating and fulfilling experience, but it also comes with its fair share of challenges and pressures. When you’re a business leader, maintaining good mental health is crucial for both personal well-being and effective decision-making.  To that end, 17 Rolling Stone Culture Council members explore some proven strategies business leaders can employ to manage their mental health amid the challenging demands of their roles. From regular exercise to setting boundaries to seeking support and fostering a positive work culture, these strategies can encourage a healthier and more resilient approach to leadership.

Unhappy Customer? Take These 12 Actions Right Away

expert panel

Their future opinion of your business rides on how you respond to their concerns. It's no secret that unhappy customers can have a negative effect on your business. All it takes is a slew of negative Yelp reviews or low star ratings to ruin a business’s reputation. But the reviews themselves aren’t always what have the biggest impact — it's all about the way the business responds to unsatisfied buyers. That's why it's so important to address customer concerns when they occur and attempt to turn the situation around. To shed some light on how to do so properly, 12 Rolling Stone Culture Council members explain the smartest things you should do first when you have an unhappy customer and why.

Eight Cost-Effective Ways to Leverage AI for Your Small Business

expert panel

Artificial intelligence isn't out of reach for a small-business budget — you just need the right knowledge and strategies. Artificial intelligence (AI) is a technology that many people already use in their everyday lives, from facial recognition and social media filters to voice assistants. AI is also extremely beneficial to businesses, as it can save a lot of time and money while improving overall business decisions. Some AI-based business services can come at a high cost, but you don't have to break the bank to use this ever-evolving technology to its full business potential. Below, a panel of Rolling Stone Culture Council members share how small businesses with limited budgets can still leverage AI without hiring programmers or bothering with big data.

10 Ways to Make Your Next Event the Talk of the Town

expert panel

Despite a high volume of competing events, there are ways to ensure your gathering leaves a lasting impression on attendees. In the early months of the pandemic, businesses attempted to make their newly virtual events memorable experiences. As in-person events have made their way back onto people’s calendars, these same businesses are now searching for ways to make their next in-person event immersive while exceeding industry standards.  Luckily, businesses have plenty of ways they can plan a memorable event, regardless of the audience size or location. To help, 10 members of Rolling Stone Culture Council offer tips to make your next event the talk of the online (and offline) sphere.

Welcome Our Robot Overlords: Why I Think AI Creative Apps Are About to Disrupt the Business of Content


I believe we are about to see an ability to promote the computer from tool to collaborator.

Nine Steps to Take if You've Lost Passion for Your Business

expert panel

To rediscover your passion, you might first need to rediscover yourself. When asked why they started their businesses, many entrepreneurs would answer that they were passionate about the product, service or cause their business represented. But along the way, between the day-to-day grind and the stress of leadership, that passion can tend to fade, and those same entrepreneurs may find themselves questioning why they continue to do what they do. While this loss of passion isn’t uncommon, it can feel demotivating to those driven by entrepreneurial purpose. Thankfully, reigniting a passion can be as simple as taking one of the following nine steps. Consider this list of steps recommended by the members of Rolling Stone Culture Council to take back your passion and set yourself on a new path toward happiness and fulfillment.

Company details


Company bio

MODE is celebrating it's 25th year this year. We are a hybrid experience agency, and we believe that every time we gather any audience, we are engaging in community building. Our practice focuses on producing and creative for immersive platforms, brand activations, retail environments, broadcast, and live entertainment. We've worked with Disney, NBCUniversal, General Motors, Live Nation, AEG, Marvel Studios as well as creative agencies and artists beyond counting.



Area of focus

Creative Agency
Online Portals

Company size

11 - 50