Member Since July 2024
Skills
About
Brianne Dezzutti, Head of Brand & Marketing at Higher Collective, has significantly impacted the cannabis industry with her innovative approach to design, marketing, and public relations. She also leads HNY-B Consulting, providing strategic brand development and marketing consultation to clients in, and looking to enter, the cannabis world. Her extensive portfolio includes collaborations with renowned companies such as L’Oréal, P&G, Unilever, Google, and Charlotte Tilbury to name a few. Brianne's career in the cannabis industry, however, began with her instrumental role in launching Kiehl’s Sativa Seed Oil line. This project fueled her advocacy for cannabis, inspired by the power of the plant and specifically its transformative effects on a family member’s health. She then joined Select, the number one cannabis oil brand in the US, in 2018. Then, following its acquisition by Curaleaf, a leading international provider of consumer cannabis products, she excelled as Senior Director of PR and Senior Brand Manager, overseeing a diverse brand portfolio across 23 states. At Higher Collective, Brianne continues her mission to foster an inclusive and equitable cannabis industry. Through HNY-B Consulting she also works with Hashstoria with Raekwon of the Wu-Tang Clan, Charlemagne tha God, Bakari Sellers and Architect Rachael Grochowski on projects that blend cultural influence with cannabis advocacy and design, showcasing her diverse marketing capabilities. Beyond her professional achievements, Brianne is dedicated to philanthropy. She has been a wish granter for Make-A-Wish and an advisor for the Women in Leadership Program at UC, which has driven her passion to work with small independent, women-led businesses alongside major brands.
Brianne Dezzutti
Published content
expert panel
Become a recognized expert in your field with these effective thought leadership strategies. As an entrepreneur or business leader, building influence in your chosen niche can cement your status as a credible industry thought leader. Being influential requires strategic actions that establish your expertise and encourage relationships with key players in your field. To help you do this, Rolling Stone Culture Council members share their top recommended strategies for elevating your influence within your industry. These strategies can make all the difference when you are trying to establish your reputation as a sought-after and respected expert.
expert panel
The support and experience of others may just be the solution you need. Success is often not a straight line; it’s full of ups, downs and plenty of surprises. In entrepreneurship, the path to success comes with obstacles you’ll need to overcome if you want to continue on. Many entrepreneurs share similar obstacles, and some may be more unique to specific situations or people. However, when all is said and done, it’s the way an entrepreneur solves each problem that can serve as a guide for others to solve their own. Below, 11 members of Rolling Stone Culture Council each share one major struggle they've faced as an entrepreneur, the steps they took to overcome it and how other entrepreneurs might learn from their journey.
Company details
Higher Collective
Company bio
Higher Collective's mission is to collaborate with women, veterans, and minorities looking to enter the cannabis industry by providing resources, education, and opportunities that break down barriers and promote equity. Our retail concept in Connecticut embodies our commitment to creating an inclusive and equitable cannabis industry. Designed to champion social equity, our adult-use retail stores provide an atmosphere of comfort and welcome for people to explore their relationship with cannabis. Each Higher Collective store represents a unique story derived from our collaboration with the store’s social equity partner, thereby taking the first steps toward a more equitable future in the cannabis industry.