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Evan Nison

Founder and PresidentNisonCo

Sayreville, NJ

Member Since July 2021

Skills

Public Relations
Search Engine Optimization (SEO)
Digital Marketing

About

Evan Nison has helped reform cannabis laws since 2008 and is the youngest member of the NORML National Board of Directors. He was included in Marijuana Venture’s 40 under 40 and High Time’s 100 Most Influential People in Cannabis. He also received a pen used to sign the New York medical marijuana law and New York 911 Good Samaritan Law, both of which he was heavily involved with in the early stages of development. In 2012, he founded NisonCo PR, one of the largest cannabis PR firms, which Business Insider called “the imminent PR agency in cannabis” in 2021. In 2018 NisonCo also launched an SEO agency, which has become a leader in cannabis SEO. With about 25 employees, the cannabis PR and SEO agency works with dozens of industry leaders in cannabis and other cutting-edge industries across the globe. They’ve represented viral celebrity brands, leading MSOs, NASDAQ and billion-dollar IPOs, national voter-registration drives, and some of the largest vaporizer and CBD brands in the country. The Observer listed NisonCo at the top of their Cannabis PR Power List in 2019. Evan has also been featured in major news outlets, including Good Morning America, the NY Times, CNN, Politico, USA Today, NBC New York, Bloomberg TV, Forbes, and has been profiled in The Cannabist, Civilized, Ithaca Times, Home News Tribune, The Marijuana Times, and the Sun Times.

Published content

Building a Website? Nine Considerations Business Owners Should Make

expert panel

Prioritizing your website is prioritizing the happiness of your customers. A website is, more or less, the “face” of any business. It’s where your customers can learn more about your brand and products, where they can peruse your offerings and, if you’re an online-only brand, it’s the only opportunity they have to make a purchase. Because of this, business leaders who don’t put a high priority on both the beauty and functionality of their websites are at a distinct disadvantage among their competition, and potential customers may not stick around long with a poor user experience. To ensure your business website meets and exceeds customer expectations, you’ll need to consider the following nine factors, as suggested by the business leaders of Rolling Stone Culture Council. Here, they go in depth on the reasoning behind these considerations and why prioritizing them will have a positive impact on your visitors.

Entrepreneurs: 12 Tips for Juggling Multiple Businesses at Once

expert panel

You can tackle more than you think — as long as you plan properly. After finding success in one business, entrepreneurs will often dip their toes in one or more other businesses, either as the founder, a board member or in another leadership capacity. While this can be very rewarding to do, it can also be the cause of a lot of stress if not managed properly. Overlapping schedules, a bursting to-do list and not nearly enough time for everything that needs to get done can quickly turn a rewarding endeavor into an overwhelming one. So how do serial entrepreneurs do it? According to the business leaders of Rolling Stone Culture Council, the secret lies in the following 12 tips. Here, they expand on each one, offering up their best advice for any aspiring entrepreneur on how to juggle multiple businesses and responsibilities at the same time.

13 Steps to Owning Your Niche and Standing Out From the Competition

expert panel

Start with developing confidence in your business and what you have to offer. To be “the best in the business,” a business leader must first get intentional about owning their niche. This means finding ways to stand out from the competition, nailing down a distinct point of view and committing to learning and growing as a leader and as a business. While ignoring these steps, and others, may not mean a business will fail, it is likely that, as a result, the business will never rise to the top. Here, 13 members of Rolling Stone Culture Council elaborate further on the key steps business leaders will need to take if they really want to own their niche and why these particular strategies will ensure business success for a long time to come.

Nine Ways to Ensure Your Brand Is Resonating With Your Customers

expert panel

To appeal to your customers, you have to speak their language. Nothing is more powerful in communicating your brand’s purpose, mission and vision than your brand’s voice. What you say and how you say it is paramount to how people view your brand and choose whether or not they would like to become a customer. This means if your brand’s voice and messaging aren’t resonating with your audience, you may not be bringing in the amount of sales you need to sustainably grow your business. To ensure you’re not missing the mark, consider the following advice from the business leaders of Rolling Stone Culture Council. Here, they offer their top tips for sharpening your brand’s voice and communicating with customers in a way that they will identify with and appreciate.

Eight Tips for Pulling Your Team Out of a Post-Holiday Winter Slump

expert panel

Help your team beat their winter blues by taking these important steps. Once the celebrations of the holiday season are over, it can be easy to fall into a slump upon your return to work. The merrymaking is over, and the cold, gloomy feel of winter sets in — not the best recipe for a motivated staff. And while the winter blues can hit anyone — even leaders — getting their teams reenergized and ready to tackle the year ahead is essential for leaders looking to hit their business goals and encourage a happy, healthy culture. However, boosting employee morale is about more than just throwing pizza parties. According to the business leaders of Rolling Stone Culture Council, taking the following eight steps can ensure you not only help employees find their motivation in the short term, but help cultivate positivity and an overall better work environment that will last throughout the year.

Eight Tips for Building Positive Relationships With Freelancers

expert panel

Leveraging contractors can be a great move for your business if you set them up for success. Whether they're writing content for your website or editing your social media videos, freelancers and contractors can be a major help to growing businesses. However, like any part- or full-time employee, they need to be set up for success in order to help your business achieve its goals. Whether through detailed communication or resources and support, treating freelancers like you would any permanent staff member ensures they’re able to do their best work. For further guidance, consider the following advice from the business leaders of Rolling Stone Culture Council. Below, they share useful tips for building positive working relationships with your freelancers and explain why doing so is so key to the success of your company.

Company details

NisonCo

Company bio

Public relations is about more than just generating media coverage. It is about generating the right kinds of media coverage in the right places. NisonCo works with cannabis industry leaders to develop a customized approach to public relations that will focus on generating media coverage in the outlets that reach the audiences they need to reach. With a proprietary database of over 10,000 reporters working for everything from local newspapers to national TV, NisonCo helps cannabis industry leaders find the right outlets and reporters that align with their strategic goals and objectives. Through strategic public relations and access to an unmatched network, NisonCo helps position cannabis industry players as experts and thought leader. NisonCo also helps to identify and to secure speaking engagements at premier conferences and industry events and provide assistance in applying for awards.

Industry

Cannabis

Area of focus

Advocacy
Public Relations
Media

Company size

11 - 50