Member Since 2021
Hanna Lee Communications
New York City Area
Hanna Lee is President and Founder of Hanna Lee Communications (HLC), an award-winning public relations agency specializing in hospitality & travel, including bars, restaurants, spirits, hotels, craft beer, wine and destinations. Hanna's philosophy is to only represent clients she believes in and to work with those who have the ambition of changing the world. They include Danny Meyer's Union Square Hospitality Group, Major Food Group, Ian Schrager's PUBLIC Hotel, The World's 50 Best Bars, The Dead Rabbit, Campari, Giorgio Armani Ristorante, Tuscany Tourism, NYC & Company and more. This outlook drives the agency’s well-acknowledged excellence, including 150 national & global awards, including PR News’ Platinum Awards, SABRE Awards, PRSA’s Big Apple Awards and The Telly Awards. Hanna was featured in Forbes, PUNCH, Departures and more. She is the first PR professional named on the 2021 Bar World 100 List by Drinks International and the first publicist profiled in Imbibe Magazine by Robert Simonson. She is an Entrepreneur Media contributor, a founding board member of the Museum of Food and Drink (MOFAD) and a member of Les Dames d'Escoffier. Named among PR News' Top Women in PR, she has participated as a panelist at Tales of the Cocktail and as a speaker at the Institute of Culinary Education (ICE), the New York Institute of Technology (NYIT) and NYU. Hanna is spearheading “HLC Innovation,” the agency's series of pioneering, community-driven initiatives to revolutionize brand building and advance the art of storytelling in PR. To date, they include the “Hospitality Forward” Podcast, Global Bartender Travel Scholarship, Book Media and Trailblazing Women Series. She co-hosts the agency’s award-winning podcast, “Hospitality Forward,” together with Michael Anstendig, the agency’s Editor in Chief. The duo interviews top journalists who share their insights and tips to help industry professionals earn vital media coverage. The podcast has listeners in more than 80 countries and is part of the credited curriculum of NYIT in the U.S. and Canada. Hanna is also the producer of our agency’s first book, “The Japanese Art of the Cocktail,” co-authored by Michael Anstendig and Katana Kitten’s Masahiro Urushido and published by Houghton Mifflin Harcourt, now part of HarperCollins. The agency's second book is “The Russo Family & Friends Cookbook” celebrating Hollywood Director Joe Russo (“Avengers” and “Captain America”), who shares his family recipes and those of celebrities from his movies. She earned an M.A. and a Certificate in Public Relations from NYU.
Hanna Lee Communications, Inc. is an award-winning PR and marketing agency specialized in hospitality, travel, bars, restaurants, spirits and luxury lifestyle. The agency only represents products and companies that it believes in and who have a vision for changing the world. This outlook drives its well-acknowledged excellence that has been recognized with more than 30 national and international awards, including “Best Branding,” “Best Media Relations,” “PR Innovator of the Year” and “Best Online Content.” The agency’s Digital Studio Division complements its PR campaigns through social media, photography and videography. Client experience includes: The Dead Rabbit; Danny Meyer’s Cedric’s at The Shed at Hudson Yards; Major Food Group’s The Polynesian, Santina and Dirty French; The Times Square EDITION/John Fraser Restaurants; Armani / Ristorante 5th Avenue by Giorgio Armani; RedFarm; Dear Irving; Consortium Holdings’ Raised by Wolves and Polite Provisions (San Diego); Fever-Tree Mixers; BERTOUX Brandy; Sombra Mezcal; BenRiach and The GlenDronach Single Malt Scotch Whiskies; Slane Irish Whiskey; iichiko Saiten Shochu; Ten To One Rum and more. The agency’s ongoing marketing-forward initiatives to support the hospitality community include the HLC Book Incubator Media that helps bring books on hospitality and travel to life, “Meet the Inspiring Authors” book-signing events, which count more than two dozen authors to date, and the “Meet the Trailblazing Women” series that features more than 150 influential leaders in the hospitality industry and their words of wisdom. The agency’s proven PR expertise in beverage alcohol spans spirits, like Bourbon and rye whiskey, single malt Scotch whisky, Irish whiskey, brandy, Cognac, pisco, applejack, tequila, mezcal, vodka, gin, rum, cachaça, shochu, amaros, liqueurs, as well as beer, wine, vermouth and sake. For more information, follow us on Instagram and Twitter at @hannaleepr, “like” us on Facebook at www.facebook.com/HannaL