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Donna Hockey's avatarPerson

Donna Hockey

Co-FounderSurreal Brewing Company

Portland, Oregon Area

Member Since March 2021

Skills

Innovation Development
Entrepreneurship
Business Strategy

About

At Surreal Brewing, we are pioneering a path into the non-alcoholic beer market by consistently innovating in this space. We brew health forward first-to-market styles including the first ever Craft Non-Alcoholic Red IPA (less than 0.5% ABV and just 33 calories). Our NA Chandelier Red IPA is the first Surreal Beer™ in our line-up and is brewed with a unique blend of 6 malts and 3 hops to provide our customers with the complexity and depth of taste they deserve. It won a gold medal for the US in the 2018 World Beer Awards, 2020 Bronze for Best Dark NA and 2020 Top Voted Gluten Reduced Beer in the U.S. winning this in the all beverage category including alcoholic beer. In 2019 our 17 calorie gluten reduced Kolsch won World's Best Low-Alc and No-Alc Pale Beer award and our 17 Mile Porter won Gold for Best Dark NA in U.S. Our 7 unique styles have won multiple national and international awards for their innovation and flavor. All of our beers are wholesomely brewed with all natural ingredients including non-GMO grains. We are a socially and environmentally conscious company that uses environmentally friendly options including recycling grains and using PCW packaging whenever possible. Our mission is inclusivity. In the U.S. alone there are many millions of people that cannot drink alcohol for one reason or another (e.g. health reasons, due to certain medications, beliefs, fitness, pregnancy, etc.) and a hundred million more that enjoy that craft beer taste that pairs so well with taco Tuesday's at work. With that, we became inspired to extend the craft beer movement to people who crave an adult tasting non-alcoholic beverage with an anytime and anyplace beer! Cheers to you. Visit us at www.SurrealBrewing.com.

Published content

Seeking a Business Partner? Here Are the 10 Essentials You Should Be Looking For

expert panel

Before you commit to a business partner, make sure they bring the right skills and traits to the table. As in any other partnership, a business partnership can bring incredible value -- as long as it's the right fit. If not, the relationship could become detrimental to the success of the company. That's why entrepreneurs must carefully consider whether a prospective partner will complement their leadership style and the business, or whether it's best to find another solution. If you're seeking a new business partnership, make sure your potential collaborator has these 10 critical essentials, as recommended by members of Rolling Stone Culture Council. 

13 Tips for Writing Thought Leadership Content That Truly Stands Out

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To get noticed, you’ll need to provide something worth noticing. With so much advice and content out in the world already, audiences are having their attention pulled in all sorts of directions, not only making it difficult for them to find true value in what they consume, but also making it challenging for thought leaders to get noticed.  But if you run a business or want to make a name for yourself in the world of thought leadership, rising above the noise is key for success. To do so, consider the following advice from the business leaders of Rolling Stone Culture Council. Their insights may give you that boost you need to stand out from the competition.

Why Supporting Women in Business Is Essential for Innovation

article

Times are changing, and as awareness grows relating to the intersection of gender and business, new ideas are coming to light. 

15 Effective Ways Business Leaders Can Inspire Employees to Constantly Learn and Grow

expert panel

Encouraging growth and development sets up the employee and the company for future success. In business, creativity sparks creativity, and the more employees are allowed to learn and grow in their positions, the more ideas and innovation they are able to bring to their company as a result. Continued learning, therefore, can be a powerful benefit to the company and employees within it, offering them new and exciting challenges and opportunities for promotion and leadership. To encourage this growth and development, employers can opt for a multitude of strategies. Business leaders themselves, the members of Rolling Stone Culture Council each shared the way in which they and their department managers inspire their employees to pursue continued growth and learning throughout their careers.

How These Entrepreneurs Use Technology to Enhance Their Everyday Business Practices

expert panel

The latest tech isn’t just for your average consumer. In the modern world, it's not just consumers who use wearables, apps or software to better their lives. Entrepreneurs and business leaders are also able to leverage new technology to enhance their business practices and ultimately improve their everyday work. Whether it’s an easy-to-use software program or app, or a culture-wide adoption of technology to meet a growing need, tech solutions have the capability to change the way a business (and its people) function in a meaningful way. Below, a panel of Rolling Stone Culture Council members each share one way they use technology to better their businesses.

15 Culture Leaders Share Their Tips for Developing a Great Business Concept

expert panel

Coming up with an idea can be challenging, but following the right steps can get you there faster. For many people, the hardest part of starting a business is coming up with a concept. No matter how many ideas you might have on the back burner, choosing the right one to execute can feel intimidating. This is especially true in the culture space, where the stakes are high and audiences are always looking for "the next big thing." Below, 15 Rolling Stone Culture Council members shared some important tips to help you come up with a business idea you think will have a big cultural impact. Read on to get their recommendations and learn how to implement them for yourself.

Company details

Surreal Brewing Company

Company bio

Surreal Brewing is a pioneer in the non-alcoholic beer industry bringing health forward, internationally awarded first to market styles. After completing a year and a half of treatment for breast cancer, husband and wife team, Donna and Tammer, wanted to celebrate with a craft beer. Being non-drinkers there was nothing on the market worthy of such a celebration. They decided to innovate in a space that had been stagnant for 3 decades by brewing the world's first non-alcoholic Red IPA in 2018 with only 33 calories, zero grams of sugar, 5 grams of carbs and it's also gluten reduced. Health and taste are the most important thing at Surreal. We Dare to Be Different by pushing the boundaries in the NA industry. Other first to market styles include 17 Mile Porter (50 Cals), Juicy Mavs Hazy IPA (25 Cals), Natural Bridges Kolsch Style (17 Cals), Creatives West Coast Style IPA with ancient Kveik yeast (44 Cals) and a dessert line Pastry Porter (72 Cals) and Milkshake IPA (65 Cals). Multiple times winner of the Worlds Best Beer Awards, U.S. Open Beer Challenge and the International Beer Championship, Surreal Brewing has won 13 awards with their ultra low calorie beer. Our mission is inclusivity. In the U.S. alone there are many millions of people that cannot drink alcohol for one reason or another (e.g. health reasons, due to certain medications, beliefs, fitness, pregnancy, etc.) and a hundred million more that enjoy that craft beer taste that pairs so well with taco Tuesday's at work. With that, we became inspired to extend the craft beer movement to people who crave an adult tasting non-alcoholic beverage with an anytime and anyplace beer!

Industry

Food & Beverage

Company size

2 - 10

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