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Erin Roche

CEO and Co-FounderCandy & Flowers

New York City Area

Member Since August 2021


Public Relations
Social Media
Media Relations


Erin is the CEO of Candy & Flowers, a strategic communications and marketing consulting firm with a mission to educate and influence audiences about the products, services and issues leading to the growth, normalization and future of the cannabis industry. Candy & Flowers is fast becoming the go-to brand marketing, PR and advocacy resource for businesses, organizations and municipalities in the market. The firm's goal is to serve consumer, investor and B2B audiences through informative content, engagement and experiences and help shape the future of cannabis culture. Client experience includes 1906, Garcia Hand Picked, Holistic Industries, K-Zen, Liberty Cannabis, Mad Lilly, S*SHOTs, Wellfounded and others. For over twenty years as a marketing and PR executive and consultant, Erin has led programs and campaigns to increase visibility and build and protect the reputation of brands across a variety of industry sectors. Both in-house and agency side, Erin has experience in brand and product marketing and PR, crisis communications and issues management, executive visibility and thought leadership, grassroots marketing, experiential, advocacy, social and digital strategy and content. Over the course of her career, Erin has worked with some of the world's largest brands including AT&T, GM, Johnson&Johnson, Microsoft, IBM, PayPal and Samsung, among others. She also has experience helping startups build their brand and reputation in emerging industries. Erin was named 40 Under 40 by PRWeek in 2015.

Published content

15 Effective Ways Business Leaders Can Inspire Employees to Constantly Learn and Grow

expert panel

Encouraging growth and development sets up the employee and the company for future success. In business, creativity sparks creativity, and the more employees are allowed to learn and grow in their positions, the more ideas and innovation they are able to bring to their company as a result. Continued learning, therefore, can be a powerful benefit to the company and employees within it, offering them new and exciting challenges and opportunities for promotion and leadership. To encourage this growth and development, employers can opt for a multitude of strategies. Business leaders themselves, the members of Rolling Stone Culture Council each shared the way in which they and their department managers inspire their employees to pursue continued growth and learning throughout their careers.

How to Run an Affiliate Marketing Program (and Have It Succeed)

expert panel

Letting others promote your business can often be the most effective form of marketing. Like a customer review or an influencer partnership, an affiliate marketing program relies on the willingness of others to promote your business. Without happy customers and a good reputation, it will be difficult to succeed. However, creating an affiliate program can be a relatively simple effort if approached the right way, and is often a lucrative endeavor for both you and your affiliates once properly established. To help get you started, the members of Rolling Stone Culture Council shared eight essential steps you and your business will need to take in order to run a successful affiliate marketing program and boost your profits.

Company details

Candy & Flowers

Company bio

At Candy & Flowers, we build iconic cannabis brands, tell their stories, and connect them to the industry ecosystem. We believe that cannabis should be available to all adults, advocate strongly for the plant’s medicinal benefits, believe in choice and the need for social justice and policy reform, and act with diversity, inclusion and equality as a core principle. From positioning and messaging to design and naming to bringing your story to the audiences you serve. We are experts at building and executing successful brand marketing campaigns that include creative, content development, earned, social, paid, experiential and digital activations. We also tie measurement and analytics to each so our clients know when to celebrate. We have decades of public relations experience and help our clients meet their business goals by: - Creating compelling narratives that appeal to target audiences - Working with executives to ensure those stories are well told - Collaborating with media and influencers to bring them to life - Extending coverage across channels We help ensure our clients' social media is an integrated extension of your brand and that your look, feel, language, cadence, attitude all work for you and your audience. We create compelling social campaigns that breakthrough, engage with followers, partners, even competitors to create interest and measure everything so we know what works and what doesn’t. Content is also a core competence. We make beautiful things for our clients, embrace all mediums from words to gifs to pics to videos. And we deliver them to the right people through the right channels at the right time. We support our clients with both national and neighborhood initiatives that educate audiences. Candy & Flowers also works with clients on campaigns focused on legalization equity, diversity, prisoner re-entry and re-education and more.



Area of focus

Cannabis PR
Cannabis Marketing
Brand Marketing

Company size

11 - 50

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Rolling Stone Culture Council is a vetted professional network of influential business leaders in the music, entertainment, media, food & beverage, fashion, sports, gaming and cannabis industries.