Member Since 2021
Cannabis Creative Group
Boston Area
Dan Serard has been working in the cannabis industry for over three years and has been a part of marketing over 150+ different brands. Currently, he heads business development and strategic partnerships for Cannabis Creative Group – a top marketing agency in the cannabis industry. He is a member of many cannabis associations such as the Cannabis Marketing Association, Business Owners Hemp and Cannabis Association, National Association of Cannabis Businesses. He is currently a committee member of the National Cannabis Industry Association’s Marketing and Advertising Committee and part of the Rolling Stone Cultural Council.
If you're the owner of a cannabis social lounge, you are one of the few people who believe it to be a prime opportunity to compete in a highly saturated market.
As with any other relationship, trust between business partners is paramount for mutual success.
Setting relevant and meaningful goals for your company will motivate employees and help boost business overall.
The end of the year is a notoriously busy time, but it's important to make room in your schedule for these key year-end to-dos.
Their future opinion of your business rides on how you respond to their concerns.
Your followers can be a huge source of creative and engaging content for your brand if you know how to ask for it.
Any employee who interfaces with customers should have the right skills to properly and effectively represent your brand.
Carving out your niche is only the first step in launching a successful business.
There are countless lifestyle brands on the market today, so you'll need the right elements to stand out as a memorable one.
A diverse workforce doesn't happen accidentally — you need the right recruiting strategies to bring different types of candidates in the door.
Don’t neglect the packaging design process.
It’s not just a matter of if you should or shouldn’t react — it’s how.
Even if you're short on cash, these 12 things will significantly boost your marketing efforts.
Video is a trend that brands can leverage to create loyalty amongst their customers.
Cannabis Creative Group (CCG) has been a leader in digital marketing in the cannabis industry since 2017. At that time, the cannabis industry was still in its infancy. CCG gained experience working with a range of organizations – from high-end custom-designed dispensaries to outdoor and indoor farms, extraction and manufacturing facilities and everything from luxury to pet CBD and THC products. In just under five years, CCG has more than doubled the number of its employees and has helped more than +250 organizations in the U.S., Canada, Mexico and Europe grow their businesses through creative digital marketing campaigns. CCG’s services include branding, strategy, packaging, SEO, SEM/PPC, social media, and email marketing. Notable clients have included Maine Coast Hemp, Bff Hemp, Grow Generation, Fronto King, iDry, Revolutionary Clinics and Botera. In addition to helping clients reach their goals, CCG is involved in promoting equality and social justice in the cannabis space. Diversifying the industry opens up doors to previously untouched communities and injecting new ideas and perspectives. The team partnered with Boston's first recreational and black-owned dispensary, Pure Oasis, the Philadelphia Cannabis Association and Sweet Leaf, a CA pioneer in medicinal cannabis, to provide pro bono services. The award winning agency has also been featured as a thought leader in the cannabis industry in leading top industry publications such as MG Magazine, Sensi Magazine, Cannabis Radio, Cannabis Dispensary Magazine, Cannabis Business Times, Cannabis Different Leaf, Benzinga, Market Insider and many others.
Cannabis