Member Since 2021
Evan Nison has helped reform cannabis laws since 2008 and is the youngest member of the NORML National Board of Directors. He was included in Marijuana Venture’s 40 under 40 and High Time’s 100 Most Influential People in Cannabis. He also received a pen used to sign the New York medical marijuana law and New York 911 Good Samaritan Law, both of which he was heavily involved with in the early stages of development. In 2012, he founded NisonCo PR, one of the largest cannabis PR firms, which Business Insider called “the imminent PR agency in cannabis” in 2021. In 2018 NisonCo also launched an SEO agency, which has become a leader in cannabis SEO. With about 25 employees, the cannabis PR and SEO agency works with dozens of industry leaders in cannabis and other cutting-edge industries across the globe. They’ve represented viral celebrity brands, leading MSOs, NASDAQ and billion-dollar IPOs, national voter-registration drives, and some of the largest vaporizer and CBD brands in the country. The Observer listed NisonCo at the top of their Cannabis PR Power List in 2019. Evan has also been featured in major news outlets, including Good Morning America, the NY Times, CNN, Politico, USA Today, NBC New York, Bloomberg TV, Forbes, and has been profiled in The Cannabist, Civilized, Ithaca Times, Home News Tribune, The Marijuana Times, and the Sun Times.
Silos can often hamper collaboration, but with the right strategies, you can start working together more effectively.
At a time when most businesses are in "survival mode," it can pay to be the one that's taking risks and innovating.
Until successfully enacting legislative change, we are all responsible for embracing a mentality of harm reduction rather than abstinence or blame.
It's not enough to simply define your brand mission — you have to live it every day.
A true commitment to DEI requires more than hiring a diverse group of workers.
You can't necessarily buy brand loyalty, but you can earn it with the right customer experience and engagement tactics.
When applied to business, storytelling can serve as an incredible tool for marketing, pitching, developing thought leadership and more.
There's a lot of commercial "noise" during the busy holiday season, but these strategies can help your business stand out.
In a world of abundant information, it's imperative to learn how to "filter" media and distill it down to what's necessary for your job.
Customer education must be approached with the right tone and content to be effective.
Despite rising costs, there are some simple, clever strategies that can save your business money in the long run.
As the amount of e-commerce channels and online competitors increase, businesses must choose the right tactics to stand out.
The key to modern employee retention really isn’t a secret at all.
A diverse workforce doesn't happen accidentally — you need the right recruiting strategies to bring different types of candidates in the door.
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If you're looking into affiliate marketing programs, make sure you understand these essential steps to success.
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Sometimes just one question can let you know you’re on the right track.
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If customers don’t think you’re genuine, they’ll take their business elsewhere.
Tech's impact now will likely change how businesses move forward in the future.
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Speed is key in today’s job market.
Ensuring your employees are fulfilled in their work pays off in more ways than one.
Local cannabis businesses can seek out ethical tech partnerships and work in tandem to create regional, self-sustaining economic models.
These entrepreneurs predict we’ll see big changes in this virtual-first world.
Take the time to evaluate the situation before you jump ahead.
All it takes is the right idea to build positive connections.
Cannabis exceptionalism is incorrect and inherently contradictory.
A little gratitude can go a long way in business.
The new year has the potential to spark major innovation across various industries.
Sometimes scaling quickly isn't the best path forward.
Investing time into SEO strategies — no matter how basic or advanced — gives a web presence to your brand that is within your control.
When dealing with cause marketing, it’s important to promote honesty and legitimacy.
Public relations is about more than just generating media coverage. It is about generating the right kinds of media coverage in the right places. NisonCo works with cannabis industry leaders to develop a customized approach to public relations that will focus on generating media coverage in the outlets that reach the audiences they need to reach. With a proprietary database of over 10,000 reporters working for everything from local newspapers to national TV, NisonCo helps cannabis industry leaders find the right outlets and reporters that align with their strategic goals and objectives. Through strategic public relations and access to an unmatched network, NisonCo helps position cannabis industry players as experts and thought leader. NisonCo also helps to identify and to secure speaking engagements at premier conferences and industry events and provide assistance in applying for awards.