Brad Canario

Member Since 2022

Brad Canario

Head of Marketing

Auxly

Toronto, Canada Area

My career ambition is to leave behind a marketing legacy filled with innovative and thought-provoking work that has helped shape culture and consumer behaviour, all the while driving unprecedented business results. To date my accomplishments have been consistent and prevalent across multiple organizations; internally, with my work yielded best practices on innovation launches, brand campaigns and ecommerce and, externally, I was recognized as a Marketer on the Rise (American Marketing Association), Top 30 under 30 (Marketing Magazine), Cannabis Marketer of the Year finalist (Adcann), and being awarded Bronze in an international creative brief writing competition at the Cannes Lions Festival of Creativity. I’ve spent the majority of my career within tier-1 CPG companies, which taught me the foundational skills to be successful in my field and, along the way, I’ve felt fulfilled by finding ways to tap into culture as a means to make mature brands more relevant to consumers. But the reality is the ability to be a thought leader in a mature company and category are limited. I saw the cannabis industry as an opportunity to break consumer stigma, lead first-to-world innovation, shape the retail environment and impact legislation; all of which had been unpaved nationally and internationally. In 2019 I made the decision to leave the mature industries I’ve come to know and join an organization, Auxly, that hadn’t sold a single product or had any established brands.


SKILLS

  • Brand Management
  • Innovation
  • Multimedia

RECENT CONTENT

October 5th, 2022

12 Things You'll Need if You Want to Build a True Lifestyle Brand

There are countless lifestyle brands on the market today, so you'll need the right elements to stand out as a memorable one.

August 31st, 2022

10 Effective Social Media Promotion Tips for New Creators and Artists

There's always room for more creators and artists — you just have to know how to market yourself.

August 25th, 2022

12 Tips for Business Leaders Trying to Stay Positive During Tough Times

A leader’s mindset can make a huge difference in how well a business succeeds during times of uncertainty.

August 18th, 2022

11 Steps to Help You Find Your Brand Identity

The key to differentiating yourself in the market is identifying and developing a strong brand identity.


COMPANY INFO

Auxly

Auxly is a leading Canadian cannabis company dedicated to bringing innovative, effective, and high-quality cannabis products to the wellness and adult-use markets. Auxly's experienced team of industry first-movers and enterprising visionaries have secured a diversified supply of raw cannabis, strong clinical, scientific and operating capabilities and leading research and development infrastructure in order to create trusted products and brands in an expanding global market. Learn more at www.auxly.com and stay up to date at Twitter: @AuxlyGroup Instagram: @auxlygroup Facebook: @auxlygroup LinkedIn: company/auxlygroup/


AREA OF FOCUS

  • Consumer Goods
  • Product Design
  • Manufacturing

INDUSTRY

Cannabis