Chris Cardillo

expert panel

Here's how to build brand partnerships rooted in authenticity, trust and shared purpose — the kind that inspire audiences and stand the test of time. Today's audiences can spot inauthentic marketing a mile away. That's why the best and most successful brand partnerships are those that feel real — grounded in shared values and genuine connection. Building this kind of collaboration requires mutual trust, creativity and a shared commitment to growth that lasts well beyond a single campaign. To explore what makes these relationships last, Rolling Stone Culture Council members share how brands can create partnerships that grow stronger with time.

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Every struggling musician eventually learns the same bitter truth: there’s no secret shortcut.

expert panel

The way your brand responds online can either build trust or push customers away. Social media and other digital platforms give businesses more direct access to their audiences — and their feedback — than ever before. This creates a valuable opportunity for brands to strengthen customer relationships, build loyalty and address legitimate concerns in real time.  Online responses from your brand must be handled carefully, though: Generic, defensive or unempathetic replies can quickly backfire, leaving customers feeling dismissed and disconnected. To that end, the members of Rolling Stone Culture Council highlight common mistakes to avoid when responding to customers online, and what you should do instead.