Member Since July 2023
Leading Momentum’s music, entertainment and gaming discipline, globally, Glenn is tasked with delivering effective experiences for brands to reach people through consumer passion points. Since joining the agency in 2005, he has been influential in developing multiple, successful client relationships including American Express, Verizon Wireless, Walmart, Coca Cola, Accor Hotels, Nike, Guinness, and beyond. Leveraging his extensive background in music and entertainment, Glenn often consults on opportunities around music strategy, talent procurement, ticketing, loyalty programs, data, and music & entertainment platform development for major brands around the globe. With over 25 years of industry experience, Glenn has been instrumental in driving some of the industry’s most successful integrated offerings for clients – focusing on disciplines including sponsorship, experiential, social media and digital content development. In addition to launching the global entertainment access program for American Express, Glenn has produced dozens of private concerts with superstar acts such as Drake, Elton John, Sting, Jimmy Buffet, the Eagles, Shawn Mendes, Camila Cabello, Imagine Dragons, Fall Out Boy and countless more.
Sep 12, 2023
Mastering the art of storytelling can increase your odds of overall success. The story a company tells to its audience has a direct impact on the way its potential customers think and feel about its brand. Whether you want to inspire trust, encourage a feeling of camaraderie or build subject matter authority, the way you communicate your message will often determine how successful you are as a business. In this way, your ability to weave a narrative into your brand messaging should be a skill you are always looking to improve upon. As business leaders themselves, the members of Rolling Stone Culture Council have experience sharing the stories of their own brands. Here, they offer their help by recommending their top tips for how to improve your storytelling to better communicate your brand’s message to your intended audience.
Failure can be one of life's greatest teachers. At one time or another, every leader will experience some degree of professional failure. While the experience can be disappointing or frustrating, it can also serve as a powerful teacher, imparting valuable lessons that can shape one's views or career trajectory. If you've experienced failure in your professional journey, know that you're not alone — and you're not down for the count. Below, 12 members of Rolling Stone Culture Council share the biggest lessons they've learned from professional failure and the lasting impact of that hard-earned wisdom.
Standing out isn’t just about having the best idea. In a world saturated by millions of businesses all claiming to have the perfect solution to whatever problem consumers have, trying to find ways to make your own business rise above the noise can seem like an impossible endeavor. However, even businesses with fierce competition can find ways of standing out — with the right strategy, of course. To truly get your business noticed and to amass a large following of devoted customers, you’ll need to think thoughtfully about your customers, their needs and what your business can provide that no other business can. To help get you started, nine business leaders from Rolling Stone Culture Council share their insights on differentiating your company from the competition and recommend a few steps you should remember to take to help ensure your success.
AI in the workplace could have some definite benefits — as well as some downfalls. In an era marked by the rapid evolution of artificial intelligence (AI), businesses are increasingly presented with both unprecedented opportunities and ethical dilemmas. As organizations consider integrating AI technologies into their operations, the intricate web of challenges surrounding their creation and implementation continues to spark controversy. Before taking the plunge into the realm of AI, prudent business leaders find themselves standing at a crossroads, grappling not only with the promise of innovation but also with the potential pitfalls that lie ahead. To offer their insights, Rolling Stone Culture Council members share the critical questions business leaders should ask before making AI a part of their business in any meaningful way.
Momentum Worldwide is a global experience agency partnering with and transforming the world’s most famous brands since 1987. Built on the simple truth that it’s not what brands say, it’s what they do that matters, the agency blends creativity, technology, strategy, design and execution to change the world and impact culture. Agency accolades include Cannes Lions, Effies, Clios, Agency of the Year, Best Place to Work, and industry leading Sustainability practices. Momentum is part of the Interpublic Group of Companies.