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Chris Chiari

CEO/FounderThe 420 Hotels Inc

Denver Area

Member Since January 2023


Business Development
Corporate Strategy


Chris Chiari is the CEO and Founder of The 420 Hotels Inc which owns and operates the Patterson Inn hotel in Denver, Colorado. Home to The 420 Denver, the first licensed cannabis hospitality lounge attached to a hotel as an amenity. He is also a producer known for his feature documentary film "Public Enemy Number One" (2020), which he made along with executive producer Ice-T. The film won best producer at its premier at DOCLA (2019) and won the Seattle Film Festival for Best Documentary Feature Film US (2020).

Published content

Is This Business Risk a Smart One? Ask Yourself These 11 Questions

expert panel

Every business owner needs to take risks, but it's important to make sure the ones you do take are calculated. Leading a business often requires taking risks, but not all risks are created equal. Taking a calculated risk can lead to significant rewards, but blindly taking a risk without considering the consequences can lead your business down the wrong path. Asking the right questions can help you determine whether a risk is a smart one or not. By carefully considering the potential outcomes, you can then determine if the risk is worth taking.  Here are 11 important questions to ask yourself before taking a business risk, as shared by the members of Rolling Stone Culture Council.

Company details

The 420 Hotels Inc

Company bio

The 420 Hotels is the first hotel in America to secure a license for an on-site cannabis hospitality lounge. The company owns and operates the Patterson Inn in Denver, Colorado, along with 12 Spirits Tavern. Pairing on-site bar operations, overnight accommodations and licensed cannabis hospitality, our mission is the normalization and destigmatization of cannabis.



Area of focus


Company size

2 - 10