Cate Rubenstein

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This generation is looking to support businesses that value ethics and authenticity. Gen Z, the generation born between 1997 and 2012, has become a highly sought-after demographic for marketers due to their significant purchasing power and influence. However, effectively targeting this generation requires a different approach than previous generations, and there are some common mistakes that companies are making. Below, Rolling Stone Culture Council members share what companies should avoid when marketing to Gen Z and why these practices can come across as inauthentic. By understanding these mistakes, companies can create more effective marketing strategies that resonate with this influential demographic.

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With so much noise on social media, a strong and well-planned strategy is the key to standing out. Social media has revolutionized the way businesses interact with their customers and followers. Nowadays, it's not just about selling products or services, but also about building relationships and establishing trust with your audience. This is where an effective social media plan comes in. By implementing the right strategies, businesses can engage with their customers and followers on a deeper level, which can lead to increased brand loyalty and advocacy. Below, 10 members of Rolling Stone Culture Council share the different social media strategies any business can use to build better relationships with their customers and why they are so effective at doing so.

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Burnout is an all too common feeling among business leaders, but thankfully there are effective ways of overcoming it. Carrying the weight of a business on your shoulders can be an exhausting endeavor. Constantly worrying about your business’s success, about the livelihoods of those who work there and about your role as a leader can all eventually lead to feelings of burnout and fatigue. Add in the simple day-to-day stressors of life, and your motivation is often the first thing to go. But even if you feel this way now, it’s not too late to get your motivation back. Luckily, there are some tactics you can use to lift yourself up and find your motivation again. Below, 11 members of Rolling Stone Culture Council discuss a few of those tactics as well as how leveraging them can positively impact your ability to carry on leading.

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Being confident in who you are can go a long way toward ensuring your success. While the number of female CEOs in the U.S.—around one third of all chief executive officers—still pales in comparison to the number of male CEOs, entrepreneurship provides a great opportunity for women to get their start at the top. However, leading a business still presents challenges, especially in male-dominated industries.  To help shed some light on these obstacles—and how to overcome them—12 members of Rolling Stone Culture Council  each share one piece of advice they'd give fellow female entrepreneurs or aspiring business owners for how to be successful in business and why.

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Despite rising prices across all industries, consumers will still spend money on the brands they love if they have a good reason. In times of economic uncertainty, consumers are more cautious with their spending and may be less likely to make impulsive or nonessential purchases. This can be particularly challenging for businesses that rely on these types of consumer purchases to drive sales. However, there are strategies that companies can employ to encourage customers to continue buying from their brands, even when money is tight. By building trust, offering value and providing exceptional customer service, companies can create a loyal customer base that will stick with them through both good times and bad. Below, a panel of Rolling Stone Culture Council members explain how to do this for your own business.

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If you've spotted an employee who has "quiet quit" their job, it's not too late to turn things around. In today's fast-paced and competitive work environment, retaining employees has become increasingly challenging. One growing phenomenon that has added to this challenge is the concept of "quiet quitting" — employees who have disengaged from their work but are still physically present in the workplace. Companies often struggle to identify and address this issue, which can lead to decreased productivity, increased turnover and a negative work environment. Below, a panel of Rolling Stone Culture Council members offer some practical advice for reengaging and motivating employees who may be quietly quitting, along with strategies for preventing this phenomenon from happening in the first place.

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Every business owner needs to take risks, but it's important to make sure the ones you do take are calculated. Leading a business often requires taking risks, but not all risks are created equal. Taking a calculated risk can lead to significant rewards, but blindly taking a risk without considering the consequences can lead your business down the wrong path. Asking the right questions can help you determine whether a risk is a smart one or not. By carefully considering the potential outcomes, you can then determine if the risk is worth taking.  Here are 11 important questions to ask yourself before taking a business risk, as shared by the members of Rolling Stone Culture Council.

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Should brands get involved in social issues?

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When applied to business, storytelling can serve as an incredible tool for marketing, pitching, developing thought leadership and more. Storytelling is an incredibly important art form for business leaders to master. After all, a compelling story is often what convinces many consumers to purchase a business's products or services. By crafting and presenting a relatable story, businesses are able to connect in a more personal way with consumers, employees and investors, thereby increasing sales and investment opportunities, improving their thought leadership status and creating brand loyalty. Below, 12 Rolling Stone Culture Council members discuss how to hone your business storytelling skills and why these methods are so effective.

