Codie Sanchez

Member Since 2020

Codie Sanchez

Founder, Contrarian Thinking and Board at Entourage Effect Capital

Contrarian Thinking

Austin, Texas Area

Codie Sanchez is an Active Board Member at Entourage Effect Capital, a growth equity firm focused specifically on investing in the legalized cannabis industry. EEC has deployed close to $200 million into over 65 companies out of its three dedicated funds and co-investment vehicles. Prior to EEC she previously led and built out First Trust's $1 billion+ AUM business in Latin America Investments and held leadership positions at Goldman Sachs, State Street, and Vanguard. She started her career as a journalist where she won the JFK award and the Howard Buffett Foundation grant for covering human trafficking. Sanchez is a pundit and columnist on investing, cannabis and startups, highlighted on CNBC, Fox, The Today Show, Forbes, Fast Company, Entrepreneur, People en Español, Business Wire, for her Contrarian Thinking series and weekly email followed by 100k+. She was listed as a 25 Most Innovative Leader in Cannabis, The Cannabis Disruptor by MG Retailer, and EEC was named a Top 10 PE Firm by Forbes/BI/Entrepreneur in the space. She has an M.B.A. from Georgetown University, a master’s from ESADE and Fundação Getúlio Vargas, and a B.A. from Arizona State University. She sits on the board of the Arcview Group, the leading cannabis seed investment platform, Magma Partners a venture fund in Chile, and is actively involved in AEI and YEC. Join my contrarian investing newsletter here -->


  • Leadership
  • Investments
  • Portfolio Management


June 17th, 2021

11 Key Techniques to Increase Engagement With Your Free Platform

Free apps, tools and products still need to be highly appealing to entice users to keep coming back.

June 10th, 2021

11 Surprising Lessons Culture Leaders Learned About Monetizing Virtual Content

The pandemic required a quick pivot to online events and new ways of thinking about revenue.

April 30th, 2021

How Brands Can Work to Break the Stigma Around Cannabis

How do we as leaders in the cannabis industry educate others to remove the stigma?

January 21st, 2021

13 Steps All Business Leaders Can Take to Create Inclusive Spaces for Their Customers

These universal strategies will go a long way toward showing your customers you care.


Contrarian Thinking

Contrarian Thinking is the Contrarian's view of cashflow. Each week we deep dive into a topic that teaches you how to make money in unconventional ways. As a proponent of finding things that cashflow to pay for your lifestyle, our community of 100k+ subscribers are finding successes in critical thinking and questioning the standards. The Contrarian Thinking crew can also partake in the premium version, Contrarian Cashflow, where we do an in-depth breakdown of one cashflowing topic per month, equip with a private interview with a subject matter expert, and step by step playbook on execution.


  • Finance