Stories, Reels and TikToks can be great ways to connect with your audience and highlight your brand. In today’s highly digital world, individuals are constantly bombarded with distractions like texts, social media notifications and more. As a result, when consuming content online, most people prefer short-form videos on platforms like Instagram and TikTok that deliver quick, visually engaging messaging. If you've never explored short video content as a marketing strategy, there are a few important things to remember when developing your posts. Below, a panel of Rolling Stone Culture Council members shared tips for leaders looking to use short videos to make their businesses stand out. Here’s why these tactics are so useful and how you can leverage them for your brand.
Even if you're feeling video call burnout, there are ways to motivate yourself to connect in the digital world. With the pandemic still ongoing, it’s difficult to know when the world will return to “normal" and in-person networking can resume. Until then, many professionals will remain working — and connecting — fully remotely, which can lead to the dreaded burnout known as "Zoom fatigue." In this distant environment, finding the motivation to forge connections day after day can be a monumental task. To help, a panel of Rolling Stone Culture Council members shared a few networking strategies that have worked well for them when they’re not in the mood to connect.
Elicity Public Relations
A Nashville-based independent public relations agency established in September 2010. Elicity Public Relations was founded by music industry executive Elise Anderson, as a place of transparency and excellence where every artist and brand has an advocate. The firm's services include print and digital media, media package preparation, interview scheduling, media training, promotions, brand development, red carpet coordination, social networking, and more - all in an effort to cut through the noise and generate the best possible looks and buzz for their clients. Current roster includes Ben Rector, Easton Corbin, Music City Grand Prix, Songs for Sound, and more.