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About
Creative strategist that simplifies the complexity of sales and marketing. Passionate about helping brands build their business through strategy processes, resulting in methods and tactics that convert and deliver sales.
Calvin Rasode
Published content

expert panel
Choosing the wrong one could be detrimental to your company’s credibility. One of the best ways to get your business in front of more potential customers is to work with or be featured by a media outlet. Whether it's on an influencer’s social media page, a podcast or on a more traditional media platform, leveraging the opportunity to amplify your message and promote your product or service is essential for businesses looking to scale and succeed in their industry. However, not every media outlet is created equal, and the platform that might work for one industry or business may not be the best choice for another. So what does a business leader need to consider before selecting a media outlet to work with? Here, eight members of Rolling Stone Culture Council share their insights and the top questions they ask themselves when determining who to work with and the impact it will have on their brand’s image.

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No matter how advanced these tools become, they cannot replace the ingenuity, dedication and focus required to build the world-class products that today’s customers demand.

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No business is ever a total failure if you’ve learned something from it. It’s a sad reality that many businesses will fail — in fact, around 18 percent of businesses tend to fail within their first year of operation. However, a failing business doesn’t have to be a total loss for an entrepreneur. There are often many valuable lessons to be learned from a failed business — whether it’s your own or another brand’s. The key is figuring out what those lessons are and how you can apply them to your next business venture. As leaders in the culture space, the members of Rolling Stone Culture Council have seen many businesses come and go. Below, they share the notable lessons they've learned from the failure of a business and how that has impacted how they lead now.

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The future belongs to those willing to innovate within the lines while coloring outside them in bold, creative ways.

expert panel
Dec 13, 2024
Industry leaders share the top business goals your company should implement in the new year. As another new year approaches, businesses in every industry are reevaluating their priorities to adapt to evolving market demands and consumer expectations. From sustainability initiatives to embracing technological advancements, the goals companies choose to pursue will shape their success and impact. But what are the most important things for businesses to focus on, and are those goals universal? Here, Rolling Stone Culture Council members weigh in on the key objectives they believe more organizations should aim for in 2025 and why these goals can make such a difference in your success next year.

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The integration of cannabinoids into mainstream pharmaceutical practices has been a topic of significant debate and interest over the past decade.
Company details
Brains Bioceutical Corp
Company bio
Brains Bioceutical Corp is a globally recognized leader in GMP-certified production of naturally-sourced Active Pharmaceutical Ingredients (API). #MadeBetter