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When business growth slows or remains stagnant, there's often an important lesson to be learned. Most leaders strive for business growth and equate growth with success. While it's true that business growth means an increase in profits and customers, that growth can be hard to achieve, especially at first. If your business isn't growing as fast as you'd hoped, there may be a deeper reason for it — and uncovering that reason might lead to a valuable lesson. To that end, a panel of Rolling Stone Culture Council members share 11 things you can learn from slower business growth and why these are such important lessons to absorb.

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In an industry that moves at breakneck speeds, it helps to have some coping strategies when you're feeling stressed out. Whether you own a bustling restaurant, are involved in the ever-changing fashion or music businesses or are trying to advocate for change on a major scale, working in the culture space often involves a hectic lifestyle. While it's an exciting space to be in, it can often be fast-paced and overwhelming, which can quickly lead to stress and burnout. Managing stress can be done in many different ways, from taking small breaks throughout the day to prioritizing passions outside of work. Below, a panel of Rolling Stone Culture Council members share some ways they unwind from the pressures of their industry and how doing so keeps them at the top of their professional game.

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There are countless lifestyle brands on the market today, so you'll need the right elements to stand out as a memorable one. Lifestyle brands have become popular with celebrities, influencers and entrepreneurs alike, with platforms like Instagram or Facebook serving as their ideal place for sharing small snippets of their lives. Whether they’re centered around everyday life or an aspirational dream, these lifestyles form the basis for marketing a business’s products or services. But to make a lifestyle brand work, entrepreneurs need to develop a strategy with all the right components in place. To that end, 12 Rolling Stone Culture Council members share the ingredients entrepreneurs will need to craft a true lifestyle brand that will help them connect with their ideal audience.

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A positive work environment, including one that embraces a growth mindset, starts at the top. In the business world, a "growth mindset" is often prized for its ability to motivate employees and drive them toward success. Leaders and employees who pursue growth and improvement every day tend to give their all so that they can evolve as professionals and as people in general.   As prominent leaders in their respective fields, the members of Rolling Stone Culture Council understand how important it is to encourage and inspire employees to grow. Doing so shows them you are dedicated to elevating their careers and helping them improve professionally. Here, 11 members share some of the ways in which any business leader can inspire their employees to develop and maintain a growth mindset — and how doing so can help improve your business in the long run.

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Many entrepreneurs are afraid of failing when they first start out, but it's possible to push past that fear and find success. Today, more people than ever are driven to create their own businesses. While the thought of being your own boss and creating something you love can be exhilarating, many entrepreneurs also experience that prickly feeling of fear when they actually launch. After all, the potential for failure is high in the early stages of a startup, and new businesses don't always make it past their first few years. Some people will fold under the pressure while others will rise to the challenge despite their fear. To help you ensure you're in the latter camp, 14 members of Rolling Stone Culture Council share how entrepreneurs can overcome the fear of failure and push forward.

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There's always room for more creators and artists — you just have to know how to market yourself. With more social media platforms available than ever before, influencers, artists and content creators have multiple blank canvases ready for the taking. However, all these options may leave new creators unsure of where to begin with their brand promotion strategy. While it's easy to daydream about amassing hundreds of thousands of followers and "going viral" overnight, effectively growing your social media presence requires thoughtful planning and a strategic approach. To that end, 10 members of Rolling Stone Culture Council provide their best advice for new content creators who are ready to showcase and promote their brands on social media.

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Before you commit to a business partner, make sure they bring the right skills and traits to the table. As in any other partnership, a business partnership can bring incredible value -- as long as it's the right fit. If not, the relationship could become detrimental to the success of the company. That's why entrepreneurs must carefully consider whether a prospective partner will complement their leadership style and the business, or whether it's best to find another solution. If you're seeking a new business partnership, make sure your potential collaborator has these 10 critical essentials, as recommended by members of Rolling Stone Culture Council. 

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If innovation is your goal, you need creativity to flow freely throughout your organization. Industries that rely on constant innovation need leaders who are able to foster creativity among their teams. However, it can be difficult to feel creative all the time, especially in an office setting. Getting out of the office, meeting new people and sharing ideas with others are just a few ways that team members can find that creativity again. Below, 11 Rolling Stone Culture Council members share these strategies and more that have helped them effectively encourage creativity among their employees.

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Truthful feedback from your team — both positive and negative — is essential for continued growth as a business leader. Honest and transparent teams are likely to succeed for the simple fact that they value an open dialogue. If your team isn't on the same page about your plans, projects will suffer and the business may lose the momentum it needs for growth. This is why, as a business leader, it's critical to ensure you're receiving constructive and helpful feedback from your team. To help you make this a priority for both you and your business, 12 members of Rolling Stone Culture Council discuss their best tips for leaders.

