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About
Worldwide Artist Manager and Marketing Consultant. Owner of CB Entertainment and LEGEND Recordings.
Chris Bianchi
Published content
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To find the best candidate, you’ll need to get to know them on a deeper level. The right team can make or break your business. A team that gets along well can help your company innovate and stand out among your competition. On the flip side, a team that is dysfunctional can drag down morale and efficiency, creating internal problems that take away from the work at hand. While teams require a number of elements to function well — including a thoughtful manager — one way company leaders can ensure they’re setting their teams up for success is by hiring the right team members. But choosing the right person out of a pool of candidates can be a challenging task, so how can leaders determine if they’re making the right hires? Below, the business leaders of Rolling Stone Culture Council offer their advice, each weighing in with one step companies can take before and during the interview process to make sure the next hire they make will be the perfect one.
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Building a business can be a slow process — but it doesn’t always have to be. One of the most difficult parts of starting a new business is getting sales. When you first start out, you’re still trying to find customers to purchase your product or service, so sales can often take a while to really ramp up — even if you’ve found a few repeat customers. But such a slow start can be frustrating, especially when you’re not yet making a profit or breaking even. While growing a business is often a test in patience, there are ways you can speed up the process and increase your sales at a quicker pace. According to the business and culture leaders of Rolling Stone Culture Council, implementing any of the following eight tips can give your business the major boost it needs to attract more customers, quickly increase sales and really get your budding business off the ground.
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You can tackle more than you think — as long as you plan properly. After finding success in one business, entrepreneurs will often dip their toes in one or more other businesses, either as the founder, a board member or in another leadership capacity. While this can be very rewarding to do, it can also be the cause of a lot of stress if not managed properly. Overlapping schedules, a bursting to-do list and not nearly enough time for everything that needs to get done can quickly turn a rewarding endeavor into an overwhelming one. So how do serial entrepreneurs do it? According to the business leaders of Rolling Stone Culture Council, the secret lies in the following 12 tips. Here, they expand on each one, offering up their best advice for any aspiring entrepreneur on how to juggle multiple businesses and responsibilities at the same time.
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Start with developing confidence in your business and what you have to offer. To be “the best in the business,” a business leader must first get intentional about owning their niche. This means finding ways to stand out from the competition, nailing down a distinct point of view and committing to learning and growing as a leader and as a business. While ignoring these steps, and others, may not mean a business will fail, it is likely that, as a result, the business will never rise to the top. Here, 13 members of Rolling Stone Culture Council elaborate further on the key steps business leaders will need to take if they really want to own their niche and why these particular strategies will ensure business success for a long time to come.
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When making this decision, put your customers first and foremost. Trends come and pass, with customers eventually losing interest or forgetting why a particular thing was popular in the first place. Your business, however, should have true staying power. Regardless of the time or place, customers should want to continue buying your products or services because of the distinct value they provide — not because you participated in a trend. But trends can also have their place, providing business leaders with the opportunity to reach new audiences and freshen up their marketing. That said, how is a business leader to know when it’s appropriate to hop on a trend and when it’s not? To shed some light, top business leaders from Rolling Stone Culture Council offer their perspective on the issue, each discussing one tip they’d offer fellow business leaders for how to determine whether a trend will benefit your business or detract from it.
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To appeal to your customers, you have to speak their language. Nothing is more powerful in communicating your brand’s purpose, mission and vision than your brand’s voice. What you say and how you say it is paramount to how people view your brand and choose whether or not they would like to become a customer. This means if your brand’s voice and messaging aren’t resonating with your audience, you may not be bringing in the amount of sales you need to sustainably grow your business. To ensure you’re not missing the mark, consider the following advice from the business leaders of Rolling Stone Culture Council. Here, they offer their top tips for sharpening your brand’s voice and communicating with customers in a way that they will identify with and appreciate.
Company details
CB Entertainment
Company bio
CB Entertainment is a worldwide artist management and development firm.