Calvin Rasode

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The integration of cannabinoids into mainstream pharmaceutical practices has been a topic of significant debate and interest over the past decade.

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As the field of THC-based medicine continues to evolve, the possibilities for improving patient outcomes and quality of life are endless.

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When making this decision, put your customers first and foremost. Trends come and pass, with customers eventually losing interest or forgetting why a particular thing was popular in the first place. Your business, however, should have true staying power. Regardless of the time or place, customers should want to continue buying your products or services because of the distinct value they provide — not because you participated in a trend. But trends can also have their place, providing business leaders with the opportunity to reach new audiences and freshen up their marketing. That said, how is a business leader to know when it’s appropriate to hop on a trend and when it’s not? To shed some light, top business leaders from Rolling Stone Culture Council offer their perspective on the issue, each discussing one tip they’d offer fellow business leaders for how to determine whether a trend will benefit your business or detract from it.

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If your business is failing, a poor partner relationship could be to blame. Regardless of whether you’re best friends, family members, industry colleagues or anything else, two people always enter into a business partnership hoping to leverage each other’s strengths and build a successful business together. However, real life may not always play out so smoothly.  If your business isn’t doing as well as you’d hoped — or is even failing — but you can’t seem to find the root cause, you may consider looking at the state of your business partnership. From disagreeing on core values to avoiding each other entirely, issues within your relationship with your business partner can have a direct effect on the way your business runs and, ultimately, whether or not it succeeds. If you find yourself questioning whether or not you and your business partner are as compatible as you thought, look for these seven signs as outlined by the business leaders of Rolling Stone Culture Council, and then determine whether you can heal your relationship or whether it would be beneficial to part ways.

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To appeal to your customers, you have to speak their language. Nothing is more powerful in communicating your brand’s purpose, mission and vision than your brand’s voice. What you say and how you say it is paramount to how people view your brand and choose whether or not they would like to become a customer. This means if your brand’s voice and messaging aren’t resonating with your audience, you may not be bringing in the amount of sales you need to sustainably grow your business. To ensure you’re not missing the mark, consider the following advice from the business leaders of Rolling Stone Culture Council. Here, they offer their top tips for sharpening your brand’s voice and communicating with customers in a way that they will identify with and appreciate.

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Help your team beat their winter blues by taking these important steps. Once the celebrations of the holiday season are over, it can be easy to fall into a slump upon your return to work. The merrymaking is over, and the cold, gloomy feel of winter sets in — not the best recipe for a motivated staff. And while the winter blues can hit anyone — even leaders — getting their teams reenergized and ready to tackle the year ahead is essential for leaders looking to hit their business goals and encourage a happy, healthy culture. However, boosting employee morale is about more than just throwing pizza parties. According to the business leaders of Rolling Stone Culture Council, taking the following eight steps can ensure you not only help employees find their motivation in the short term, but help cultivate positivity and an overall better work environment that will last throughout the year.