Member Since 2022
Auxly
Toronto, Canada Area
My career ambition is to leave behind a marketing legacy filled with innovative and thought-provoking work that has helped shape culture and consumer behaviour, all the while driving unprecedented business results. To date my accomplishments have been consistent and prevalent across multiple organizations; internally, with my work yielded best practices on innovation launches, brand campaigns and ecommerce and, externally, I was recognized as a Marketer on the Rise (American Marketing Association), Top 30 under 30 (Marketing Magazine), Cannabis Marketer of the Year finalist (Adcann), and being awarded Bronze in an international creative brief writing competition at the Cannes Lions Festival of Creativity. I’ve spent the majority of my career within tier-1 CPG companies, which taught me the foundational skills to be successful in my field and, along the way, I’ve felt fulfilled by finding ways to tap into culture as a means to make mature brands more relevant to consumers. But the reality is the ability to be a thought leader in a mature company and category are limited. I saw the cannabis industry as an opportunity to break consumer stigma, lead first-to-world innovation, shape the retail environment and impact legislation; all of which had been unpaved nationally and internationally. In 2019 I made the decision to leave the mature industries I’ve come to know and join an organization, Auxly, that hadn’t sold a single product or had any established brands.
To rediscover your passion, you might first need to rediscover yourself.
Preparing for success tomorrow means taking thoughtful steps today.
Advertising isn’t the only way to get your event noticed.
Building a powerful network can help your business in more ways than one.
Auxly is a leading Canadian cannabis company dedicated to bringing innovative, effective, and high-quality cannabis products to the wellness and adult-use markets. Auxly's experienced team of industry first-movers and enterprising visionaries have secured a diversified supply of raw cannabis, strong clinical, scientific and operating capabilities and leading research and development infrastructure in order to create trusted products and brands in an expanding global market. Learn more at www.auxly.com and stay up to date at Twitter: @AuxlyGroup Instagram: @auxlygroup Facebook: @auxlygroup LinkedIn: company/auxlygroup/
Cannabis