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Gen Cleary

CEOSound Connective

Las Vegas, NV

Member Since July 2023


With more than 25 years in the entertainment industry as a lead creative mind, producer and director, Gen Cleary has been known as a pioneer who helped shape the Nightlife industry to become a 1.3B$ success story on the US West Coast and was named in the top 16 most influential women in Las Vegas by Vegas Magazine. Working closely with brands and super star artists such as Calvin Harris, David Guetta, Tiesto, Martin Garrix, Kaskade, Paul Oakenfold and so many more, she was part of the Dance Music movement that took the world by storm, by being one of the top creative mind to shape and direct through live performances, wild and original acts and costuming, sensorial design and staging…for top Mega Clubs and tours worldwide. She was also lead creative for special events and shows for Disney, The Olympics, Eurovision, Mercedes Benz, Ford, Cirque du Soleil etc and collaborated with musical pioneers and legends such as Stevie Wonder, Rhianna just to name a few. With her company Belluscious, a platform that empowers and creates opportunities for women performers to shine worldwide, she produced more than 2000 shows and residencies. Gen has been dedicated to bringing out to the mass entertaining and accessible experiences that can allow everyone to benefit from sound frequencies, what can help them reset and recharge mind, body and soul. She bridges in a unique way techniques that have been studied and recognized by the medical field via music therapy, psychoacoustics, sound cognition and beyond with authentic methods used for centuries by tribes and our ancestors around the world. The main purpose is to connect with sound to help heal, uGnite and transform. With her new company: Sound Connective, she has already attracted the attention of Sony Entertainment Japan that named her first installation, The HUM , “THE ENTERTAINMENT OF THE FUTURE… REVOLUTIONIZING THE WAY WE CONNECT WITH SOUND”. “ The HUM” was launched at SXSW 2022 and has since ranked in the top 5 “Unstoppable Rise Of Brain-Boosting Functional Experiences” of the year 2022– by the Wellness Neuro Entertainment by World Experience Organization. Gen was also just recently named “Innovator of the year” by Deluxe Magazine USA.

Published content

The Power of Sound: Are We Really Listening?


By embracing our entire being's connection with sound and music, we can unlock a deeper level of understanding, growth and human connection.

Company details

Sound Connective