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Guy Rocourt's avatarPerson

Guy Rocourt

Founder, President and Chief Product OfficerPapa and Barkley

California

Member Since April 2021

Skills

Strategy
Information Extraction
Leadership

About

Guy Rocourt is the Co-Founder and Chief Product Officer for Papa & Barkley, a leading California cannabis wellness company. At P&B Guy is responsible for optimizing production practices, ensuring the company complies with rigorous testing and lab standards, and developing the product roadmap as the brand continues to expand into different areas of the cannabis marketplace. Previously Guy designed and built manufactured infused products facilities (MIPs) in multiple states, making him an expert in Cannabis science, tech, strategy, and production. Due to his vast experience he is an asset to those hoping to invest in the space. He also has experience caring for patients with Cannabis. Guy graduated from the Rochester Institute of Technology and is a U.S. Navy veteran. Rocourt uses his keen understanding of the Cannabis plant, Cannabis culture, and business acumen to craft a variety of wellness products and is on a mission like P&B to unlock the power of the plant to improve people’s lives. Rocourt is passionate about advocating for Cannabis through public speaking and maintaining an authentic space within Cannabis Culture even as Papa & Barkley continues to grow.

Published content

14 Tips to Scale Your Business the Right Way According to Culture Leaders

expert panel

Scaling your business is a good goal, but it's important to approach growth smartly and sustainably. For many smaller or newer businesses, one of their greatest long-term goals is to scale their operations. As eager as they may be, however, acting too rashly or hiring talent just to fill spots might have unintended negative consequences. Instead, it’s crucial that companies thoughtfully consider their scaling process and go about it in a sustainable manner. This is especially true in the culture space, an industry filled with potential up-and-coming competitors. If you’re looking to scale your business the “right” way, follow these top tips from the members of Rolling Stone Culture Council.

Company details

Papa and Barkley

Company bio

P&B creates consumer wellness and lifestyle products activated with pure cannabinoids and cannabis terpenes. Basing its production in Humboldt County, California, P&B partners with second- and third-generation farmers to source the highest-quality cannabis flowers on the market. The company employs whole-plant extraction technologies to produce the finest extracts and infusions, which it combines with 100-percent therapeutic-grade botanical extracts. P&B is science driven — it has a world-class Scientific Advisory Board and research partners in Israel who help formulate and test its products. P&B products are available in medical cannabis dispensaries across California.

Industry

Cannabis

Area of focus

Cannabis
Advertising
Branding

Company size

201 - 500