Erin Roche

At Candy & Flowers, we build iconic cannabis brands, tell their stories, and connect them to the industry ecosystem. We believe that cannabis should be available to all adults, advocate strongly for the plant’s medicinal benefits, believe in choice and the need for social justice and policy reform, and act with diversity, inclusion and equality as a core principle. From positioning and messaging to design and naming to bringing your story to the audiences you serve. We are experts at building and executing successful brand marketing campaigns that include creative, content development, earned, social, paid, experiential and digital activations. We also tie measurement and analytics to each so our clients know when to celebrate. We have decades of public relations experience and help our clients meet their business goals by: - Creating compelling narratives that appeal to target audiences - Working with executives to ensure those stories are well told - Collaborating with media and influencers to bring them to life - Extending coverage across channels We help ensure our clients' social media is an integrated extension of your brand and that your look, feel, language, cadence, attitude all work for you and your audience. We create compelling social campaigns that breakthrough, engage with followers, partners, even competitors to create interest and measure everything so we know what works and what doesn’t. Content is also a core competence. We make beautiful things for our clients, embrace all mediums from words to gifs to pics to videos. And we deliver them to the right people through the right channels at the right time. We support our clients with both national and neighborhood initiatives that educate audiences. Candy & Flowers also works with clients on campaigns focused on legalization equity, diversity, prisoner re-entry and re-education and more.