Brad Canario

Member Since 2022

Brad Canario

Head of Marketing

Auxly

Toronto, Canada Area

My career ambition is to leave behind a marketing legacy filled with innovative and thought-provoking work that has helped shape culture and consumer behaviour, all the while driving unprecedented business results. To date my accomplishments have been consistent and prevalent across multiple organizations; internally, with my work yielded best practices on innovation launches, brand campaigns and ecommerce and, externally, I was recognized as a Marketer on the Rise (American Marketing Association), Top 30 under 30 (Marketing Magazine), Cannabis Marketer of the Year finalist (Adcann), and being awarded Bronze in an international creative brief writing competition at the Cannes Lions Festival of Creativity. I’ve spent the majority of my career within tier-1 CPG companies, which taught me the foundational skills to be successful in my field and, along the way, I’ve felt fulfilled by finding ways to tap into culture as a means to make mature brands more relevant to consumers. But the reality is the ability to be a thought leader in a mature company and category are limited. I saw the cannabis industry as an opportunity to break consumer stigma, lead first-to-world innovation, shape the retail environment and impact legislation; all of which had been unpaved nationally and internationally. In 2019 I made the decision to leave the mature industries I’ve come to know and join an organization, Auxly, that hadn’t sold a single product or had any established brands.


SKILLS

  • Brand Management
  • Innovation
  • Multimedia

RECENT CONTENT

June 3rd, 2022

Nine Steps to Take if You've Lost Passion for Your Business

To rediscover your passion, you might first need to rediscover yourself.

April 13th, 2022

12 Tips to Help 'Future-Proof' Your Business in Today's Uncertain World

Preparing for success tomorrow means taking thoughtful steps today.

March 29th, 2022

Thinking About Hosting a Pop-Up Event? 12 Ways to Ensure It Succeeds

Advertising isn’t the only way to get your event noticed.

March 16th, 2022

Business Owners: 14 Tips to Forge New Connections in Your Space

Building a powerful network can help your business in more ways than one.


COMPANY INFO

Auxly

Auxly is a leading Canadian cannabis company dedicated to bringing innovative, effective, and high-quality cannabis products to the wellness and adult-use markets. Auxly's experienced team of industry first-movers and enterprising visionaries have secured a diversified supply of raw cannabis, strong clinical, scientific and operating capabilities and leading research and development infrastructure in order to create trusted products and brands in an expanding global market. Learn more at www.auxly.com and stay up to date at Twitter: @AuxlyGroup Instagram: @auxlygroup Facebook: @auxlygroup LinkedIn: company/auxlygroup/


AREA OF FOCUS

  • Consumer Goods
  • Product Design
  • Manufacturing

INDUSTRY

Cannabis