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David Tao


New York City Area

Member Since October 2020




Co-Founder and CEO, BarBend Member, Badassery HQ Forbes 30 Under 30 for Media Voice Over Actor Former Editorial Director, Chief Research Officer (CRO), and Fitness Editor at Greatist

Published content

10 Actions Business Leaders Can Take to Lift Up Underrepresented Consumer Groups

expert panel

Leaders in the culture space have a unique opportunity to shine a light on the underrepresented groups they serve. The benefits of a diverse and inclusive brand are many, for consumers and companies alike. However, this representation doesn’t happen accidentally. Rather, organizations must take specific action to help lift up underrepresented groups, such as women, people of color and people with disabilities. Businesses in the culture space are uniquely positioned to use their influence to amplify the voices of those underrepresented groups. Below, the members of Rolling Stone Culture Council share 10 specific ways culture leaders can promote inclusivity and diversity in their branding.

14 Culture Leaders on How to Take the First Step to Entrepreneurship

expert panel

Starting a business is easier with help from those who have already done it. Branching into entrepreneurship often feels like a huge leap of faith. This is especially true for prospective business owners looking to work within the culture space. Many industries in this sphere are already filled with talented creatives, and it can seem near impossible to break into. However, starting your own business can open the door to personal and professional growth and fulfillment. Below, the leaders of Rolling Stone Culture Council offer some sage advice for those hesitant to take the first step toward their entrepreneurial dreams.

10 Quick and Easy Ways to Stay On Top of Industry News

expert panel

Keeping up with trends doesn't have to cut into your precious business planning and building time. When you’re immersed in your chosen industry, staying on top of news and trends can feel like a full-time job in and of itself. As a business leader, you want to make sure you’re always up to date on what’s happening; however, you still need to allow yourself time to focus on building and growing your business. As experts in their respective spaces, the members of Rolling Stone Culture Council have figured out the best ways to keep up with industry news while minimizing the impact on their bigger-picture business work. Here’s how they recommend tapping into your field’s latest and greatest trends.

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BarBend is the leading online source for strength sports news coverage, analysis, and opinion pieces.