Codie Sanchez

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By using tech intentionally, you can improve your business and the niche in which it operates. Technology at its best serves as a helpful aid to businesses, entrepreneurs and everyday people looking to improve the way they function day to day. But simply using technology won’t affect much change. Those who really succeed are those who know how to leverage technology intentionally, incorporating it into thoughtful practices that could eventually turn into innovation for their business or even their industry as a whole.  Below, a panel of Rolling Stone Culture Council members share some of the ways in which they’re leveraging technology to improve the success of their businesses in their space.

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The latest tech isn’t just for your average consumer. In the modern world, it's not just consumers who use wearables, apps or software to better their lives. Entrepreneurs and business leaders are also able to leverage new technology to enhance their business practices and ultimately improve their everyday work. Whether it’s an easy-to-use software program or app, or a culture-wide adoption of technology to meet a growing need, tech solutions have the capability to change the way a business (and its people) function in a meaningful way. Below, a panel of Rolling Stone Culture Council members each share one way they use technology to better their businesses.

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You don't need a brick-and-mortar store to make a lasting impression on your customer. By taking advantage of lighting, scents, displays or direct customer service, retail has a straightforward way of creating a memorable experience for its customers. When your business is online-only, however, you don’t have a physical environment to leverage — but that doesn’t mean there aren’t other ways to “wow” your customers. Below, the members of Rolling Stone Culture Council recommend nine methods for leaving a lasting impression on your audience — and all you need to get started is a little ingenuity.

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These brands are great examples of how to tell your story right. Effective branding occurs when a consumer can think of a company and an image immediately comes to mind. These companies can evoke certain feelings and produce certain thoughts in customers’ minds all while telling a story well enough to convince those customers they need that product or service. All of these elements are what make a brand memorable, and to achieve that status for your company, you’ll need to study other successful brands. To help you, the members of Rolling Stone Culture Council shared a few examples of brands that really nailed their respective stories and how they did it.

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Free apps, tools and products still need to be highly appealing to entice users to keep coming back. When a platform is free, you might assume everyone will want to take advantage of it. However, if a customer isn't spending their hard-earned money on that tool or app, it can also be just as easy for them to forget about it. It can be difficult to encourage repeat engagement in the era of app overload, but there are a number of ways you can get users to engage with your business’s free platform. Below 11, members of Rolling Stone Culture Council shared the techniques that have worked for them. Follow their recommendations to build a loyal base of repeat users.

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The pandemic required a quick pivot to online events and new ways of thinking about revenue. During the Covid-19 pandemic, many businesses, organizations and artists shifted their in-person events to the online realm. Because these live events were often a big source of revenue, hosts had to figure out how to monetize their new virtual content. However, they quickly learned that making money from online events wasn't always as simple as it seemed. Below, a panel of Rolling Stone Culture Council members shared challenges they've faced monetizing online or virtual content. Here are some lessons they’ve learned about successfully bringing in revenue from digital events like webinars, conferences and concerts.