Evan Nison

Member Since 2021

Evan Nison

Founder and President

NisonCo

New Jersey

Evan Nison has helped reform cannabis laws since 2008 and is the youngest member of the NORML National Board of Directors. He was included in Marijuana Venture’s 40 under 40 and High Time’s 100 Most Influential People in Cannabis. He also received a pen used to sign the New York medical marijuana law and New York 911 Good Samaritan Law, both of which he was heavily involved with in the early stages of development. In 2012, he founded NisonCo PR, one of the largest cannabis PR firms, which Business Insider called “the imminent PR agency in cannabis” in 2021. In 2018 NisonCo also launched an SEO agency, which has become a leader in cannabis SEO. With about 25 employees, the cannabis PR and SEO agency works with dozens of industry leaders in cannabis and other cutting-edge industries across the globe. They’ve represented viral celebrity brands, leading MSOs, NASDAQ and billion-dollar IPOs, national voter-registration drives, and some of the largest vaporizer and CBD brands in the country. The Observer listed NisonCo at the top of their Cannabis PR Power List in 2019. Evan has also been featured in major news outlets, including Good Morning America, the NY Times, CNN, Politico, USA Today, NBC New York, Bloomberg TV, Forbes, and has been profiled in The Cannabist, Civilized, Ithaca Times, Home News Tribune, The Marijuana Times, and the Sun Times.


SKILLS

  • Public Relations
  • Search Engine Optimization (SEO)
  • Digital Marketing

RECENT CONTENT

November 29th, 2022

How to Effectively Keep Up With Industry News (and Tune Out the Noise)

In a world of abundant information, it's imperative to learn how to "filter" media and distill it down to what's necessary for your job.

November 16th, 2022

Need to Educate Your Customers? 12 Approaches That Work

Customer education must be approached with the right tone and content to be effective.

October 28th, 2022

How to Keep Business Costs Low Amid Inflation

Despite rising costs, there are some simple, clever strategies that can save your business money in the long run.

October 25th, 2022

10 Tried-and-True Tactics That Can Help Boost Your Online Sales

As the amount of e-commerce channels and online competitors increase, businesses must choose the right tactics to stand out.


COMPANY INFO

NisonCo

Public relations is about more than just generating media coverage. It is about generating the right kinds of media coverage in the right places. NisonCo works with cannabis industry leaders to develop a customized approach to public relations that will focus on generating media coverage in the outlets that reach the audiences they need to reach. With a proprietary database of over 10,000 reporters working for everything from local newspapers to national TV, NisonCo helps cannabis industry leaders find the right outlets and reporters that align with their strategic goals and objectives. Through strategic public relations and access to an unmatched network, NisonCo helps position cannabis industry players as experts and thought leader. NisonCo also helps to identify and to secure speaking engagements at premier conferences and industry events and provide assistance in applying for awards.


AREA OF FOCUS

  • Advocacy
  • Public Relations
  • Media

INDUSTRY

Cannabis