Member Since 2020
Los Angeles Area
Cassie Petrey is co-founder of Crowd Surf, a digital marketing company providing catered and specialized marketing services to a roster of massive stars, everyone from Guns N Roses to Backstreet Boys, Fifth Harmony to Britney Spears. At age 12, Petrey ran an AOL Backstreet Boys newsletter that had over 10,000 subscribers, which led to being a serial super fan of several different artists. By age 17, she landed a job at Warner Music Group as a College Representative. Shortly after signing on board, MySpace made its debut and Petrey capitalized on this avenue by setting up a page for one of the projects she had been assigned from Warner. This page was one of the first major label ventures into leveraging MySpace, and this led to a full time position in the Digital Department at Warner Bros.Records office in Nashville. In her role, she oversaw social networking campaigns for label stars such as Faith Hill, Blake Shelton, and many others. When Petrey graduated college, the role of "Community Manager" didn't exist at companies. She knew social media platforms were more important than they were given credit for. Always seeking new and innovative ways to create organic, meaningful connections between artist and their fans, Petrey went on to form Crowd Surf in 2007, with long time friend Jade Driver. At 25 years old, she was selected to be featured on Billboard’s “30 Under 30” list. This highlights executives making an impact in the industry and driving business forward. As a member to YEC (Young Entrepreneur Council), she has been quoted in numerous media outlets such as Huffington Post, Inc., Business Insider and more. Today, their company has evolved into a 35-person team, with four offices and revolving roster of accounts boasting a collective social footprint of approximately 800 million followers.
The pandemic required a quick pivot to online events and new ways of thinking about revenue.
The culture space is nuanced and unique and entering it doesn't always turn out exactly how you think.
Stories, Reels and TikToks can be great ways to connect with your audience and highlight your brand.
When your usual outlets aren't available to you, it's important to find alternate coping mechanisms.
A business’s best advertisement is a happy customer.
Set a better example for sustainability in business by starting with your own.
In the culture space, taking risks is necessary if you want to reach new heights.
New ways of working require more thoughtful leadership.
Business leaders — regardless of age — should consider joining the platform to enhance brand engagement.
Even in today's ultra-saturated media landscape, it's possible to rise above the noise.
Brand alignment is key in working with influencers.
Entertainment Marketing Firm & Artist Management company. Some of our current projects include Backstreet Boys, Camila Cabello, Bert Kreischer, 21 Savage, AJR, Becky G, and many many more. Corporate clients include Universal Music Group, Disney, Warner Music Group, Sony Music Group, BMG, and Google.