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Chris Murray

PrincipalFoxNRTH Inc.

Montreal, Canada Area

Member Since November 2021


Business Strategy
Public Speaking
Government & Regulatory Strategy


Chris Murray is the Principal Strategist for FoxNRTH Inc. a boutique shop providing business, regulatory & strategic consulting through the lens of systems theory. Prior to launching FoxNRTH, Chris was one of the founding employees of Canopy Growth Corporation, he held multiple roles including: Vice President, Advocacy & Impact at Canopy Growth Corporation. Chris was responsible for establishing the first Medical Marijuana Direct to Physician outreach program, expanding Cannabis access through clinic development across Canada, securing $2.2 MM in subsidies from the State of Victoria in Australia for market expansion, securing and leading the development of Houseplant within CGC and successfully facilitating the export of Cannabis from Canada to the USA. Prior to joining Canopy Growth Corporation, Chris served as Director of Strategic Growth for Fullscript Natural Partners, a company that allows integrative health professionals to create their own virtual dispensary to prescribe health products to their patients. Previously, he served as a Knowledge Exchange Officer for the Canadian Agency for Drugs and Technologies in Health (CADTH/ACMTS). Mr. Murray Is a strategic advisor to several companies in the health and wellness space including Fullscript, Triage, Hyasynth Bio, & Forage Hyperfoods. He holds a Masters in Applied Health Services Research and multiple certificates in Knowledge Translation and Translating Research into Policy and Practice. In 2021, Chris was recognized as a Forty Under 40 recipient.

Published content

Eight Ways the Metaverse Could Affect Business in the Future

expert panel

These entrepreneurs predict we’ll see big changes in this virtual-first world. As the need for virtual solutions to everyday problems grows, so too does the interest in the metaverse — or a shared virtual world in which users can interact, play, experience and socialize much like they do in the real world. Businesses too are betting on the metaverse, with giants like Facebook rebranding to Meta in late 2021. But how exactly the metaverse will affect business as a whole is still up for debate and speculation. As leaders in their respective niches, the members of Rolling Stone Culture Council have reflected on their thoughts about the metaverse and, below, share their predictions for the ways they see this virtual world affecting business in the coming future.

Taking a Business Risk? Nine Signs You're About to Make a Big Mistake

expert panel

Take the time to evaluate the situation before you jump ahead. Being an entrepreneur is all about taking risks and reaping rewards. But it’s how you go about taking those risks that defines how successful you are in business. And whether calculated or impulsive, any risk has the potential for a negative outcome. However, with time and experience, it is possible to get better at taking risks and determining whether or not they’ll work out for you. Below, the members of Rolling Stone Culture Council share some signs you can look for that will indicate if you’re about to make a big mistake rather than a risk that’s going to pay off.

How Cannabis Brands Can Stand Out With Values


A brand is far more than a logo, a typeface or a voice.

Controversial Business? 10 Strategies for Dealing with Naysayers Online

expert panel

Your response will say a lot about your company. When your business operates in a niche that can sometimes experience controversy or deals with controversial subjects, such as cannabis or art, you’re bound to come across a few naysayers along the way. While you can’t prevent this situation from happening, you can control the way you respond. In a public space like social media, the way you conduct yourself in reaction to any “hate comments” or “trolls” can have a major impact on the way your business is perceived by current and potential customers. So before you hit “reply,” consider the following 10 strategies recommended by a panel of Rolling Stone Culture Council experts for responding to any controversy that may arise.

How to Gain Your Business Partner’s Trust (Even if They Had a Bad Past Experience)

expert panel

Managing expectations and trust are key to resolving baggage from a previous business partnership. Going into business with a new partner is an opportunity to explore fresh perspectives and exciting ideas. However, if your new business partner is still toting baggage from a previous partnership, it could derail your collaborative journey.  To keep past experiences from standing in the way of future success, business partners must learn how to manage expectations. Below, 10 Rolling Stone Culture Council members offer fellow business leaders their best advice for building trust with their new partners, especially if those partners are wary of getting burned again.

12 Strategies Businesses Can Use to Show Appreciation for Their Customers

expert panel

A little gratitude can go a long way in business. Happy customers are the fuel necessary to run any successful business.To help them is the main reason why many entrepreneurs continue doing what they’re doing. And when you build a loyal community of customers, you set yourself up with long-term support. One way to build that loyal following is to show your appreciation for your customers on a regular basis. When customers can feel your gratitude, it helps them feel like their voices are being heard and like they aren’t just a number on a profit report. Gratitude can come in many forms, however, so to help you find the method that suits you best, the members of Rolling Stone Culture Council list their top strategies below.

Company details

FoxNRTH Inc.

Company bio

FoxNRTH is the brain child of Chris Murray, an entrepreneur with a twist. After being the first employee in the door of a number of notable companies, what became obvious was the urgency of rapid problem solving that is needed in the first years; this urgency also re-emerges in change management. The singular focus on the business at these junctures of change often leads to ignoring the most valuable resource at hand, the diversity of perspective provided by the human beings inside and outside companies. Understanding human behaviour and the reality that all things are a product of that behaviour is the foundation of FoxNRTH.



Company size

2 - 10

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