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Increasing customer happiness means you’ll gain increased loyalty and sales as a result. It’s true that customers who feel satisfied after an interaction with your brand are more likely to become repeat customers and recommend your product or service to others with positive reviews and word-of-mouth referrals. However, the opposite is true as well. Unhappy customers also leave reviews — though they’re often less than complimentary — and then share these negative opinions with others. It's important, then, for any company to keep their customers returning happy and satisfied. To help, eight Rolling Stone Culture Council members share some key lessons all business leaders should learn when it comes to customer satisfaction.

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Even if you're short on cash, these 12 things will significantly boost your marketing efforts. When it comes to marketing your business, money isn’t everything. While having a large budget can certainly have a big impact on your efforts, there are many marketing activities that cost very little to implement, and even more that don’t cost anything at all. So for new or small businesses that have to operate on a shoestring budget, prioritizing the right marketing efforts can make all the difference. Below, a panel of Rolling Stone Culture Council experts share the areas of marketing they think are the most important to prioritize if you’re working with a tight budget and why those areas can give you the biggest bang for your buck.

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Sometimes just one question can let you know you’re on the right track. Business is full of tough decisions. During the course of a day, an entrepreneur could find themselves making anywhere from one to hundreds of tough decisions, big or small. While experience and time help make the decision-making process easier for many business owners, they can still often benefit from asking themselves a few clarifying questions. Below, a panel of Rolling Stone Culture Council members each share a question an entrepreneur can ask themselves before making a tough decision to ensure they’re on the right track.

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These tips can help you level up your social media game, regardless of industry. With so many other businesses on social media, getting potential consumers to notice yours can be an uphill battle. One element that you can use to stand out, however, is the quality of your posts. With the right combination of words, visuals and strategy, you can ensure your posts get the level of engagement you’re looking for. To help, the members of Rolling Stone Culture Council each list their No. 1 tip for writing quality social media posts. Follow their expert advice to level up your social media game and expand your audience.

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Think like an expat and cultivate an interest in perpetually seeing things in new ways.

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To get noticed, you’ll need to provide something worth noticing. With so much advice and content out in the world already, audiences are having their attention pulled in all sorts of directions, not only making it difficult for them to find true value in what they consume, but also making it challenging for thought leaders to get noticed.  But if you run a business or want to make a name for yourself in the world of thought leadership, rising above the noise is key for success. To do so, consider the following advice from the business leaders of Rolling Stone Culture Council. Their insights may give you that boost you need to stand out from the competition.

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Slow growth may seem counterintuitive, but it could actually lead you to greater success. When you first get into business, you may think you need to build your business and turn a profit as fast as you can, but according to the members of Rolling Stone Culture Council, there’s certainly an argument — or at least 12 — to be made for slow growth. While growing quickly may seem like the fastest way to reach success, slowing down and taking your time may actually be the key to long-term sustainability. Below, each member explains one reason why you should opt for growing slowly when building your business and why they believe that’s the best path for success.

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A mentor’s advice can change the way you view yourself and your business. For those lucky enough to find one, a mentor can be an invaluable ally when starting a business. Their expert guidance and leadership can help provide you with the tools and knowledge you need to push past obstacles and build something truly sustainable. The members of Rolling Stone Culture Council have each had their own role models and mentors throughout their business journeys. Below, they each share the top lesson they learned from their mentor and how that lesson impacts the way they lead their businesses now.

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The key is to address the overwhelm early and to find manageable solutions. No entrepreneur is immune to burnout, and when the stressors of work and leading a business get to be too much, it’s important to find healthy ways of coping. Without these methods, it’s all too easy for your business to become overwhelming, which can lead to a loss of passion for your work or even poor mental health. As busy business leaders themselves, the members of Rolling Stone Culture Council have dealt with their fair share of overwhelming situations. Below, they offer up some of the methods they use to cope and explain why they recommend these methods for any burned out business leader.

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When you feel like your creativity has dried up, these resources may get your thoughts flowing again. As many creative minds will tell you, creativity isn’t something that is just “always on.” Rather, creativity comes in waves, ebbing and flowing each day in what can often seem like random intervals. When you run a business that relies on innovation, however, it can be difficult to wait for inspiration to strike. To get your creativity flowing, you’ll need to seek out your own sources of inspiration. Below, a panel of Rolling Stone Culture Council experts share their own go-to sources of inspiration and how you can regain your own creativity by leveraging them yourself.