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Eileen Valois

President & CEOGo West Creative

Nashville, TN

Member Since March 2023

Skills

Thought Leadership
Business Strategy
P&L Management

About

Executive leader of creative, marketing, entertainment strategy, talent sourcing, operations, production and technical teams. Areas of expertise include production, event & entertainment technologies, venue management, experiential activations for sponsorship and brands, fan and audience engagement, public & media relations, strategic partnership negotiations and development. Hold board-level positions across multiple organizations, co-founder of the Live Events Coalition, and several task force groups serving the needs of the hospitality and event industry. Co-Founder and Executive in Charge of Live Events Lift Up Festival (LEVL UP Fest). Co-Author to Best Practices in Event Safety & Security with NCS4, HHS & MPI. Member of the Country Music Association Industry Alliance. Keynote & Session Speaker both within and outside of the hospitality and events industry in the areas of leadership, culture, growth strategies, and the business of events in sports, entertainment & hospitality.

Published content

Nine Areas of Focus for Improved Customer Service Training

expert panel

Proper training can ensure reps are prepared to handle any problem that comes their way. Because they have direct interactions with customers on a daily basis, a company’s customer service team plays a large role in that organization’s success. Quality customer service will not only impress new customers but will also be a key motivator in their decision to stick around for the long term. This means that training customer service reps on how to do their job efficiently and with quality and positivity in mind is an important task that leaders shouldn’t take lightly.  As business leaders themselves, the members of Rolling Stone Culture Council know what it takes to provide great customer service. Below, they each detail one area they believe more customer service teams should be trained on in order to be successful and the impact that has on a company’s bottom line.

11 Ways to Combat 'Quiet Quitting' and Better Engage Your Employees

expert panel

If your employees have checked out, you should first take a close look at your company culture. Many employees seek fulfillment in their careers, hoping to be seen and understood by their employers, and given a chance to show off their skills and grow within their companies. However, many employees don’t feel they’re receiving this kind of treatment. In fact, “quiet quitters,” or those who are simply doing the bare minimum it takes to get by in their jobs, could make up around half of the U.S. workforce—a response that signals widespread issues with employee recognition and engagement.  According to the business leaders of Rolling Stone Culture Council, the solution lies in treating your employees like the valuable team members they are, ensuring they have the opportunities and resources they need to succeed. To do so, they recommend following these 11 tips for reengaging employees and reigniting their passion for their careers.

10 Ways Small Businesses Can Become Valued Pillars of Their Communities

expert panel

Your local community can support you in more ways than one — as long as you support them too. Especially for small businesses, embracing your local community can be vital to your ongoing success. Your local community members not only make up the large portion of your customers — if not all of them — but they also can act as key support when times are tough and help  ensure a thriving local market of small businesses, entrepreneurs and community organizations.  But to fully immerse yourself into your community, you’ll need to ensure your efforts are thoughtful and well-planned-out. For guidance, the members of Rolling Stone Culture Council offer their tips for how any business can become a valued, trusted pillar of their surrounding community and why doing so is so important.

Company details

Go West Creative

Company bio

Go West Creative is widely regarded as an industry innovator, often being the first to the market in providing unique corporate communication solutions. Throughout its 36-year history, the key differentiator for Go West Creative has been the foresight and flexibility to meet the needs of its global brand partners. The foundation of Go West Creative's collaborative and passionate approach is the belief that virtually anything is possible. Specializing in bringing stories to life through Live and Virtual Events, Branded Content, Strategic Marketing, and a dynamic corporate storytelling platform known as Spoken Cinema®, Go West Creative has positioned itself to exceed client expectations across a variety of B2B & B2C marketing strategies. For more details and a comprehensive list of expanding Go West Creative capabilities, please contact the Director of Sales + Marketing, Jamie Bibler jamie@gwcg.com

Industry

Entertainment

Area of focus

Film and Media Production
Technical Design
Event Marketing Campaigns

Company size

11 - 50