Skills
About
Elle Chan isn’t in the business of throwing parties—she’s in the business of creating moments people never forget. As co-founder and CEO of TRADEMARK, Elle has transformed corporate events into something closer to cultural experiences: part art installation, part rock show, part brand manifesto. Guided by the mantra “Reimagine Possible,” she’s built a creative playground where no idea is too wild and no detail too small. With a knack for pulling off the impossible and a philosophy that curiosity is king, she and her team bring the same energy you’d expect from a sold-out arena tour. Her mission? To prove that corporate doesn’t have to mean boring—and that with the courage to break boundaries, and the right crew, every “What if?” can become a headliner moment.
Elle Chan
Published content
expert panel
As audiences gravitate toward the familiar, brands must learn how to leverage legacy without sacrificing relevance or creative momentum. From reunion tours and remastered catalogs to retro aesthetics, nostalgia offers consumers comfort, continuity and shared memory, especially in moments of uncertainty. For brands and businesses, there's a big opportunity to capitalize on this cultural trend — but leaning too heavily on the past can feel stagnant or inauthentic if it isn’t paired with a forward-looking vision. The challenge is knowing how to celebrate what made a cultural moment matter in the first place while still contributing something new to the conversation. Below, Rolling Stone Culture Council members share how businesses can responsibly channel nostalgia by honoring legacy while evolving creatively and pushing culture forward.
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There was a time when the measure of a great event was loud applause, how bright the lights flashed or how many selfies got posted. Those metrics are evolving.
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Today’s audiences expect brands to show up for all people, and the events that nail this don’t just look good — they leave a mark.
expert panel
Whether you're pitching to investors or sharing an idea with your team, these tips can help you persuade your audience and achieve your goals. Persuasion is one of the most valuable skills in business, shaping outcomes in everything from investor pitches to client negotiations. Especially in creative and culture-driven industries, where ideas and storytelling carry extra weight, the ability to influence others often determines whether a vision gains traction or fades away. Taking the right approach to communication can directly influence how you connect and inspire confidence in your ideas. To help, the members of Rolling Stone Culture Council share their best strategies for persuading others and why these approaches are so effective.
Company details
TRADEMARK
Company bio
Trademark isn’t your typical event production agency—it’s a creative engine built to turn brands into living, breathing experiences. Co-founded by CEO and executive producer Elle Chan and president Jon Forst, Trademark takes the corporate out of corporate events and injects them with the energy of a music festival, the precision of a film set, and the soul of an art show. Their mantra says it all: “Anything is possible.” From high-concept activations to arena-sized productions, Trademark is where wild ideas and flawless execution collide. The team thrives on curiosity, thrives on culture, and thrives on pulling off the kinds of moments that feel impossible—until they’re not. Strategy, staging, content, logistics, hospitality—they handle every beat so brands can take center stage. For Trademark, it’s not just about managing events. It’s about creating experiences that people feel, remember, and talk about long after the lights go down.