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Haley Paas

SVP Media, Marketing Effectiveness, Agency ManagementVerizon

New York, NY

Published content

Riding the Nostalgia Wave: How Brands Can Honor the Past Without Getting Stuck in It

expert panel

As audiences gravitate toward the familiar, brands must learn how to leverage legacy without sacrificing relevance or creative momentum. From reunion tours and remastered catalogs to retro aesthetics, nostalgia offers consumers comfort, continuity and shared memory, especially in moments of uncertainty. For brands and businesses, there's a big opportunity to capitalize on this cultural trend — but leaning too heavily on the past can feel stagnant or inauthentic if it isn’t paired with a forward-looking vision. The challenge is knowing how to celebrate what made a cultural moment matter in the first place while still contributing something new to the conversation. Below, Rolling Stone Culture Council members share how businesses can responsibly channel nostalgia by honoring legacy while evolving creatively and pushing culture forward.

How Eight Leaders Balance Data and Intuition to Better Fuel Creativity

expert panel

As metrics and data dashboards multiply, today’s most effective leaders use numbers as a guide without letting it cloud human judgment or imagination. Data has become an integral part of modern business decision-making, offering clarity, accountability and measurable insight. But when numbers become the only lens through which ideas are evaluated, they can crowd out the intuition, experimentation and creative risk-taking that often lead to breakthrough innovation. The challenge for leaders is knowing when to trust the data and when to think beyond it. Here, Rolling Stone Culture Council members explain how they use their analytics to inform decisions while protecting creative freedom and human instinct.

Company details

Verizon