Member Since May 2023
Evan Rubinson is a highly experienced Chief Executive Officer in the musical instruments and accessories industry. Driven by a lifetime of immersion in music, at twenty-five years old, Evan found success serving as the President and Chief Executive Officer of multiple, internationally famous music brands including Dean Guitars, Luna Guitars and ddrum Percussion, eventually becoming a co-owner of these three, famous brands. After stepping down from day-to-day management of the Dean Guitars, Luna Guitars and ddrum Percussion brands, Evan founded his own musical instruments and musical accessories conglomerate, ERA Music Brands. As a founder, brand-builder and Chief Executive Officer, Evan’s daily responsibilities span the spectrum from the most innocuous, hands-on aspects of a company, to the most complex, high-level, strategic issues. In addition to Evan’s music industry tenure, he holds a B.A. from Duke University, maintaining an initial career focus on the world of finance and investment, ultimately culminating in the inception of his healthcare-centric hedge fund, Koroit Capital. Evan continues to pursue his passions as an active real estate and biotechnology investor, serving as the Chief Executive Officer and Chief Investment Officer of the Koroit Capital Fund, as well as owning and managing multiple commercial real estate interests in the Southeast region of the United States. Evan serves as a member of The National Association of Music Merchants (NAMM), a member of the board for the Duke University Alumni Admissions Advisory Committee (AAAC) and a member of the advisory board for the USF Muma College of Business Digital Marketing Program. His other philanthropic endeavors include the Tampa Bay Humane Society, Southeastern Guide Dogs, Wounded Warriors, and SGT Shredder: Rocking to Heal Vets. Evan is also a proud alumnus donor to Duke University and Tampa Jesuit High School.
The key to making your business stand out lies in how well you know your viewers. Whether you’re creating a video ad or an educational "how-to" video for your business, there are just some creative tactics that seem to lend themselves well to the video format. Taking advantage of these tactics is critical in an age where getting someone to stop scrolling through their social media feed is key to getting your business noticed. So what can you do to stop the scroll? Here, 12 business leaders from Rolling Stone Culture Council discuss their best tips for creating something that will make viewers stop scrolling, engage with your video and, ultimately, become a patron of your brand.
Standing out isn’t just about having the best idea. In a world saturated by millions of businesses all claiming to have the perfect solution to whatever problem consumers have, trying to find ways to make your own business rise above the noise can seem like an impossible endeavor. However, even businesses with fierce competition can find ways of standing out — with the right strategy, of course. To truly get your business noticed and to amass a large following of devoted customers, you’ll need to think thoughtfully about your customers, their needs and what your business can provide that no other business can. To help get you started, nine business leaders from Rolling Stone Culture Council share their insights on differentiating your company from the competition and recommend a few steps you should remember to take to help ensure your success.
Consider these pivotal factors when partnering up for a campaign. Partnering with the right creative agency can be the difference between a lackluster campaign and a resounding success. As businesses seek to captivate audiences in more innovative ways, the selection of a suitable agency becomes a critical decision. But how does one discern the ideal match amid a sea of options? Here, Rolling Stone Culture Council members explain the crucial factors that demand your attention when evaluating potential creative agency partners. From a track record of creativity and adaptability to a shared understanding of the brand's vision, navigating these considerations can pave the way for fruitful and inspiring collaborations.
Aug 17, 2023
Unleash the power of simple SEO tactics. A strong online presence is paramount for small businesses seeking to thrive and stay competitive. While navigating the intricacies of search engine optimization (SEO) might seem daunting, implementing some simple yet highly effective tactics can significantly improve a small business's website visibility and search ranking. Here, Rolling Stone Culture Council members explore a handful of easy actions small businesses can take to enhance their website's SEO and attract more organic traffic. By understanding the importance of these strategies and how they positively impact search engine algorithms, small-business owners can strategically position themselves for success in the virtual realm.
Unravel the mystery behind plummeting sales. Experiencing a sudden and significant drop in sales can be a distressing ordeal for any business owner. When faced with this challenging situation, it is crucial to act swiftly and decisively to diagnose the root causes and implement effective solutions. By understanding the reasons behind the decline in sales, businesses can make informed decisions and deploy targeted measures to reinvigorate growth and reclaim their competitive edge. Below, 10 Rolling Stone Culture Council members explore essential steps to troubleshoot sales slumps, enabling businesses to identify underlying issues and devise strategies to reverse any downward trends.
Leadership can be stressful, but these simple practices can help business leaders better manage their mental health. Leading a company can be an exhilarating and fulfilling experience, but it also comes with its fair share of challenges and pressures. When you’re a business leader, maintaining good mental health is crucial for both personal well-being and effective decision-making. To that end, 17 Rolling Stone Culture Council members explore some proven strategies business leaders can employ to manage their mental health amid the challenging demands of their roles. From regular exercise to setting boundaries to seeking support and fostering a positive work culture, these strategies can encourage a healthier and more resilient approach to leadership.
ERA Music, Dean Guitars, Luna Guitars, ddrum Percussion
DEAN GUITARS is committed to producing the finest guitars in the world. Dean electric guitars, acoustic guitars, basses and other musical instruments are built following the highest standards in the industry. From beginners to the most influential artists in the world, our instruments are the #1 choice for guitarists around the globe. From beginner guitars, high-quality affordable import guitars, as well as the best USA built guitars in the biz. Dean Guitars makes a GUITAR THAT IS FOR YOU. Dean Guitars is not just a brand, it’s a music lifestyle. Based in Tampa, FL. the Dean USA Custom Factory is one of the best in the business. Our employees are passionate, working musicians and we are proud to be independently owned and operated. Dean Guitars’ mission is to continue making “The World’s Finest Guitars” and being the most accessible, coolest guitar company in the world to work with. Dean Guitars rock like none other!!