Skills
About
I am thrilled to serve two primary purposes - To produce amazing new tools for immersive storytelling at ACT Entertainment, and to create spectacular, interactive experiences through my practice at Visible.now At ACT Entertainment, your creativity is our passion. We supply the tools and support to bring creative visions to life. With our exclusive ability to supply MA lighting controls, Green Hippo Media Servers, AVID Audio, PK Sound robotic speaker arrays, and Ayrton light fixtures (among others), ACT supports everything from major broadcast, Broadway productions, the largest concert tours, theme parks, and destination placemaking across the planet. Through Visible.now, my mission is to gather audiences and open their minds to entertainment, education, impulse, and joy. Recent work has included Creative Direction and Production Design for multiple projects with Walt Disney Live Entertainment, Creative Direction for Gwen Stefani at The Sphere, Content Design for Billy Joel's new stadium tour, Creative Producing for HipHop50 at Yankee Stadium, Video Design for Megan Thee Stallion's Hotties Summer Tour and Xtina's Voltaire residency, Production Design for Blake Shelton's HonkeyTonk Tour and Residency, immersive experiences for Amazon robotics, VJ'ing at the Amazon re:MARS conference, and providing Screens Producing to the Shaquille O'Neal Foundation's annual event with Maroon5, Pitbull, HER, Kelly Clarkson, and Imagine Dragons I served as Chief Creative Officer at MODE Studios for 25 years, working with clients like Walt Disney, General Motors, NBCUniversal, Activision, Marvel Studios, Live Nation, AEG, JMW, GPJ, and countless producers, recording artists, and brands to create moments that CONNECT audiences, create community, and elevate joy. I have Chaired the MFA in Video for Performance at California Institute for the Arts; have lectured or been in Residency at Yale University School of Theater, the Banff Centre, and have led numerous master classes and retreat/workshops in experiential creative and brand strategy. in 2022 I was humbled to be named to the Rolling Stone Cultural Council for my work in events, spectacles, and the metaverse. I apply the lessons and experience of my creative practice to advising and collaborating with leaders from other industries. I have been a head coach in Seth Godin's altMBA program, and I provide coaching and consulting on decision making, mindset, challenge discovery, and creative or strategic visioning to founders, leaders, and creatives. I believe that magic is real.
Bob Bonniol
Published content

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Jun 2, 2026
Here's the thesis: Theater didn't die. The building moved.

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How the coming flood of cheap technology will blow open the doors of theatre — and maybe save it.

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Aug 13, 2025
Still think live entertainment is confined to Broadway marquees and stadium tour buses? You’re living in the past. The revolution has a name: placemaking.

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I believe we are about to see an ability to promote the computer from tool to collaborator.

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Hype is fun, but real usefulness is what makes a technological innovation stick.
Company details
ACT Entertainment
Company bio
ACT Entertainment blends innovative technology, essential infrastructure, and creative leadership to elevate live events to unforgettable experiences. For 40 years, ACT has been the go-to partner for world’s top creatives, producers, and purveyors of experience dedicated to pushing the envelope to create showstopping sights and sounds. We represent the strongest and most well-respected brands that power everything from Super Bowl Halftime shows, sold-out festivals, house of worship, film and highly publicized corporate events while also providing everything your venue needs to put on a show of any size. MA Lighting, Avid Audio, Green Hippo Hippotizers, PK Sound robotic audio, and Ayrton automated lighting all find their homes under our roof For the past 40 years, ACT has paved the way with its cutting-edge supply chain management and distribution and vertically integrated manufacturing. We take pride in our top-tier service, support and training in order to fuel your creative vision.