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Evan Nison

Founder and PresidentNisonCo

Sayreville, NJ

Member Since July 2021

Skills

Public Relations
Search Engine Optimization (SEO)
Digital Marketing

About

Evan Nison has helped reform cannabis laws since 2008 and is the youngest member of the NORML National Board of Directors. He was included in Marijuana Venture’s 40 under 40 and High Time’s 100 Most Influential People in Cannabis. He also received a pen used to sign the New York medical marijuana law and New York 911 Good Samaritan Law, both of which he was heavily involved with in the early stages of development. In 2012, he founded NisonCo PR, one of the largest cannabis PR firms, which Business Insider called “the imminent PR agency in cannabis” in 2021. In 2018 NisonCo also launched an SEO agency, which has become a leader in cannabis SEO. With about 25 employees, the cannabis PR and SEO agency works with dozens of industry leaders in cannabis and other cutting-edge industries across the globe. They’ve represented viral celebrity brands, leading MSOs, NASDAQ and billion-dollar IPOs, national voter-registration drives, and some of the largest vaporizer and CBD brands in the country. The Observer listed NisonCo at the top of their Cannabis PR Power List in 2019. Evan has also been featured in major news outlets, including Good Morning America, the NY Times, CNN, Politico, USA Today, NBC New York, Bloomberg TV, Forbes, and has been profiled in The Cannabist, Civilized, Ithaca Times, Home News Tribune, The Marijuana Times, and the Sun Times.

Published content

Seven Expert Tips for Managing Your Hybrid or Remote Team Well

expert panel

When you're managing a distributed team, a little intention goes a long way. Both remote and hybrid work environments have proven to be smart solutions for those companies looking to give their employees greater freedom and control over their work-life balance. However, this doesn’t mean they don’t come with their own set of cons. Relationship-building and peer-to-peer connections, while certainly possible, can be more challenging for remote and hybrid teams who aren’t physically in the same place at once. This can leave some employees feeling isolated if there is no plan to address it. Thankfully, managers can utilize plenty of strategies, tips and tricks to keep their teams connected and communicating well. With the recent surge in popularity for remote and hybrid workspaces, the business leaders of Rolling Stone Culture Council have become well-acquainted with these strategies. Below, they discuss their top tips for those struggling to manage their teams in a hybrid or remote workplace and share how to connect with and manage employees well in these types of environments.

10 Ways to Keep Employees Invested in Your Company Long Term

expert panel

Learn what it takes to turn your workplace into an environment where employees want to grow their careers. As new generations enter the workforce, a shift in employee expectations has challenged traditional approaches to retention. Offering competitive salaries is no longer enough — today’s employees want more from their workplace experience. This changing environment has made long-term employee retention feel increasingly difficult for many businesses.  To help, Rolling Stone Culture Council members share what it takes to build a workplace where people want to stay and grow. Follow their recommendations to make your workplace a destination employees won’t want to leave.

11 Common Mistakes to Avoid in Online Brand Management

expert panel

Navigate around these common branding pitfalls to strengthen your reputation and boost audience engagement. For today's businesses, managing a strong online presence is just as important as delivering quality products or services. However, boosting your company’s brand can be difficult in a saturated online space, and there's no shortage of potential pitfalls that can undermine your reputation. Below, Rolling Stone Culture Council members explore common mistakes businesses make when promoting themselves online. Their insights can help you avoid these missteps, increase audience engagement and strengthen your brand’s overall marketability.

11 Effective Messages to Reassure Employees About AI and Job Security

expert panel

If your employees feel uncertain about how AI will impact their roles, here's how to frame communications to alleviate their concerns. In the last few years, AI has taken off in unexpected ways that have changed the way today's workforce operates. As a result, the fear of automation replacing tasks or entire jobs has become common among employees.  However, automation doesn't remove the need for the human touch — and, in fact, can be used to support employees in their day-to-day workflows. Below, Rolling Stone Culture Council members share reassuring messages that can help calm employees navigating these changes. With the right communications, employees can view AI not as a threat but as a tool to advance their careers and embrace new possibilities.

Lost Touch With a Professional Contact? 10 Ways to Rekindle Your Connection

expert panel

Just because you've fallen out of contact doesn't mean you can't reach out and pick up where you left off. Reconnecting with someone in your professional network after time apart can feel a bit awkward, but it’s also a valuable opportunity. Rekindling these relationships can open doors to new opportunities, collaborations and insights while strengthening your professional connection for the future. According to members of Rolling Stone Culture Council, reaching out in a thoughtful, genuine way can help you meaningfully rebuild those connections. If you’re looking to reestablish relationships within your network, these expert strategies can guide you toward doing so with authenticity and impact.

14 Key Steps for Entrepreneurs and Leaders to Build Influence

expert panel

Become a recognized expert in your field with these effective thought leadership strategies. As an entrepreneur or business leader, building influence in your chosen niche can cement your status as a credible industry thought leader. Being influential requires strategic actions that establish your expertise and encourage relationships with key players in your field. To help you do this, Rolling Stone Culture Council members share their top recommended strategies for elevating your influence within your industry. These strategies can make all the difference when you are trying to establish your reputation as a sought-after and respected expert.

Company details

NisonCo

Company bio

Public relations is about more than just generating media coverage. It is about generating the right kinds of media coverage in the right places. NisonCo works with cannabis industry leaders to develop a customized approach to public relations that will focus on generating media coverage in the outlets that reach the audiences they need to reach. With a proprietary database of over 10,000 reporters working for everything from local newspapers to national TV, NisonCo helps cannabis industry leaders find the right outlets and reporters that align with their strategic goals and objectives. Through strategic public relations and access to an unmatched network, NisonCo helps position cannabis industry players as experts and thought leader. NisonCo also helps to identify and to secure speaking engagements at premier conferences and industry events and provide assistance in applying for awards.

Industry

Cannabis

Area of focus

Advocacy
Public Relations
Media

Company size

11 - 50