Member Since 2021
Evan Nison
NisonCo
New Jersey
Evan Nison has helped reform cannabis laws since 2008 and is the youngest member of the NORML National Board of Directors. He was included in Marijuana Venture’s 40 under 40 and High Time’s 100 Most Influential People in Cannabis. He also received a pen used to sign the New York medical marijuana law and New York 911 Good Samaritan Law, both of which he was heavily involved with in the early stages of development. In 2012, he founded NisonCo PR, one of the largest cannabis PR firms, which Business Insider called “the imminent PR agency in cannabis” in 2021. In 2018 NisonCo also launched an SEO agency, which has become a leader in cannabis SEO. With about 25 employees, the cannabis PR and SEO agency works with dozens of industry leaders in cannabis and other cutting-edge industries across the globe. They’ve represented viral celebrity brands, leading MSOs, NASDAQ and billion-dollar IPOs, national voter-registration drives, and some of the largest vaporizer and CBD brands in the country. The Observer listed NisonCo at the top of their Cannabis PR Power List in 2019. Evan has also been featured in major news outlets, including Good Morning America, the NY Times, CNN, Politico, USA Today, NBC New York, Bloomberg TV, Forbes, and has been profiled in The Cannabist, Civilized, Ithaca Times, Home News Tribune, The Marijuana Times, and the Sun Times.
SKILLS
- Public Relations
- Search Engine Optimization (SEO)
- Digital Marketing
RECENT CONTENT
March 9th, 2023
11 Effective Ways to Break Down Work Silos and Encourage Collaboration
Silos can often hamper collaboration, but with the right strategies, you can start working together more effectively.
March 7th, 2023
10 Practical Ways to Experiment With New Ideas and Minimize Risk
At a time when most businesses are in "survival mode," it can pay to be the one that's taking risks and innovating.
March 2nd, 2023
Five Lessons Drug Reformers Can Take Away From The Evolution Of Sex Policy
Until successfully enacting legislative change, we are all responsible for embracing a mentality of harm reduction rather than abstinence or blame.
February 23rd, 2023
15 Steps for Weaving Your Brand’s Mission Throughout Your Business Structure
It's not enough to simply define your brand mission — you have to live it every day.
February 16th, 2023
12 Ways to Show Your Commitment to DEI Beyond Your Hiring Practices
A true commitment to DEI requires more than hiring a diverse group of workers.
February 9th, 2023
11 Ways to Turn Your Customers Into Brand Loyalists
You can't necessarily buy brand loyalty, but you can earn it with the right customer experience and engagement tactics.
January 4th, 2023
12 Actionable Ways to Improve Your Business Storytelling Skills
When applied to business, storytelling can serve as an incredible tool for marketing, pitching, developing thought leadership and more.
December 1st, 2022
Nine Holiday Promotions and Initiatives That Can Help Your Business Stand Out
There's a lot of commercial "noise" during the busy holiday season, but these strategies can help your business stand out.
November 29th, 2022
How to Effectively Keep Up With Industry News (and Tune Out the Noise)
In a world of abundant information, it's imperative to learn how to "filter" media and distill it down to what's necessary for your job.
November 16th, 2022
Need to Educate Your Customers? 12 Approaches That Work
Customer education must be approached with the right tone and content to be effective.
October 28th, 2022
How to Keep Business Costs Low Amid Inflation
Despite rising costs, there are some simple, clever strategies that can save your business money in the long run.
October 25th, 2022
10 Tried-and-True Tactics That Can Help Boost Your Online Sales
As the amount of e-commerce channels and online competitors increase, businesses must choose the right tactics to stand out.
October 11th, 2022
11 Leaders Share Their Secrets to Retaining Top Talent as Workers Continue to Resign
The key to modern employee retention really isn’t a secret at all.
September 29th, 2022
Eight Effective Strategies to Diversify Your Job Applicant Pool
A diverse workforce doesn't happen accidentally — you need the right recruiting strategies to bring different types of candidates in the door.
September 21st, 2022
How to Push Past the Fear of Failure When You Launch Your Business
Many entrepreneurs are afraid of failing when they first start out, but it's possible to push past that fear and find success.
September 12th, 2022
11 Key Tips for a Successful Affiliate Marketing Program
If you're looking into affiliate marketing programs, make sure you understand these essential steps to success.
