Brad Canario

My career ambition is to leave behind a marketing legacy filled with innovative and thought-provoking work that has helped shape culture and consumer behaviour, all the while driving unprecedented business results. To date my accomplishments have been consistent and prevalent across multiple organizations; internally, with my work yielded best practices on innovation launches, brand campaigns and ecommerce and, externally, I was recognized as a Marketer on the Rise (American Marketing Association), Top 30 under 30 (Marketing Magazine), Cannabis Marketer of the Year finalist (Adcann), and being awarded Bronze in an international creative brief writing competition at the Cannes Lions Festival of Creativity. I’ve spent the majority of my career within tier-1 CPG companies, which taught me the foundational skills to be successful in my field and, along the way, I’ve felt fulfilled by finding ways to tap into culture as a means to make mature brands more relevant to consumers. But the reality is the ability to be a thought leader in a mature company and category are limited. I saw the cannabis industry as an opportunity to break consumer stigma, lead first-to-world innovation, shape the retail environment and impact legislation; all of which had been unpaved nationally and internationally. In 2019 I made the decision to leave the mature industries I’ve come to know and join an organization, Auxly, that hadn’t sold a single product or had any established brands.