Danny Fuentes

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Should skeptical creators embrace NFTs, or is this just a passing trend that’s about to burn out?

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What will our new normal be like for the creatures of the night?

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Even in today's ultra-saturated media landscape, it's possible to rise above the noise. From promoted social media posts to TV commercials and everything in between, the world is saturated with advertisements. Now more than ever, businesses need to be strategic in the way they conduct their marketing and find a way to stand out from the crowd. Otherwise, they face the risk of being forgotten or going unseen by their target audience. If you’re looking to truly stand out with your marketing, the leaders of Rolling Stone Culture Council offer a few tips for how to set yourself apart from your competitors and genuinely connect with your audience.

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Brand alignment is key in working with influencers. When marketing your business or product, it’s often beneficial to work with an influencer in the industry. However, approaching a celebrity or influencer about endorsing your product or service can be intimidating, and you’ll want to have a solid pitch prepared. To make your offer as persuasive as possible, the members of Rolling Stone Culture Council suggest using these eight effective strategies to approach your selected influencer and convince them to come on board.

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Succeeding in business doesn’t have to mean all work and no play. If you’re a leader in the culture space, your work likely isn’t confined to the usual 9-to-5 schedule. Industries such as entertainment, fashion and hospitality often lend themselves to hectic or unpredictable work schedules. As a result, it can be difficult to balance your personal life with the demands of your career. As top culture leaders themselves, the members of Rolling Stone Culture Council recommend the strategies they use to achieve better work-life balance and carve out time for what truly matters to them.

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These universal strategies will go a long way toward showing your customers you care. In today’s cultural climate, every business should be focused on creating an inclusive space for not only its employees, but also its consumers. At a time when social justice and equity are in the spotlight, companies need to show that they stand with customers from all walks of life. While the implementation of diversity, equity and inclusion efforts may look different across culture and entertainment spaces, there are some universal practices any company can and should implement. Below, 13 members of Rolling Stone Culture Council share the important strategies they believe all business leaders need to put into practice.