Skills
About
Today she is the Cofounder & COO of beauty-tech startup, ShearShare. Prior to cofounding ShearShare, Courtney managed a boutique consulting firm where she fast-tracked international sales & marketing success for brands such as Zendesk, Zenefits, and Qualtrics. Courtney has held leadership positions in both early-stage and late-stage tech organizations: vice president of marketing for Marketing Advocate, global director of Oracle’s digital marketing strategy & innovations group, head of demand gen & JAPAC field marketing at RightNow Technologies. Her leadership in demand and revenue generation at RightNow was instrumental in the $1.45B acquisition of the company.
Courtney Caldwell
Published content
expert panel
To persuade a brand to work with you, first think about how you can help them. In a saturated market, it can be difficult to stand out — especially on your own. A great way to reach new audiences and leverage resources that may not normally be available to you, however, is to collaborate with another business in, or even outside of, your industry. A product or campaign that takes advantage of both teams’ strengths may be just what you need to get you both noticed by potential customers. However, approaching another company can feel intimidating, especially if you’re a small business and unsure of what you might bring to the table. According to the business leaders of Rolling Stone Culture Council, taking the following eight steps can help boost your confidence. Here, they offer up their best tips for approaching another brand or business about a collaborative partnership and what you can do to guarantee their interest.
expert panel
Even the smallest advice can grow to have a big impact. In the business world, it’s not uncommon for aspiring entrepreneurs (and seasoned ones) to have someone they look up to or whom they hope to be like one day. While this person can often be a fellow entrepreneur or business leader, they can also be an everyday person — someone in their family, a friend or an inspiring acquaintance. Regardless of their role, their wisdom can have a profound effect on their ability to lead and have the confidence to do so. Below, 10 business leaders from Rolling Stone Culture Council share the lessons they’ve learned from powerful female leaders in their life or their industry, the impact those lessons had on them and why these lessons remain so important to them today.
expert panel
If you’re feeling nervous about a media appearance, consider these tips to help you prepare. Not all business leaders are natural speakers, but they often need to promote their businesses on TV, the radio, podcasts or other media channels. For the inexperienced speaker, this can be a terrifying prospect. After all, the impression you make as a leader will be the first impression many viewers or listeners have of your business. As experienced business leaders themselves, the members of Rolling Stone Culture Council have a few tips to share that can help you prepare for your first media appearance. Follow one or more of their suggestions to not only nail your interview but impress potential customers as well.
expert panel
Good ideas start with open-minded teams. While any one person can be a particularly good problem solver or a master of creativity, leveraging the power of a group and the multiple minds within it can often unleash some of your company’s best ideas. However, when not handled in the right way, what could have been a productive brainstorming session can easily turn into a quiet room or an argument among colleagues. To ensure your team’s next round of brainstorming yields promising results, consider the following advice from the business leaders of Rolling Stone Culture Council. Here, they share their insights on how to open your team’s minds, encourage them to speak up and generate thoughtful, actionable ideas.
expert panel
Every business owner needs to take risks, but it's important to make sure the ones you do take are calculated. Leading a business often requires taking risks, but not all risks are created equal. Taking a calculated risk can lead to significant rewards, but blindly taking a risk without considering the consequences can lead your business down the wrong path. Asking the right questions can help you determine whether a risk is a smart one or not. By carefully considering the potential outcomes, you can then determine if the risk is worth taking. Here are 11 important questions to ask yourself before taking a business risk, as shared by the members of Rolling Stone Culture Council.
expert panel
In an industry that moves at breakneck speeds, it helps to have some coping strategies when you're feeling stressed out. Whether you own a bustling restaurant, are involved in the ever-changing fashion or music businesses or are trying to advocate for change on a major scale, working in the culture space often involves a hectic lifestyle. While it's an exciting space to be in, it can often be fast-paced and overwhelming, which can quickly lead to stress and burnout. Managing stress can be done in many different ways, from taking small breaks throughout the day to prioritizing passions outside of work. Below, a panel of Rolling Stone Culture Council members share some ways they unwind from the pressures of their industry and how doing so keeps them at the top of their professional game.
Company details
ShearShare, Inc.
Company bio
Our team is obsessed with empowering stylists and improving the way beauty and barbering professionals build their businesses. That’s why we created the world’s first salon and barbershop space rental app–so fellow solopreneurs could maximize their earnings potential. By the way, our average stylist rating is 4.92 shears