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Bob Bonniol

Director of Innovation, ACT EntertainmentACT Entertainment

Seattle, WA

Skills

Business Consulting
Creative Direction
Customer Experience

About

I am thrilled to serve two primary purposes - To produce amazing new tools for immersive storytelling at ACT Entertainment, and to create spectacular, interactive experiences through my practice at Visible.now At ACT Entertainment, your creativity is our passion. We supply the tools and support to bring creative visions to life. With our exclusive ability to supply MA lighting controls, Green Hippo Media Servers, AVID Audio, PK Sound robotic speaker arrays, and Ayrton light fixtures (among others), ACT supports everything from major broadcast, Broadway productions, the largest concert tours, theme parks, and destination placemaking across the planet. Through Visible.now, my mission is to gather audiences and open their minds to entertainment, education, impulse, and joy. Recent work has included Creative Direction and Production Design for multiple projects with Walt Disney Live Entertainment, Creative Direction for Gwen Stefani at The Sphere, Content Design for Billy Joel's new stadium tour, Creative Producing for HipHop50 at Yankee Stadium, Video Design for Megan Thee Stallion's Hotties Summer Tour and Xtina's Voltaire residency, Production Design for Blake Shelton's HonkeyTonk Tour and Residency, immersive experiences for Amazon robotics, VJ'ing at the Amazon re:MARS conference, and providing Screens Producing to the Shaquille O'Neal Foundation's annual event with Maroon5, Pitbull, HER, Kelly Clarkson, and Imagine Dragons I served as Chief Creative Officer at MODE Studios for 25 years, working with clients like Walt Disney, General Motors, NBCUniversal, Activision, Marvel Studios, Live Nation, AEG, JMW, GPJ, and countless producers, recording artists, and brands to create moments that CONNECT audiences, create community, and elevate joy. I have Chaired the MFA in Video for Performance at California Institute for the Arts; have lectured or been in Residency at Yale University School of Theater, the Banff Centre, and have led numerous master classes and retreat/workshops in experiential creative and brand strategy. in 2022 I was humbled to be named to the Rolling Stone Cultural Council for my work in events, spectacles, and the metaverse. I apply the lessons and experience of my creative practice to advising and collaborating with leaders from other industries. I have been a head coach in Seth Godin's altMBA program, and I provide coaching and consulting on decision making, mindset, challenge discovery, and creative or strategic visioning to founders, leaders, and creatives. I believe that magic is real.

Published content

15 Leaders Share Industry Innovations and Events They Can't Wait to Experience

expert panel

Business leaders across sectors are excited about these upcoming technology trends, industry shifts and networking events in 2025 and beyond. Many industries are sitting at a crossroads right now, where artificial intelligence, immersive experiences, social change and culture are converging in ways that promise to redefine entire fields. From tech-fueled transformations to cultural shifts and long-awaited events, industry leaders are looking ahead to these changes with optimism and energy.  Below, members of Rolling Stone Culture Council share the innovations and upcoming moments that have them most excited, and why they believe these developments will spark lasting impact.

Feeling Stressed? 17 Ways Business Leaders Can Effectively Manage Their Mental Health

expert panel

Leadership can be stressful, but these simple practices can help business leaders better manage their mental health.  Leading a company can be an exhilarating and fulfilling experience, but it also comes with its fair share of challenges and pressures. When you’re a business leader, maintaining good mental health is crucial for both personal well-being and effective decision-making.  To that end, 17 Rolling Stone Culture Council members explore some proven strategies business leaders can employ to manage their mental health amid the challenging demands of their roles. From regular exercise to setting boundaries to seeking support and fostering a positive work culture, these strategies can encourage a healthier and more resilient approach to leadership.

Unhappy Customer? Take These 12 Actions Right Away

expert panel

Their future opinion of your business rides on how you respond to their concerns. It's no secret that unhappy customers can have a negative effect on your business. All it takes is a slew of negative Yelp reviews or low star ratings to ruin a business’s reputation. But the reviews themselves aren’t always what have the biggest impact — it's all about the way the business responds to unsatisfied buyers. That's why it's so important to address customer concerns when they occur and attempt to turn the situation around. To shed some light on how to do so properly, 12 Rolling Stone Culture Council members explain the smartest things you should do first when you have an unhappy customer and why.

Eight Cost-Effective Ways to Leverage AI for Your Small Business

expert panel

Artificial intelligence isn't out of reach for a small-business budget — you just need the right knowledge and strategies. Artificial intelligence (AI) is a technology that many people already use in their everyday lives, from facial recognition and social media filters to voice assistants. AI is also extremely beneficial to businesses, as it can save a lot of time and money while improving overall business decisions. Some AI-based business services can come at a high cost, but you don't have to break the bank to use this ever-evolving technology to its full business potential. Below, a panel of Rolling Stone Culture Council members share how small businesses with limited budgets can still leverage AI without hiring programmers or bothering with big data.

10 Ways to Make Your Next Event the Talk of the Town

expert panel

Despite a high volume of competing events, there are ways to ensure your gathering leaves a lasting impression on attendees. In the early months of the pandemic, businesses attempted to make their newly virtual events memorable experiences. As in-person events have made their way back onto people’s calendars, these same businesses are now searching for ways to make their next in-person event immersive while exceeding industry standards.  Luckily, businesses have plenty of ways they can plan a memorable event, regardless of the audience size or location. To help, 10 members of Rolling Stone Culture Council offer tips to make your next event the talk of the online (and offline) sphere.

Welcome Our Robot Overlords: Why I Think AI Creative Apps Are About to Disrupt the Business of Content

article

I believe we are about to see an ability to promote the computer from tool to collaborator.

Company details

ACT Entertainment

Company bio

ACT Entertainment blends innovative technology, essential infrastructure, and creative leadership to elevate live events to unforgettable experiences. For 40 years, ACT has been the go-to partner for world’s top creatives, producers, and purveyors of experience dedicated to pushing the envelope to create showstopping sights and sounds. We represent the strongest and most well-respected brands that power everything from Super Bowl Halftime shows, sold-out festivals, house of worship, film and highly publicized corporate events while also providing everything your venue needs to put on a show of any size. MA Lighting, Avid Audio, Green Hippo Hippotizers, PK Sound robotic audio, and Ayrton automated lighting all find their homes under our roof For the past 40 years, ACT has paved the way with its cutting-edge supply chain management and distribution and vertically integrated manufacturing. We take pride in our top-tier service, support and training in order to fuel your creative vision.

Industry

Entertainment

Area of focus

Events
Creative Agency
Lighting

Company size

201 - 500