Bridget Hilton

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To better engage with your customers, you’ll need to think like them first. As companies begin reflecting on the past year and planning for the next one, they’re likely setting goals for the new year and the steps they need to take in order to better their company and their bottom line. For many companies, that means working on customer communication and engagement. As the way companies treat their customers can have a huge impact on overall customer interest and loyalty to a brand, ensuring helpful, consistent communication and regular engagement is critical to increasing sales. But improving your communication with customers isn’t as easy as just answering their questions. Here, the business leaders of Rolling Stone Culture Council share nine tips for improving your customer communication and engagement in 2024 and why doing so can help you start your year off on a positive note.

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With these tips, you can enjoy the holidays and feel productive at the same time. During the holidays, both your personal and professional to-do lists can often feel never-ending. With gatherings to attend, shopping to do, projects to wrap up and tasks to try to complete before you take off on PTO, finding a way to get it all done can seem impossible. To help ease your work-life balance during the busy holiday season, it’s key to get organized at work and put systems into place to help you bring your workload down to a more manageable level. To help, 11 business leaders from Rolling Stone Culture Council each discuss one tip they'd offer business leaders for how to tackle a long list of competing priorities during this time of year and get a little more enjoyment out of the festive season.

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Making your clients feel seen can go a long way toward creating relationships that last. Even if you have the top product or service in your niche, nothing quite makes an impact on your bottom line like positive client relationships. A terrible experience with customer service, or just poor customer service in general, can often be enough to turn customers off your business for good — and ensure negative word-of-mouth spreads as they go.  Creating and maintaining positive client relationships, then, is vital to amassing a loyal, supportive group of customers. To get started, consider the following tips from the business leaders of Rolling Stone Culture Council. Here, they each share one tip they’d give any business leader for how to nurture positive client relationships and why.

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When you feel like your creativity has dried up, these resources may get your thoughts flowing again. As many creative minds will tell you, creativity isn’t something that is just “always on.” Rather, creativity comes in waves, ebbing and flowing each day in what can often seem like random intervals. When you run a business that relies on innovation, however, it can be difficult to wait for inspiration to strike. To get your creativity flowing, you’ll need to seek out your own sources of inspiration. Below, a panel of Rolling Stone Culture Council experts share their own go-to sources of inspiration and how you can regain your own creativity by leveraging them yourself.

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What inspires entrepreneurs each day doesn't have to come from the business sector. As any entrepreneur will tell you, running a business is a tough job. Finding the motivation to bring your all every day is a task in and of itself as you can easily become overwhelmed by the responsibility of constant planning, innovating and ensuring your team is well taken care of. Having something or someone to draw from for inspiration, then, can have a major impact on an entrepreneur’s outlook. But you don’t have to look to the business realm to be inspired. To share what has served as their biggest source of non-business inspiration, a panel of Rolling Stone Culture Council members each discuss what (or who) inspires them as they lead their companies now and into the future.

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A little gratitude can go a long way in business. Happy customers are the fuel necessary to run any successful business.To help them is the main reason why many entrepreneurs continue doing what they’re doing. And when you build a loyal community of customers, you set yourself up with long-term support. One way to build that loyal following is to show your appreciation for your customers on a regular basis. When customers can feel your gratitude, it helps them feel like their voices are being heard and like they aren’t just a number on a profit report. Gratitude can come in many forms, however, so to help you find the method that suits you best, the members of Rolling Stone Culture Council list their top strategies below.