September 8th, 2022
10 Ways to Make Your Next Event the Talk of the Town
Despite a high volume of competing events, there are ways to ensure your gathering leaves a lasting impression on attendees.
August 9th, 2022
Seven Business Leaders Predict the Future of the Creator Economy
Content creators have high earning potential in today's market, but they'll need to keep up with new trends as the industry evolves.
August 4th, 2022
Eight Customer Satisfaction Lessons Every Business Leader Should Follow
Increasing customer happiness means you’ll gain increased loyalty and sales as a result.
July 22nd, 2022
13 Business Leaders Share Their Top Traits for 'Modern Leaders' in Today's Professional Climate
The definition of what a leader should be has evolved over the years.
July 13th, 2022
12 Areas of Marketing to Prioritize When Working on a Budget
Even if you're short on cash, these 12 things will significantly boost your marketing efforts.
July 6th, 2022
10 Questions to Ask Yourself to Determine if You're Making the Right Business Decision
Sometimes just one question can let you know you’re on the right track.
June 3rd, 2022
Nine Steps to Take if You've Lost Passion for Your Business
To rediscover your passion, you might first need to rediscover yourself.
May 31st, 2022
Eight Signs Your Marketing Is Coming Off as Inauthentic to Customers
If customers don’t think you’re genuine, they’ll take their business elsewhere.
May 27th, 2022
Seven Ways Technology Is Impacting The Culture Space (and How Leaders Are Responding)
Tech's impact now will likely change how businesses move forward in the future.
May 25th, 2022
Seven Ideal Locations to Build Your Culture-Based Business
Starting off in these locations can give businesses a better chance at success.
May 20th, 2022
11 Recommendations for Streamlining Your Hiring Process
Speed is key in today’s job market.
April 6th, 2022
10 Ways to Make 'Talent Mobility' Work for Your Company
Ensuring your employees are fulfilled in their work pays off in more ways than one.
March 11th, 2022
How Big Tech Fails Local Cannabis Businesses
Local cannabis businesses can seek out ethical tech partnerships and work in tandem to create regional, self-sustaining economic models.
February 23rd, 2022
Eight Ways the Metaverse Could Affect Business in the Future
These entrepreneurs predict we’ll see big changes in this virtual-first world.
February 16th, 2022
Taking a Business Risk? Nine Signs You're About to Make a Big Mistake
Take the time to evaluate the situation before you jump ahead.
January 26th, 2022
Eight Ways These Entrepreneurs Are Bringing People Together During the Pandemic
All it takes is the right idea to build positive connections.
January 25th, 2022
Why I Believe Cannabis Exceptionalism Hurts the Drug Reform Movement
Cannabis exceptionalism is incorrect and inherently contradictory.
January 4th, 2022
12 Strategies Businesses Can Use to Show Appreciation for Their Customers
A little gratitude can go a long way in business.
December 16th, 2021
11 Cultural Developments These Entrepreneurs Are Excited to See Realized in 2022
The new year has the potential to spark major innovation across various industries.
December 8th, 2021
Aiming for Explosive Business Growth? 11 Points You Should Be Concerned About
Sometimes scaling quickly isn't the best path forward.
October 14th, 2021
3 Reasons to Pay Attention to SEO Marketing for Your Brand
Investing time into SEO strategies — no matter how basic or advanced — gives a web presence to your brand that is within your control.
October 13th, 2021
Company With a Cause? Nine Ways to Ensure Your Customers Trust You
When dealing with cause marketing, it’s important to promote honesty and legitimacy.
COMPANY INFO
NisonCo
Public relations is about more than just generating media coverage. It is about generating the right kinds of media coverage in the right places. NisonCo works with cannabis industry leaders to develop a customized approach to public relations that will focus on generating media coverage in the outlets that reach the audiences they need to reach. With a proprietary database of over 10,000 reporters working for everything from local newspapers to national TV, NisonCo helps cannabis industry leaders find the right outlets and reporters that align with their strategic goals and objectives. Through strategic public relations and access to an unmatched network, NisonCo helps position cannabis industry players as experts and thought leader. NisonCo also helps to identify and to secure speaking engagements at premier conferences and industry events and provide assistance in applying for awards.
AREA OF FOCUS
- Advocacy
- Public Relations
- Media
INDUSTRY
Cannabis