Do I Qualify?
Courtney Caldwell's avatarPerson

Courtney Caldwell

Cofounder & COOShearShare, Inc.

Buffalo, NY

Member Since November 2020

Skills

Lead Generation
Email Marketing
Social Media Marketing

About

Today she is the Cofounder & COO of beauty-tech startup, ShearShare. Prior to cofounding ShearShare, Courtney managed a boutique consulting firm where she fast-tracked international sales & marketing success for brands such as Zendesk, Zenefits, and Qualtrics. Courtney has held leadership positions in both early-stage and late-stage tech organizations: vice president of marketing for Marketing Advocate, global director of Oracle’s digital marketing strategy & innovations group, head of demand gen & JAPAC field marketing at RightNow Technologies. Her leadership in demand and revenue generation at RightNow was instrumental in the $1.45B acquisition of the company.

Published content

10 Tips for Business Leaders Looking to Nail Their Next Interview

expert panel

If you’re feeling nervous about a media appearance, consider these tips to help you prepare. Not all business leaders are natural speakers, but they often need to promote their businesses on TV, the radio, podcasts or other media channels. For the inexperienced speaker, this can be a terrifying prospect. After all, the impression you make as a leader will be the first impression many viewers or listeners have of your business. As experienced business leaders themselves, the members of Rolling Stone Culture Council have a few tips to share that can help you prepare for your first media appearance. Follow one or more of their suggestions to not only nail your interview but impress potential customers as well.

Nine Ways to Ensure Successful Brainstorming Sessions With Your Team

expert panel

Good ideas start with open-minded teams. While any one person can be a particularly good problem solver or a master of creativity, leveraging the power of a group and the multiple minds within it can often unleash some of your company’s best ideas. However, when not handled in the right way, what could have been a productive brainstorming session can easily turn into a quiet room or an argument among colleagues.  To ensure your team’s next round of brainstorming yields promising results, consider the following advice from the business leaders of Rolling Stone Culture Council. Here, they share their insights on how to open your team’s minds, encourage them to speak up and generate thoughtful, actionable ideas.

Is This Business Risk a Smart One? Ask Yourself These 11 Questions

expert panel

Every business owner needs to take risks, but it's important to make sure the ones you do take are calculated. Leading a business often requires taking risks, but not all risks are created equal. Taking a calculated risk can lead to significant rewards, but blindly taking a risk without considering the consequences can lead your business down the wrong path. Asking the right questions can help you determine whether a risk is a smart one or not. By carefully considering the potential outcomes, you can then determine if the risk is worth taking.  Here are 11 important questions to ask yourself before taking a business risk, as shared by the members of Rolling Stone Culture Council.

13 Effective Strategies for Managing the Stress of the Fast-Paced Culture Industry

expert panel

In an industry that moves at breakneck speeds, it helps to have some coping strategies when you're feeling stressed out. Whether you own a bustling restaurant, are involved in the ever-changing fashion or music businesses or are trying to advocate for change on a major scale, working in the culture space often involves a hectic lifestyle. While it's an exciting space to be in, it can often be fast-paced and overwhelming, which can quickly lead to stress and burnout. Managing stress can be done in many different ways, from taking small breaks throughout the day to prioritizing passions outside of work. Below, a panel of Rolling Stone Culture Council members share some ways they unwind from the pressures of their industry and how doing so keeps them at the top of their professional game.

12 Areas of Marketing to Prioritize When Working on a Budget

expert panel

Even if you're short on cash, these 12 things will significantly boost your marketing efforts. When it comes to marketing your business, money isn’t everything. While having a large budget can certainly have a big impact on your efforts, there are many marketing activities that cost very little to implement, and even more that don’t cost anything at all. So for new or small businesses that have to operate on a shoestring budget, prioritizing the right marketing efforts can make all the difference. Below, a panel of Rolling Stone Culture Council experts share the areas of marketing they think are the most important to prioritize if you’re working with a tight budget and why those areas can give you the biggest bang for your buck.

Nine Entrepreneurs Share Their Biggest Sources of Inspiration (That Aren't Related to Business)

expert panel

What inspires entrepreneurs each day doesn't have to come from the business sector. As any entrepreneur will tell you, running a business is a tough job. Finding the motivation to bring your all every day is a task in and of itself as you can easily become overwhelmed by the responsibility of constant planning, innovating and ensuring your team is well taken care of. Having something or someone to draw from for inspiration, then, can have a major impact on an entrepreneur’s outlook. But you don’t have to look to the business realm to be inspired. To share what has served as their biggest source of non-business inspiration, a panel of Rolling Stone Culture Council members each discuss what (or who) inspires them as they lead their companies now and into the future.

Company details

ShearShare, Inc.

Company bio

Our team is obsessed with empowering stylists and improving the way beauty and barbering professionals build their businesses. That’s why we created the world’s first salon and barbershop space rental app–so fellow solopreneurs could maximize their earnings potential. By the way, our average stylist rating is 4.92 shears

Industry

Technology

Area of focus

B2B
Beauty Technology
Salon

Company size

2 - 10